Live webinar
How Hawaiian Airlines built a global marketing intelligence system with
Supermetrics
When Hawaiian Airlines merged with Alaska Airlines, they had to greatly expand their marketing reach, managing campaigns across Hawaii, Japan, Iceland, New York, and beyond — practically overnight. The challenge in all of this: getting 50+ individual accounts being reported on and centralized into a singular data warehouse environment, imported on a daily schedule, all using Supermetrics.
In this webinar, Jake Wood, Digital Media Analyst at Alaska Airlines, shares how Supermetrics did just this – becoming that connective tissue behind their entire marketing operation — enabling automated daily reporting for leadership, real-time budget reallocation across channels, and visibility into international route performance.
📅 August 18
⏰ 1PM EDT | 10AM PDT
Save your spot today
Specifically, you'll hear in this webinar how a lean analytics team used Supermetrics to:
- Replace manual, siloed reporting with automated cross-channel dashboards in BigQuery.
- Unlock cost-per-acquisition insights and pre-website journey data that simply didn't exist before.
- Scale data infrastructure rapidly through a major acquisition without adding headcount.
- Stay flexible as new partners, platforms, and markets were added on the fly
If your team is managing more data sources than people, this session is for you.
Meet our speakers
Jake Wood
Senior Digital Media Analyst
Senior Digital Media Analyst
Zach Bricker
Lead Solutions Engineer
At Supermetrics' US operations, Zach serves as the Lead Solutions Engineer. With a genuine enthusiasm for data and its applications, Zach guides a dedicated team of solution engineers in the US region, which represents an impressive ARR of over $10M.
Myles Klynhout
Customer Success Lead, JAPAC
Myles is the Customer Success Lead for the JAPAC region at Supermetrics, based out of Singapore. He has extensive experience in successfully leading customer programs, enterprise onboarding, and professional services practices. This helps his team better understand the customers' view point, when engaging in change initiatives that reshape their MarTech stack.
Joanna LeBlang
Senior Field Marketing Manager
Joanna is the Senior Field Marketing Manager at Supermetrics, leading the North American go-to-market strategy. With a background spanning technology, media, and finance, she specializes in demand generation, ABM, and lifecycle marketing. Joanna is a winner of the "Hotness Unleashed in Field Marketing" award and has a proven track record of scaling global campaigns, driving millions in influenced opportunities.