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Supermetrics Meetup:
Using Data to Power your Next Step
19th June 2024
Supermetrics: Using Data to Power your Next Step event in Munich brings seasoned professionals in the marketing industry to discuss the big shifts that are defining marketing measurement and data in 2024.
13:30 - 18:00
Wed, 19th June, 2024
Mindspace Stachus, Herzogspitalstraße 24, 80331 Munich
Agenda
13:30 - 14:00
Registration & Networking
14:00 - 14:05
Welcome & Introduction
Eoin Hallahan
Director EMEA & LATAM, Supermetrics
14:05 - 14:25
LinkedIn Masterclass: Seven Principles for Effie-worthy content on LinkedIn
Effective creativity: sounds complicated, but it's not! In this masterclass, you will learn the key pillars of successful content marketing on LinkedIn and how you can unleash the full potential of any (B2B) brand with seven creative principles. Look forward to exciting best practices from various industries and practical first-hand insights.
Niklas Fazler
Senior Content Solutions Consultant, LinkedIn
14:25 - 14:50
Driving Growth by Embracing Messy Marketing
There's more data than ever before and it's overwhelming, it's becoming increasingly harder for marketers to keep track of what data they have and how to use it. Marketing is no longer about driving short-term results but fostering long-term, sustainable growth. It's about creating a seamless and engaging customer experience across all touchpoints, from awareness to conversion. By leveraging data, technology, and creativity, it is important to empower marketers with the freedom to fuel growth, ensuring scalability and impactful outcomes. With the right tools and data, learn how to elevate marketing to be the growth engine in your organisation.
Anssi Rusi
CEO, Supermetrics
14:50 - 15:10
Marketing data, fast and slow
Modern organizations need a combination of strategic insights and tactical execution to move their marketing agendas forward. Outi will discuss how data-powered decisions at all levels of the organization allow you to act fast, improve long term decision-making and increase ROI for every marketing dollar spent.
Outi Karppanen
Lead Marketing Analytics Strategist, Supermetrics
15:10 - 15:35
Customer conversation: How to unlock the potential of your data
Join us for an illuminating customer conversation focused on unlocking the full potential of your data. In this insightful panel session moderated by our CCO, you'll hear from a diverse range of our customers how they effectively harnessed their data to propel their businesses forward and prepare for future challenges. Gain valuable insights, strategies, and practical tips to empower your own data-driven initiative.
Chris Rauch
Chief Customer Officer, Supermetrics
15:40 - 15:45
Closing Remarks
Eoin Hallahan
Director EMEA & LATAM, Supermetrics
15:45 - 18:00
Networking Drinks & Food
Meet our speakers
![https://cdn.sanity.io/images/8ly2m84z/production/0dacf93e4f86902fc8bb9afe997fca689a6119b0-501x501.png](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8ly2m84z%2Fproduction%2F0dacf93e4f86902fc8bb9afe997fca689a6119b0-501x501.png&w=1080&q=100)
Eoin Hallahan
Director EMEA & LATAM, Supermetrics
Eoin leads Supermetrics’ commercial operations across the EMEA & LATAM markets. He has over 10 years of business experience at companies such as Google and Meta. He’s passionate about the marketing industry and helping customers solve their business challenges.
![https://cdn.sanity.io/images/8ly2m84z/production/cf4832a25baa17bd94a578f289b16979dd7e4545-649x646.png](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8ly2m84z%2Fproduction%2Fcf4832a25baa17bd94a578f289b16979dd7e4545-649x646.png&w=1920&q=100)
Niklas Fazler
Senior Content Solutions Consultant, LinkedIn
Niklas works as a Senior Content Solutions Consultant for the DACH & Benelux Market, where he consults the most valued clients on their content marketing strategies on LinkedIn. He has a background in creativity (esp. in B2B) which is a heartfelt topic to him. Niklas is also very passionate about animals and volunteers in his local animal shelter.
![https://cdn.sanity.io/images/8ly2m84z/production/2519a59ad801bccb420a43f52dec4c5095d6bf6b-408x408.png](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8ly2m84z%2Fproduction%2F2519a59ad801bccb420a43f52dec4c5095d6bf6b-408x408.png&w=828&q=100)
Chris Rauch
Chief Customer Officer, Supermetrics
Chris leads the global team of over 80 customer success professionals from onboarding, enablement, expert services, support and customer success. Chris’s passion for enabling customers to achieve their goals stems from 30+ years of international experience in various customer success, training, and performance improvement roles.
![https://cdn.sanity.io/images/8ly2m84z/production/86bf4b76b86fa87d631135e30ae85394bdc95107-588x599.png](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8ly2m84z%2Fproduction%2F86bf4b76b86fa87d631135e30ae85394bdc95107-588x599.png&w=1200&q=100)
Outi Karppanen
Lead Marketing Analytics Strategist, Supermetrics
Outi came to us from Dentsu, her role at Supermetrics is to strategically help customers in their marketing analytics problems and internal developments. Her background is in media strategy helping customers globally build their brands and capabilities.
![https://cdn.sanity.io/images/8ly2m84z/production/50aa43d406f946a2b5a4ca61890ef5aab09ccb53-247x247.png](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F8ly2m84z%2Fproduction%2F50aa43d406f946a2b5a4ca61890ef5aab09ccb53-247x247.png&w=640&q=100)
Anssi Rusi
CEO, Supermetrics
Before joining Supermetrics, Anssi was the COO of Smartly.io, a global marketing and advertising tech company. He has a proven track record of driving profitability and revenue growth.
Event Details
- 13:30 - 18:00
- Wednesday, 19th June, 2024
- Mindspace Munich, Herzogspitalstraße 24, 80331 München
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