Live webinar
How Hawaiian Airlines built a global marketing intelligence system with
Supermetrics
When Hawaiian Airlines merged with Alaska Airlines, they had to greatly expand their marketing reach, managing campaigns across Hawaii, Japan, Iceland, New York, and beyond — practically overnight. The challenge in all of this: getting 50+ individual accounts being reported on and centralized into a singular data warehouse environment, imported on a daily schedule, all using Supermetrics.
In this webinar, Jake Wood, Senior Digital Media Analyst at Alaska Airlines, shares how Supermetrics did just this – becoming that connective tissue behind their entire marketing operation — enabling automated daily reporting for leadership, real-time budget reallocation across channels, and visibility into international route performance.
📅 August 18
⏰ 1PM EDT | 10AM PDT
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Specifically, you'll hear in this webinar how a lean analytics team used Supermetrics to:
- Replace manual, siloed reporting with automated cross-channel dashboards in BigQuery.
- Unlock cost-per-acquisition insights and pre-website journey data that simply didn't exist before.
- Scale data infrastructure rapidly through a major acquisition without adding headcount.
- Stay flexible as new partners, platforms, and markets were added on the fly
If your team is managing more data sources than people, this session is for you.
Meet our speakers
Jake Wood
Senior Digital Media Analyst
Jake is a Senior Digital Media Analyst at Hawaiian Airlines, where he turns performance data into insights that shape media investment and campaign strategy. His background spans SEM, social and digital media, affiliate marketing, and marketing operations across industries, including entertainment, healthcare, advertising, freight, and mobile apps. Jake is passionate about building data-driven models that give marketing teams the clarity to act quickly and measure what actually moves the business.
Zach Bricker
Lead Solutions Engineer
At Supermetrics' US operations, Zach serves as the Lead Solutions Engineer. With a genuine enthusiasm for data and its applications, Zach guides a dedicated team of solution engineers in the US region, which represents an impressive ARR of over $10M.
Thomas Lindsey
Strategic Account Director
Thomas is a Strategic Account Director at Supermetrics, where he helps enterprise marketing and analytics leaders centralize cross-channel data, streamline reporting, and build scalable measurement frameworks that drive faster, more confident decisions. Thomas is passionate about helping organizations transform marketing data into a strategic asset that improves performance, efficiency, and business growth.
Joanna LeBlang
Senior Field Marketing Manager
Joanna is the Senior Field Marketing Manager at Supermetrics, leading the North American go-to-market strategy. With a background spanning technology, media, and finance, she specializes in demand generation, ABM, and lifecycle marketing. Joanna is a winner of the "Hotness Unleashed in Field Marketing" award and has a proven track record of scaling global campaigns, driving millions in influenced opportunities.