How Props uses BigQuery and image recognition to get deeper creative insights

Want to learn what your data warehouse can do besides analytics and reporting? Join us for a webinar as we discuss how Supermetrics helped Props centralize marketing data into BigQuery and build their new AI-powered product. Whether you’re considering centralizing your data in a warehouse or already using one, there are many things to learn from Props’ story.

Props set out to upgrade its marketing data stack for two reasons. First, storing data in Google Sheets wasn’t sustainable for a growing business. Second, they needed a sturdier data architecture to deliver their clients the full benefits of their image recognition tool. Now, Props’ business is powered by a custom data warehouse solution.

Join us as we discuss how Props built a new product on top of a data warehouse. We’ll cover why Props chose BigQuery, what the data architecture looks like before and after the integration, and finally, a demo of Props’ image recognition insights.

Live on: Tuesday, November 29, 4 p.m. GMT, 11 a.m. EDT, 8 a.m. PDT

Here is what you'll learn

  • The benefits of centralizing your marketing data into a data warehouse
  • How to get the most out of your data warehouse
  • Why Props chose BigQuery
  • How Props data architecture looks like before and after the data warehouse integration
  • How Props delivers deeper creative insights with image recognition
  • How Supermetrics can help in building a data warehouse

Hosted by

Oliver Blodgett

Co-Founder and COO

Oliver leads the company’s technology platform development, AI applications, reporting, analytics, and client success.

Bartosz Schneider

Lead Engineer of Professional Services

Bartosz helps customers build better analytics and data architecture using Supermetrics.

Neil Williams

Lead Developer

Neil manages the development of Props’ product and data architecture.

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