Supermetrics for Amazon S3
Connect Outbrain Amplify to Amazon S3 — Raw Data Lake Storage
Deliver your Outbrain Amplify data to Amazon S3 as structured files. Archive content discovery campaign performance and publisher-level ROI.
Why Connect Outbrain Amplify to Amazon S3?
Store your raw Outbrain data in Amazon S3 for custom pipelines and full data ownership.
- Store publisher-level performance data in S3 for long-term native advertising analysis.
- Combine Outbrain with Facebook, Google Display, and Taboola data in S3.
- Run SQL on native ad data in S3 to optimize publisher and headline performance.
How to Connect Outbrain Amplify to Amazon S3
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select Outbrain Amplify as your source and Amazon S3 as your destination.
- 2
Configure your S3 bucket
Enter your S3 bucket name, region, and AWS credentials. Choose the file format (CSV, JSON, or Parquet) and the folder prefix for your data.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your Outbrain Amplify data begins flowing to S3 automatically as structured files.
Outbrain Amplify Data Format in Amazon S3
Supermetrics delivers your Outbrain data in clean, structured files ready for downstream processing.
Comma-separated values — universally compatible and easy to inspect.
Structured key-value format — ideal for programmatic processing.
What to Build with Outbrain Amplify Data in Amazon S3
Once your Outbrain data lands in Amazon S3, here's what becomes possible.
Native ad performance lake
Combine Outbrain and Taboola data in S3 for unified content discovery analytics.
Publisher ROI analysis
Query publisher-level CPC and conversion data in Athena to optimize placement strategies.
What Outbrain Amplify Data Can You Pull into Amazon S3?
Supermetrics gives Amazon S3 access to your full Outbrain reporting data — metrics and dimensions you already know from the Outbrain interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPM
- CPC
- Total conversions
- Click conversions
- View-through conversions
- Conversion rate
- Total CPA
- Total conversions amount
Key Dimensions
- Campaign name
- Promoted link text
- Publisher name
- Section name
- Platform type
- Country
- Region
- Budget name
- Marketer name
Resources & Guides
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Amazon S3?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Amazon S3 — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Flexible File Formats
Export your Outbrain Amplify data as CSV, JSON, or Parquet. Choose the format that fits your downstream tools — whether that's a query engine, ML pipeline, or custom ETL.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Outbrain Amplify data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Outbrain Amplify as the source and Amazon S3 as the destination. Provide your S3 bucket name, region, and AWS credentials (access key + secret key or IAM role ARN). Choose your metrics, set a schedule, and start the transfer. Supermetrics writes structured files directly to your S3 bucket — no custom scripts needed. For optimal downstream analytics, choose Parquet format: it's columnar, compressed, and works natively with Athena, Redshift Spectrum, and AWS Glue crawlers without schema definition.
- Supermetrics is SOC 2 Type II certified and GDPR compliant. Data transfers are encrypted in transit via TLS. Once in S3, your data inherits AWS-native security controls: server-side encryption (SSE-S3, SSE-KMS, or SSE-C), S3 bucket policies to restrict access by IAM principal or IP range, S3 Object Lock for immutable audit trails, and optional VPC endpoints so traffic never leaves the AWS backbone. You can also enable S3 Access Logging and CloudTrail data events to track every read and write to your marketing data. Supermetrics does not retain your data after delivery.
- Absolutely. S3 is the standard landing zone for AWS data lakes. Transfer Outbrain Amplify alongside Google Ads, GA4, CRM exports, and any other data into the same bucket, then query across all sources with Amazon Athena using standard SQL — no loading step required. For automated processing, configure S3 Event Notifications to trigger a Lambda function whenever Supermetrics delivers a new file, or run an AWS Glue crawler to update your Data Catalog automatically. Supermetrics supports 170+ sources, all deliverable to the same S3 prefix structure for a clean, partitioned data lake.
- All standard Outbrain Amplify reporting metrics and dimensions are available, including Impressions, Clicks, Spend, CTR, CPM, CPC, and many more. You choose exactly which fields to include during transfer setup. Data arrives as clean, structured files in CSV, JSON, or Parquet format. Parquet is especially powerful for S3-based analytics: Athena and Redshift Spectrum can push predicate filters down to the file level, meaning queries scan only the columns and row groups they need — dramatically reducing both query time and per-query cost.
- You can schedule transfers hourly, daily, weekly, or monthly. Most teams use daily transfers for a reliable morning-ready dataset. Supermetrics handles incremental delivery so only new and updated records are written, keeping your S3 costs low and file sizes manageable. For real-time reaction workflows, pair your daily Supermetrics delivery with an S3 Event Notification that triggers a Lambda function — for example, to recalculate budget pacing or fire an alert the moment fresh Outbrain Amplify data lands in your bucket.
- Yes. Publisher name and section name are available as dimensions for analyzing placement performance.
- Yes. Both click-through and view-through conversion data is included in the export.
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