How Elbkind Reply uses Supermetrics to shift from manual reporting to blended-data insights
Key takeaways
- Elbkind Reply, a creative social media agency, needed a scalable way to improve marketing reporting across paid and organic channels.
- Manual exports and PowerPoint reports limited the team’s time and ability to deliver actionable insights.
- With Supermetrics, they automated data workflows, leveraged custom fields and blended metrics, and built client-facing dashboards.
- Faster delivery, deeper analysis, and lower reporting costs—freeing up time to focus on content strategy and performance optimization.
- The agency continues to scale Supermetrics across clients and data use cases—boosting impact and client satisfaction.
Elbkind Reply is a creative social media agency with offices in Hamburg, Berlin, Düsseldorf, and Stuttgart. They believe in the power of good conversations—and use a combination of heart, expertise, and technology to bring brands into the spotlight. With clients like Deutsche Telekom, Ritter Sport, Subway, and AOK Bayern, Elbkind Reply is known for crafting standout campaigns that drive engagement and results.
As campaign complexity and client expectations grew, Elbkind Reply’s data strategy team needed a more efficient, scalable way to manage performance reporting across channels. That’s when they turned to Supermetrics.
The challenge: From PowerPoint chaos to reporting clarity
Before Supermetrics, the team spent more time gathering and cleaning data than analyzing it. Reporting was handled manually—exporting platform data into Excel, analyzing it, and building PowerPoint decks for clients. This left little room for deep insights or strategic recommendations.
With multiple clients and campaigns running simultaneously, this manual approach wasn’t sustainable. The team needed a tool to automate data collection, reduce operational overhead, and enable better use of their team’s expertise.
The solution: Automation, blending, and scalable customization
After discovering Supermetrics in a previous role, Isabelle brought it to Elbkind Reply to power their next phase of data maturity. The platform helped automate reporting workflows and deliver data to dashboards in near real-time.
One standout feature was data blending, which allowed Elbkind Reply to combine organic and paid KPIs to tell a more complete performance story.
Kristina highlighted the power of custom fields, which let the team perform advanced transformations before the data even reaches Looker Studio—making dashboards more scalable and client setups easier to replicate.
Supermetrics also shortened the learning curve for new team members, enabling faster onboarding and adoption.
The impact: More insights, better performance, happier clients
By removing the manual work from reporting, Elbkind Reply significantly increased its capacity for analysis and insight generation. Reports were delivered faster, at lower cost, and with more strategic value for clients. Dashboards became decision-making tools, not just reporting formats.
This shift allowed the team to dive deeper into both content and performance data. For organic social, they now track the formats and posts that drive the most engagement. For paid campaigns, they analyze which creatives and audiences deliver the best return—enabling more precise recommendations.
The end result is a stronger data strategy function that supports both agency operations and client success—backed by a reporting engine that scales as fast as their creativity.
Ready to transform your reporting?
See how your team can save time, uncover deeper insights, and deliver more value—just like Elbkind Reply.
Book a demo!
Turn your marketing data into opportunity
We streamline your marketing data so you can focus on the insights.