Everything you need to know to build your marketing data warehouse

There’s a lot of talk about marketing data warehouses and why you should move to one (check out our previous webinar on this topic) but once you decide to take that step — what happens next? Well, you’ll need to know how to organize your marketing data warehouse. That’s where knowledge about how to structure your data warehouse comes in. There are many ways to build one, but we’re here to show you how to optimize yours to your benefit. Join our webinar and get an exclusive view into our data warehouse experts’ insights about how you should build your marketing data warehouse to get the absolute maximum out of your marketing data. Live on 28 September 2022, 5PM BST/4PM GMT/ 9AM PT/ 12PM ET/ 7PM EEST

Our in-house experts, Evan Kaeding and Anna Shutko, will explain the ins and outs of marketing data warehouse architecture. We’ll go into the benefits and limitations, and all the components you need to build a well-functioning marketing data warehouse.

Here is what you'll learn

  • Exclusive sneak peek of the end result
  • What’s needed in order to build a well-functioning data warehouse
  • Data architecture best practices
  • Technical requirements
  • Marketing attribution models in a nutshell
  • The benefits and limitations of a last-click attribution model
  • Concrete examples

Hosted by

Evan Kaeding

Global Director of Solutions Engineering

Evan leads a growing team of 10 Solutions Engineers. The team shapes solutions for Supermetrics’ largest and most sophisticated customers. Previously, Evan led technical aspects of data engineering and data science at W+K, working with clients like Old Spice, KFC, and League of Legends. He also speaks at various industry events, including Google UNCOVER Finland, SuperSummit Sydney and London, and Slush.

Anna Shutko

Marketing Analytics Consultant

Anna is a Marketer turned Data Consultant with 10+ years of experience in the field. Currently, she specializes in building data warehouses for our biggest clients to help them drive informed decision-making. She joined Supermetrics as team member #7 and has contributed to growing the business from a startup to a marketing analytics industry leader as a Product Marketing Manager and later Brand Strategist.

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