Enabling digital marketing and PR agency, VS Com, to open new business opportunities and double their client base
Key takeaways
- VS Com uses Supermetrics to automatically blend data from different marketing platforms to create all their client dashboards and reports.
- VS Com also uses the JSON Connector to import ticketing and ecommerce data from retailers, allowing them to blend this data with campaign performance to achieve a complete overview of performance.
- The ability to offer data in a visual format and create a complete performance overview through automation is seen as a competitive advantage, making Supermetrics an important part of VS Com’s business strategy.
- With Supermetrics, VS Com has become more efficient and is seeing significant time savings. This means that VS Com can focus on more value-adding activities instead of manual work.
- With Supermetrics, VS Com can serve 80 clients annually, which is double their previous client base. Supermetrics has given them the possibility to scale their business faster and in a more structured way.
Founded in 2007 in Paris, France, VS Com has grown to be a trusted partner for many players in the music Industry. VS Com has worked with over 300 artists and festivals and their unique approach of having both PR and digital marketing services under one roof has proven to be a successful concept that is enabling VS Com to grow and expand its business.
Vicken Sayrin, Founder and Director of VS Com agency, has years of experience in digital marketing, which is something he is very passionate about. He has a skill of bringing together the greatest talents in digital marketing, data visualization, press relations, e-commerce, streaming, content and website creation.
From scattered ads data to centralized client dashboards
Several years ago, Vicken realized that he needed to be able to show clients their data in a visual format to make it more intelligible for them. On top of that, VS Com built all their reports manually so he started looking for a solution that would automate the data collection process whilst making it easier for their clients to understand their marketing data and performance.
After extensive research online and looking into competing solutions, Vicken realized that Supermetrics would be the right solution for VS Com. Supermetrics checked all the boxes and allowed VS Com to bring in data automatically from the major platforms they were using, such as Meta, TikTok, Google Ads, and Snapchat, into Google Sheets. Once their data is in Google Sheets, they can monitor the performance of their client campaigns from different channels with metrics such as CPC, CPM, and CPV. They also use the Google Analytics connector to measure impact directly on websites.
But VS Com didn’t stop there. With Supermetrics, VS Com has built a 2-in-1 solution to monitor projects and create reports simultaneously. VS Com provides their project managers with project dashboard templates in Google Sheets that give them a clear overview of their campaigns and projects. These dashboards are linked to a Looker Studio template, which the project managers then share with their clients to be able to monitor performance on an hourly level.
Supermetrics as a competitive advantage
The ability to offer data in a visual format for their clients while automating the entire process is seen as a competitive advantage, making Supermetrics an important part of VS Com’s business strategy.
To get an even more holistic overview, VS Com also uses Supermetrics’ JSON Connector to import ticketing and ecommerce data from retailers into their reporting. The JSON Connector allows them to blend this data with campaign performance. With the help of Supermetrics for Google Sheets, Supermetrics for Looker Studio, and the JSON Connector, VS Com can have a centralized view over their crucial data.
With Supermetrics, VS Com has become more efficient and is seeing significant time savings. This means that VS Com can focus on more value-adding activities and serve more clients instead of manual work. VS Com can now serve 80 clients annually, while without Supermetrics, they could only work with about 40 customers.
The growth journey continues
Another benefit of using Supermetrics is that it’s opening doors for new business opportunities for VS Com. As Supermetrics has helped them so much, they have started a new brand called Austerlitz.io focusing on their expertise of Supermetrics and spreading their wisdom. “Our accumulated experience in digital marketing and data visualization enables us to offer companies support in activating their digital marketing campaigns across platforms like Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, Spotify Ads, and Amazon Ads in complete transparency. This is thanks to the provision of dashboards created via Supermetrics, enabling them to track campaign performance in real time,” Vicken explains.
Vicken is keen to help others to see the benefits of Supermetrics as well. “I believe that there’s a lot we can do in the field of data visualization in the industry and I want to be part of that story, to help,” Vicken concludes.
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