Virtual hands-on lab: The Fundamentals

What do AI, LLMs, and MCP actually mean for your marketing?

Fundamentals: This is where we get everyone speaking the same language, minus the fluff. We’ll cover what AI, LLMs, and MCP actually mean for a marketer. MCP (Model Context Protocol) is simply the open standard that connects models like Claude or ChatGPT directly to your live marketing data through one secure, authenticated connection.

In this workshop, you’ll set up your own environment alongside us, powering up Supermetrics Studio (and your new SuperAI assistant) with your live data so you’re ready to build for the rest of the session.

📅 August 27
⏰ 2 PM SGT
Duration: 90 minutes

Save your spot today

What you'll learn

• AI and LLMs, demystified: What large language models actually do and why they matter for your day-to-day work, not just the theory.
• MCP, explained simply: MCP (Model Context Protocol) is the open standard that lets a model like Claude or ChatGPT reach your live data through one secure, permissioned connection — no custom integration needed.
• Your data sources, connected: See how Supermetrics connects to the platforms you already use, like Google Ads, Meta Ads, LinkedIn, and GA4.
• Your own environment, set up live: Connect SuperAI to your own data with Supermetrics Studio during the workshop, so you're ready to build for the rest of the series.