How ClimatePartner gets a holistic view of their data with Supermetrics

ClimatePartner is a leading solution provider for corporate climate action. It helps companies across industries calculate, reduce, and offset their carbon emissions. With a presence in over 60 countries, they support businesses in making tangible progress toward climate neutrality.

As their digital marketing footprint expanded, ClimatePartner needed a way to unify their growing number of data sources and focus on what matters most—making data-driven decisions that support both business and sustainability goals.

The challenge: Making sense of scattered marketing data

As ClimatePartner scaled its operations globally, the marketing team found itself juggling multiple campaigns across platforms like Google Ads, Meta, LinkedIn, and more. Each platform came with its own data structure and reporting quirks, making it difficult to get a unified view of performance. The time that could have been spent analyzing and optimizing campaigns was instead spent exporting data manually, cleaning it, and aligning metrics for reporting.
The lack of a consistent, real-time overview slowed decision-making and limited their ability to act quickly on marketing insights. The team needed a scalable solution that could simplify the process and help them focus on optimization—not operations.

The solution: Centralized data, customized insights

To regain control over their marketing data, ClimatePartner implemented Supermetrics as their centralized data integration solution. Instead of navigating through different ad platforms and exporting CSVs manually, the team could now pull all their marketing data into a single destination—automatically.

This shift allowed them to drastically reduce time spent on manual tasks and focus on generating insights that drive performance.

Supermetrics also offered flexibility that matched their evolving needs. A key highlight was the ability to request new data connectors. When ClimatePartner needed integrations that weren’t yet supported, Supermetrics delivered—typically within three to six months—helping them future-proof their analytics setup.

With Supermetrics as their marketing data backbone, ClimatePartner built dashboards and reports that gave them consistent views of campaign performance, no matter how often source platforms changed their interfaces or APIs.

The impact: Better visibility, smarter decisions, more time for what matters

Since adopting Supermetrics, ClimatePartner has significantly improved how it manages and interprets marketing performance data. The team no longer loses time to manual exports or platform inconsistencies. Instead, they have a stable, reliable view of campaign results—enabling faster decision-making and better alignment with business goals.

Supermetrics has also given ClimatePartner control over how their data is visualized. Even as ad platforms evolve and update their UIs or reporting formats, the team’s internal reports remain consistent—ensuring historical data stays comparable and actionable.

Looking ahead, ClimatePartner sees Supermetrics as a long-term strategic tool in their stack. With growing demand for data-driven insights and efficient reporting, they plan to continue expanding usage across regions and campaigns—using Supermetrics to stay agile in a rapidly changing marketing landscape.

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