Our in-house experts, Evan Kaeding and Anna Shutko, will explain the ins and outs of marketing data warehouse architecture. We’ll go into the benefits and limitations, and all the components you need to build a well-functioning marketing data warehouse.
Here is what you'll learn
- Exclusive sneak peek of the end result
- What’s needed in order to build a well-functioning data warehouse
- Data architecture best practices
- Technical requirements
- Marketing attribution models in a nutshell
- The benefits and limitations of a last-click attribution model
- Concrete examples
Hosted by
Evan Kaeding
Global Director of Solutions Engineering
Evan leads a growing team of 10 Solutions Engineers. The team shapes solutions for Supermetrics’ largest and most sophisticated customers. Previously, Evan led technical aspects of data engineering and data science at W+K, working with clients like Old Spice, KFC, and League of Legends. He also speaks at various industry events, including Google UNCOVER Finland, SuperSummit Sydney and London, and Slush.
Anna Shutko
Marketing Analytics Consultant
Anna is a Marketer turned Data Consultant with 10+ years of experience in the field. Currently, she specializes in building data warehouses for our biggest clients to help them drive informed decision-making. She joined Supermetrics as team member #7 and has contributed to growing the business from a startup to a marketing analytics industry leader as a Product Marketing Manager and later Brand Strategist.