Supermetrics Meetup:

Using Data to Power your Next Step

Agenda

• 13:30 - 14:00

  Registration & Networking

• 14:00 - 14:05

  Welcome & Introduction

  

  Eoin Hallahan

  Director EMEA & LATAM, Supermetrics

• 14:05 - 14:25

  LinkedIn Masterclass: Seven Principles for Effie-worthy content on LinkedIn

  Effective creativity: sounds complicated, but it's not! In this masterclass, you will learn the key pillars of successful content marketing on LinkedIn and how you can unleash the full potential of any (B2B) brand with seven creative principles. Look forward to exciting best practices from various industries and practical first-hand insights.

  

  Niklas Fazler

  Senior Content Solutions Consultant, LinkedIn

• 14:25 - 14:50

  Driving Growth by Embracing Messy Marketing

  There's more data than ever before and it's overwhelming, it's becoming increasingly harder for marketers to keep track of what data they have and how to use it. Marketing is no longer about driving short-term results but fostering long-term, sustainable growth. It's about creating a seamless and engaging customer experience across all touchpoints, from awareness to conversion. By leveraging data, technology, and creativity, it is important to empower marketers with the freedom to fuel growth, ensuring scalability and impactful outcomes. With the right tools and data, learn how to elevate marketing to be the growth engine in your organisation.

  

  Anssi Rusi

  CEO, Supermetrics

• 14:50 - 15:10

  Marketing data, fast and slow

  Modern organizations need a combination of strategic insights and tactical execution to move their marketing agendas forward. Outi will discuss how data-powered decisions at all levels of the organization allow you to act fast, improve long term decision-making and increase ROI for every marketing dollar spent.

  

  Outi Karppanen

  Lead Marketing Analytics Strategist, Supermetrics

• 15:10 - 15:35

  Customer conversation: How to unlock the potential of your data

  Join us for an illuminating customer conversation focused on unlocking the full potential of your data. In this insightful panel session moderated by our CCO, you'll hear from a diverse range of our customers how they effectively harnessed their data to propel their businesses forward and prepare for future challenges. Gain valuable insights, strategies, and practical tips to empower your own data-driven initiative.

  

  Chris Rauch

  Chief Customer Officer, Supermetrics

• 15:40 - 15:45

  Closing Remarks

  

  Eoin Hallahan

  Director EMEA & LATAM, Supermetrics

• 15:45 - 18:00

  Networking Drinks & Food