Partner & Affiliate Marketing

Marketing Analytics,
Vanity metrics: why organic traffic matters

Vanity metrics is a term used for metrics that look good on the surface but don’t help you understand your performance or give any meaningful business results. This article focuses on organic traffic and assesses its role in measuring content marketing performance. Skip ahead >> What are vanity metrics Common examples of vanity metrics in ...

9-MINUTE READ | By Johannes Rastas

partner marketing handshake

Marketing partnerships help you grow your business. Like any other marketing strategy, partnerships evolved. In this article, we’ll cover what partner marketing is and how you may benefit from it. We’ll also look at the various types of marketing partnerships to help you choose the best one for you. As long as you follow the ...

12-MINUTE READ | By Svetlana Gryaznova

reseller handshake

Although many SaaS products lend themselves to the self-service sales model and automated customer journey, there’s a good reason why those lucrative enterprise deals are usually handled by sales reps. Adding a sales-assisted channel helps SaaS companies offer customized deals for bigger clients and answer their detailed questions about the product. In 2021, the software ...

14-MINUTE READ | By Johannes Rastas

What is the best strategy to get someone to buy your product? We tend to trust recommendations from people we know, which makes referral marketing one of the most powerful advertising strategies for businesses. In this article, we will talk about the main aspects of referral marketing and figure out how it is different (or ...

7-MINUTE READ | By Svetlana Gryaznova

What are the key performance indicators (KPIs) of an affiliate program? Measuring the success of your affiliate program helps you with outlining the best strategies and optimizing your efforts. This article tries to provide a guideline for measuring the success of an affiliate program by introducing 5 affiliate marketing KPIs. In marketing, there is a ...

7-MINUTE READ | By Johannes Rastas

Running a successful affiliate program that drives more sales for your product or service always demands an active recruitment strategy. Even though it’s more about the quality than quantity of your affiliates, especially in B2B, there are no sales without the right people. So, how can you recruit those top affiliates who drive more than 90% ...

9-MINUTE READ | By Johannes Rastas

The Supermetrics affiliate program was created at the beginning of 2018 to reward our loyal customers for helping us spread the word about Supermetrics products.  As such, recommending our products can become an extra source of passive income for you, or even provide you with the opportunity to leave your nine-to-five job behind.  In less ...

7-MINUTE READ | By Svetlana Gryaznova

affiliate b2b

The question whether affiliate programs are a good match with B2B companies has been debated among marketing professionals. Thus, it’s time to shed some light on this topic. The best way to answer the question is to look at those B2Bs who are running successful affiliate programs and see how they have managed to pull ...

5-MINUTE READ | By Johannes Rastas

Supermetrics launches super affiliate program

We have some fantastic news to share with you: we just launched our very own partner program! You might be wondering what’s in it for you, but before we get to that, let’s take a moment to talk about affiliate marketing in general. What is affiliate marketing? Affiliate marketing is a form of partnership between ...

8-MINUTE READ | By Victoria Galperina


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