Virtual hands-on lab: The Fundamentals
What do AI, LLMs, and MCP actually mean for your marketing?
Fundamentals: This is where we get everyone speaking the same language, minus the fluff. We’ll cover what AI, LLMs, and MCP actually mean for a marketer. MCP (Model Context Protocol) is simply the open standard that connects models like Claude or ChatGPT directly to your live marketing data through one secure, authenticated connection.
In this workshop, you’ll set up your own environment alongside us, powering up Supermetrics Studio (and your new SuperAI assistant) with your live data so you’re ready to build for the rest of the session.
📅 August 20
⏰ 3 PM BST | 4 PM CEST
Duration: 90 minutes
Save your spot today
What you'll learn
- AI and LLMs, demystified: What large language models actually do and why they matter for your day-to-day work, not just the theory.
- MCP, explained simply: MCP (Model Context Protocol) is the open standard that lets a model like Claude or ChatGPT reach your live data through one secure, permissioned connection — no custom integration needed.
- Your data sources, connected: See how Supermetrics connects to the platforms you already use, like Google Ads, Meta Ads, LinkedIn, and GA4.
- Your own environment, set up live: Connect SuperAI to your own data with Supermetrics Studio during the workshop, so you're ready to build for the rest of the series.
Overview
AI, LLMs, and MCP demystified for marketers — no fluff, no jargon.
Set up
Connect SuperAI to your own live data, set up alongside the team so you're ready to build.
Hands-on lab
Put your own data to work in Supermetrics Studio, following real use cases step by step.
Open Q&A
Bring your questions — this is dedicated time for a live discussion, not squeezed into the lab itself.
Meet our speakers
Jack Bitcon
Senior Solutions Engineer
Jack is a Senior Solutions Engineer at Supermetrics, where he's spent the last four-plus years working with agencies and key accounts across North America, helping hundreds of customers elevate their marketing reporting. Before Supermetrics, he ran data and reporting automation for an agency in Charlotte, NC, the exact kind of work his customers now use Supermetrics to simplify. When he's not neck-deep in dashboards, you'll find him hiking or kayaking near his home in the Virginia foothills.
Bren Finnegan
Senior Field Marketing Manager, EMEA
Bren is an experienced B2B marketing leader with a strong track record of building and leading high-impact marketing programs across Europe. He currently works as EMEA Field Marketing Manager at Supermetrics, having previously spent more than five years helping to grow Fivetran’s presence across the UK and Ireland.