Virtual hands-on lab: The Fundamentals
What do AI, LLMs, and MCP actually mean for your marketing?
Join us live to build a dashboard, together — on your own data. We'll start with what AI, LLMs, and MCP actually mean for your marketing, then get straight into building.
📅 September 17
⏰ 3 PM BST | 10 AM EDT
Save your spot today
What you'll build — live, on your data
By the end of this session, you'll have a working dashboard in Supermetrics Studio, built from your own marketing data — not a demo, not a template.
- Connect. Bring a data source you already use.
- Build. Ask for the dashboard in plain language, and it's built for you, with live data.
- Ask. See what's working and what's not — then ask why. Get an answer, not another chart.
- Reuse. Walk away with a dashboard you'll actually reuse, from insight to action.
Before we build, we'll cover the basics: what AI and LLMs actually do for your marketing, what MCP means in plain terms, and how Supermetrics connects the platforms you already use into one place.
Meet our speakers
Joanna LeBlang
Senior Field Marketing Manager
Joanna is the Senior Field Marketing Manager at Supermetrics, leading the North American go-to-market strategy. With a background spanning technology, media, and finance, she specializes in demand generation, ABM, and lifecycle marketing. Joanna is a winner of the "Hotness Unleashed in Field Marketing" award and has a proven track record of scaling global campaigns, driving millions in influenced opportunities.
Pieter van Groenendael
Senior Solutions Engineer - EMEA
Pieter has spent the last 4 years bridging the gap between Supermetrics' product and commercial teams, helping marketing and data teams across EMEA unlock the full potential of their marketing data. He has worked with world leading brands & agencies across retail, FMCG, and more, and is a regular speaker on topics including marketing analytics, first-party data strategy, and AI in marketing. In his spare time, he enjoys coaching youth basketball.