Supermetrics in a nutshell

Supermetrics helps you get the exact marketing data that matters to you: when you need it, where you need it. It helps you make data-informed decisions to grow your business.

Over half a million people, including marketers, data analysts, and data engineers, use Supermetrics to move data from popular marketing platforms (such as Facebook, Google Ads, and HubSpot) to destinations like Google Sheets, Google Data Studio, Excel, BI tools, data warehouses, and data lakes.

Supermetrics has 17,000+ customers in over 120 countries and 15% of global online ad spend is reported through our products.


Supermetrics in numbers

Founded in







euros in ARR


Available data sources


rating in G Suite marketplace


of global online ad spend reported through Supermetrics


add-on for marketing data in Google Sheets & Google Data Studio

It all started from a Google t-shirt

In 2009, Google had just released the Google Analytics API. A Googler posted a contest on an online forum: the first person to connect the API to Excel would win a Google t-shirt. Pretty exciting, huh? At least that’s how our founder Mikael felt. And he really, really wanted that t-shirt.

Working as a web analyst back then, Mikael frequently needed to move Google Analytics data into Excel. So he had to constantly import CSV files or copy/paste the data he needed directly from Google Analytics.

To solve this problem, and more importantly to win the glorious prize of a Google t-shirt, Mikael decided to give it a try, despite zero experience in programming.

Working for a couple of nights straight, Mikael finally solved the problem, replied to the Googler, and won the t-shirt.

Soon Mikael realized he wasn’t alone. Moving data into analytics and reporting platforms is a shared pain of millions of web analysts and marketers. It’s a pain not only for Google Analytics users but for users of thousands of other marketing technologies. And Mikael wanted to help.

It was time to save marketers from CSVs and copy/paste hell. Time to let them focus their time and energy on what matters.

P.S. Mikael still has the t-shirt. It’s in a vault, heavily guarded by massive dogs and electronic security… just in case you were wondering.

Who we are

Here are some of the key people who keep the wheels turning at Supermetrics.
And psst! If you’re interested in joining the team, check out our careers pages.

Mikael Thuneberg

CEO & Founder

Duleepa "Dups" Wijayawardhana

Duleepa "Dups" Wijayawardhana


Henna Mäkinen

Henna Mäkinen


Gabrielle Stafford

Gabrielle Stafford


Zhao Hanbo

Zhao Hanbo

Head of Business Development

Martin Illman

Martin Illman

VP of Sales

Satu Muilu, VP of People at Supermetrics

Satu Muilu

VP of People

Jouni Hyötylä

Jouni Hyötylä

Head of Customer Support

Andy Kozak

Andy Kozak

Head of Data Engineering

Brandon Cohen

US Head of Sales

Our investors

Supermetrics has been profitable ever since it was officially founded in 2013. But to help speed up our growth, we’ve raised two rounds of funding. Our Series A funding round was led by Open Ocean in 2017. In 2020, we raised a B round led by IVP (who have companies like Slack and Dropbox in their portfolio) and Highland Europe (who have previously invested in Wolt and, among others).

Supermetrics in the media

Writing about us?

If you’d like to write about Supermetrics, you can download our media kit. For press inquiries, email our PR & communications team at

3D folder with Supermetrics icon