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How to create and measure an omnichannel ecommerce strategy

May 19, 2021

How to measure your content strategy performance

May 5, 2021

In the latest episode of the Marketing Analytics Show, we chatted with Kaleigh Moore, a freelance writer for ecommerce and SaaS companies.

The Marketing Analytics Show episode 15

Apr 21, 2021

What’s CXL’s secret to successfully promoting online courses? We chatted with Alex Atkins to find out.

How to create, set up, and optimize Facebook video ad campaigns

Apr 7, 2021

In this episode, Anna and Bob Regnerus discuss how to create, analyze, and measure Facebook video campaigns.

Mar 24, 2021

In this episode of the Marketing Analytics Show, Michele Kiss will share her process and secrets to building great Data Studio reports.

How to analyze your qualitative data

Mar 10, 2021

In this episode of the Marketing Analytics Show, Peep Laja discusses how he gathered early feedback and came up with Wynter’s new value prop.

How to analyze data and create reports with Google Analytics 4 with Charles Farina

Feb 24, 2021

Joining us today on the Marketing Analytics Show is Charles Farina, an expert in Google Analytics 4.

How to set up and measure on-site SEO performance

Feb 10, 2021

Looking to drive more traffic to your website? Well, today we’ll discuss how to set up and measure on-site SEO performance with Sam Dunning.

The data you need to measure B2B growth

Jan 27, 2021

From your website and CRM, to paid platforms and social media, there is so much data available to marketers. But despite all this data, it’s still frickin’ hard to understand what drives revenue. That’s why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth.

How to increase your Shopify store’s revenue with data and insights

Jan 13, 2021

Once you have your Shopify store up and running, you’ll have a ton of data to keep up with. But since not all data is created equal, how do you decide which metrics to track? That’s why we caught up with Duane Brown, Founder & Head of Strategy at Take Some Risk, to learn about Shopify reporting.



About the Marketing Analytics Show

Data. It’s everywhere, right? There’s so much across your entire marketing and sales stack that searching for a key insight can feel like looking for a needle in a haystack.
At the same time, there’s growing pressure on marketers to become more “data-driven” and have the chops to work with numbers. In reality, you’re expected to use data to make better decisions that will grow your business.
But that’s not easy. And that’s exactly why we started this podcast.
Every two weeks, Supermetrics’ very own Anna Shutko will interview an expert dedicated to making you a more analytical marketer. From developing a data-informed mindset to using data to improve your marketing campaigns, this podcast will give you actionable advice you can steal for your business.
About the Marketing Analytics Show
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