Digital Audio Advertising 101 with Spotify & Supermetrics

Want to add digital audio advertising to your paid media mix? Join Supermetrics and Spotify to learn about all things digital audio. We’ll cover its benefits and drawbacks, how to measure and optimize your campaigns, and how to get started with Spotify Ad Studio and Supermetrics.

Digital audio advertising is booming. In 2021, digital audio advertising spend increased by 26% and global spend is projected to reach $6,995M in 2022*. Digital audio provides a huge opportunity for marketers, but it’s still a relatively untapped channel compared to more established digital advertising platforms.

That’s why we’ve teamed up with Spotify to bring you Audio Advertising 101.

In this webinar, we’ll be joined by Katie Oakes, Senior Product Marketing Manager at Spotify, to discuss the value of digital audio advertising and why it deserves a spot in your channel portfolio. We’ll talk about the benefits and drawbacks of digital audio advertising, which campaigns work best for audio, and how you can measure the performance of your campaigns. We’ll do a quick overview of both Spotify Ad Studio and Supermetrics and you’ll get access for free to a Spotify Ads reporting template to help you track your campaign performance in Google Data Studio.

*According to research from Statista

Here is what you'll learn

  • The benefits and drawbacks of digital audio advertising
  • How to measure and optimize your campaign performance
  • How digital audio can complement other paid channels
  • How Spotify Ad Studio and Supermetrics work together
  • The kinds of campaigns suitable for audio ads

Hosted by

Aleksander Cardwell

Director of Product Marketing

Aleks is leading a team of product marketers who are responsible for driving the global go-to-market strategy, messaging, and promotion of the Supermetrics suite of marketing data solutions.

Katie Oakes

Senior Product Marketing Manager

Katie is a Senior Product Marketing Manager at Spotify, focused on Spotify's self-serve ads manager, Spotify Ad Studio. She partners across R&D and commercial teams to make it easier and more fun for advertisers of all sizes, around the world, to get their message heard on Spotify.

Stay in the loop with our newsletter