How Vollrath achieved a competitive edge with Supermetrics

Started in 1874, the Sheboygan Cast Steel Co. laid the foundation for a legacy that would span over 150 years. Today, Vollrath company has transformed from its cast steel roots into a leading many different divisions from cookware to manufacturing of high-quality commercial foodservice equipment. But Vollrath's innovation extends far beyond the kitchen.

We spoke with Trevor Irish, Digital Marketing Analyst at Vollrath, who plays a pivotal role in their B2B social media success, to explore how he uses Supermetrics to achieve their competitive edge on social media.

The quest for competitive intelligence

Vollrath's internal data provided valuable insights into its sales performance and customer base. But "Understanding what resonates with our audience and how we stack up against the competition was a constant struggle. We needed a way to move beyond guesswork and make data-driven decisions that would deliver real results," Trevor explains.

It was crucial to set baselines for performance and understand where their efforts stood against competitors. This manual approach was not only inefficient but also prone to inaccuracies.

This quest for deeper market understanding led Vollrath to Supermetrics, which allowed them to connect to all their required data sources and provided a comprehensive view of their online presence and competitor activity.

Supermetrics offered Vollrath the capability to create detailed reports in Looker Studio, enabling Trevor and his team to compile a marketing portfolio of competitors' activities across multiple platforms. This saved time and provided deeper insights that were previously inaccessible through manual data collection.

Supermetrics empowers Vollrath to:

• Identifying competitive strategies: Identify competitor patterns, content themes, and key performance indicators (KPIs) to tailor their social media strategies for maximum impact.
• Benchmarking for success: Leverage competitor data to pinpoint areas for improvement and set measurable goals to surpass competitor engagement levels.
• Data-driven content creation: Analyze competitor content performance to understand what resonates with the target audience and create high-quality, data-backed content.
• Staying ahead of the curve: Track relevant keywords and identify new players in the B2B space to proactively adjust their social media strategy and maintain their competitive edge.

Data-driven transformation

Since implementing Supermetrics, Vollrath has significantly transformed their B2B social media presence. Here's a closer look at the impact:

• Content optimization: By analyzing competitor content, Vollrath is able to create content that resonates with their audience, leading to a higher engagement rate.
• Targeted messaging: Leveraging competitor insights and seasonal trends, Vollrath can now design targeted campaigns, resulting in increased brand mentions and qualified leads.
• Data-driven decision making: Supermetrics empowered Vollrath to move away from a reactive approach. By analyzing data, they can make informed decisions that optimize their social media efforts.

Vollrath's story underscores the power of data intelligence for B2B social media success. Supermetrics empowers them to stay ahead of the curve, craft resonant content, and make informed decisions.

Ready to unlock competitive advantage to transform your social media strategy? Start your 14-day free trial with Supermetrics.

To listen to the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts, check out our full conversation with Trevor Irish in the Marketing Intelligence Show.