Digital Audio Advertising 101 with Spotify & Supermetrics
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Digital audio advertising is booming. In 2021, digital audio advertising spend increased by 26% and global spend is projected to reach $6,995M in 2022*. Digital audio provides a huge opportunity for marketers, but it’s still a relatively untapped channel compared to more established digital advertising platforms.
That’s why we’ve teamed up with Spotify to bring you Audio Advertising 101.
In this webinar, we’ll be joined by Katie Oakes, Senior Product Marketing Manager at Spotify, to discuss the value of digital audio advertising and why it deserves a spot in your channel portfolio. We’ll talk about the benefits and drawbacks of digital audio advertising, which campaigns work best for audio, and how you can measure the performance of your campaigns. We’ll do a quick overview of both Spotify Ad Studio and Supermetrics and you’ll get access for free to a Spotify Ads reporting template to help you track your campaign performance in Google Data Studio.
*According to research from Statista
Here’s what you’ll learn
The benefits and drawbacks of digital audio advertising
How to measure and optimize your campaign performance
How digital audio can complement other paid channels
How Spotify Ad Studio and Supermetrics work together
The kinds of campaigns suitable for audio ads
You’ll also access a free plug-and-play Spotify Ads report template to help you measure your campaign performance.
Senior Product Marketing Manager,
Head of Product Marketing,
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