Updated 04 November 2025

Supermetrics is committed to providing our customers with a fair and equitable service. As part of this commitment, we have established a Fair Usage Policy that outlines the limits on the amount of data that can be processed and returned by our customers.

Most Supermetrics customers fall well below the limits outlined below. If you notice that you are getting close to reaching any of the limits listed or your team requires more processing capacity, feel free to contact our team for assistance.


1. Rows Returned

The maximum number of rows that can be returned to a Customer per month is 10,000,000 unless stated otherwise in your Order Form or as detailed in the customer packages presented to you upon purchasing a license. This limit is in place to ensure that our customers have access to the same level of service.

Data queried using Custom Data Import counts towards the maximum allowed rows returned. While the number of rows or amount of data imported using Custom Data Import is not limited, Custom Data Import is not meant for a long-term storing of data. If you want to ensure you retain a long-term access to data imported using Custom Data Import, we suggest moving the data to Supermetrics Storage or to your own data warehouse using Supermetrics products. Supermetrics retains a right to limit the historical data available via Custom Data Import in case excessive amount of data is stored.


2. Additional metrics

In addition to the limit on the number of rows, we also monitor various metrics to identify customers who are using our service in a way that could impact the availability of the service and adversely affect the user experience for themselves as well as other customers. Metrics monitored include:

  • Query duration : Maximum amount of time a query can run is 4 hours. When reached, the query fails with an error.
  • Result rows per query : Maximum of 1,000,000 rows per query. If a query asks for more than the maximum value allowed with the query parameter max_rows, request is rejected.
  • Queries per day, per data source : Maximum of 100 queries per day, per data source, for trial licenses. All accepted query data endpoint requests are counted. Day is based on UTC timezone.
  • Duplicate queries : Maximum of 10 duplicate identical queries running at the same time.

If we have reason to believe that a customer is near the limits set forth in this Policy, we may take steps to limit their usage as set out in the Terms of Service.

3. Changes to this Policy

Supermetrics may change the content of this Policy, subject to posting a notice of change on our website.