July's big one is Supermetrics Studio: it turns AI-built dashboards from Claude, ChatGPT and others into live, governed reports, and now handles campaign write-back across Meta, Google, Microsoft, OpenAI and TikTok. Adobe Analytics is now generally available as a premium connector, and Braze joins in Early Access. Below you'll find three webinars, our EXPAND summit in Sydney, and the month's best reads.
Product update
Supermetrics' July 2026 product update is headlined by Supermetrics Studio, a new platform that turns AI-built dashboards (from Claude, ChatGPT, and others) into live, governed, always-current reports instead of one-off static exports and extends into live campaign management with write-back across Meta, Google, Microsoft, OpenAI, and TikTok. Alongside it, Adobe Analytics reaches general availability as a premium connector, and Braze joins as a new data source in Early Access, bringing email, push, and SMS performance into unified reporting.
Read the full July 2026 product update →
Webinars
How MyoMaster found their winning ads and scaled to 10x ROAS
Running a lean in-house marketing team doesn't have to mean compromising on depth or speed. MyoMaster — a fast-growing DTC wellness brand selling saunas, ice baths, and recovery equipment — built a setup using Supermetrics and Claude that lets their team of four do the work of eight.
In this fireside chat, Owen Badham sits down with Ed Rudland, who has run Myo Master's marketing since almost day one, to walk through the setup: how they automated weekly paid media reporting across Meta, Google, Klaviyo, and Shopify, how they track ROAS and attribution for high-AOV products where last-click measurement falls short, and how they scaled that capability across the whole team in just a few weeks.
📅 July 16, Thursday
⏰ 2 PM CEST | 1 PM BST
Smarter Data. Better Outcomes.
If you're juggling disconnected data across multiple platforms, proving digital ROI can feel like an uphill battle.
Join digital experts from Digital Ninjas and Supermetrics for a fast-paced, 45-minute deep dive into building automated reporting dashboards you can actually trust.
- When: Tuesday, 4 August 2026 at 11:00 AM AEST
- Where: Online via Zoom (Free + replay provided)
- What you'll learn: How to effortlessly connect Meta, LinkedIn, Google Ads, GA4, and CRM data; real-world strategies to track donor LTV/CPA; and a plain-English roadmap to data warehousing.
Perfect for Fundraising professionals, Marketing Directors, and Digital Leads looking to turn data chaos into clear insights. Register for the webinar here.
Events
Expand to Asia Summit, Doltone House Hyde Park - Sydney, 29 July
Supermetrics is the Exclusive TableTalks Sponsor of EXPAND, a new by-invite summit from MARKETING-INTERACTIVE bringing together CMOs, founders and senior executives to explore how Australian brands scale across Asia's fastest-growing markets. The event runs at Doltone House Hyde Park, Sydney.
At 9:30am, Byron Munson, Supermetrics' VP APJ, will present "Blind spots are expensive: Measuring Asia's multi-platform commerce reality." The session tackles the fragmented data landscape marketers face across platforms like Lazada, Shopee, and TikTok Shop, and shows how AI-powered measurement can unify data across Asia's diverse channel ecosystem, helping brands see their full customer journey and know what's actually driving growth.Learn more about the event, and request your EXPAND to Asia invite here
Success story
Digital Ninjas connects all its nonprofit clients' marketing and fundraising channels into one reliable view using Supermetrics as its data backbone. The result: campaign ROI improved by 5-10%, budget pacing accuracy within ±5%, and reporting time cut by 50 hours per month — helping charities like Black Dog Institute and Redkite prove real-world impact from their digital spend. Read the Digital Ninjas success story.
Top blog posts from July
Why is it so hard for marketers to defend ad spend?
CFOs now expect proof for every dollar spent — this piece breaks down why attribution is messy, why some waste is unavoidable experimentation, and why disconnected data is the real fixable culprit - why marketers struggle to defend ad spend.
The 11 best AI workflow automation tools for data-minded businesses [2026]
A roundup of the best 11 AI workflow automation tools for 2026, for anyone looking to cut manual work and speed up data-driven processes.
The four secret ways you're wasting ad spend
Uncovers the four ways your wasting ad spend— stale exclusion lists, generic cart recovery, slow personalization, and bad lookalike audiences — all rooted in one problem: your ad platforms running on outdated data.
