The AI-powered marketing intelligence platform

Supermetrics is a marketing intelligence platform that connects marketing data from Google, Meta, TikTok, LinkedIn, and dozens of other sources, manages it in a unified data layer, delivers AI-powered insights, and activates it across your marketing workflows and channels, covering the full workflow from data connection to audience activation.

Stop spending half your day reconciling data across platforms. Get pre-built dashboards, AI-powered insights, and data activation tools. All in one place, without a data team.

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Trusted by 200,000+ companies in 120 countries

Most marketing teams have more data than they know what to do with

You have more data than ever. Google Ads, Meta, TikTok, GA4, your CRM, your email platform. But turning that data into a clear picture of what's working, what to cut, what to scale, still takes hours of manual work and educated guesswork.

Meanwhile, leadership wants answers. Prove ROI. Justify the marketing budget. Show what's driving growth. And they want it now.

Sounds familiar?

Data from Google Ads, Meta, TikTok, GA4, your CRM, and your email platform all live in different places with no single source of truth

You have no clear answer to what's actually driving performance — and no way to act on a recommendation without involving your data team

You can see the numbers, but turning them into a dashboard that your CMO or client can actually read takes days

Your CRM and ad platform data sit in separate systems, so activating audiences based on real performance never happens

Supermetrics is for you if…

You manage paid media across Google, Meta, LinkedIn, TikTok, or other channels and need a unified view
You're a marketing manager who wants to make decisions based on data, but doesn't want to depend on a data team to get there
You're moving beyond dashboards and want AI-powered insights that tell you what changed and why
You want to use Claude, ChatGPT, or Gemini for marketing analysis and ground them in your real campaign data instead of relying on generic outputs
You want to build audiences, trigger customer journeys, and personalize across ads, email, CRM, and web, and use your marketing data directly, without engineering work or replatforming

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From raw marketing data to clear decisions: one platform, four steps

Connect

Marketing data integration – your one source of truth

Supermetrics is a marketing intelligence platform with built-in data integration, connecting to every major marketing data source: Google Ads, Meta, TikTok, LinkedIn, GA4, Shopify, CRM platforms, and more. Pre-built, reliable connectors keep your data automatically up to date.

Marketing data integration

Manage

Clean, reliable marketing data without manual work

Supermetrics transforms, stores, normalizes, and manages your marketing data in a unified data layer. No more reconciling different metrics from different platforms: schema harmonization is handled automatically. With Supermetrics, you can apply advanced data transformations to shape your data exactly as needed.

Marketing data management

Analyze

Marketing data visualization & AI-powered analytics

Supermetrics gives you multiple ways to visualize and explore marketing data. Use Supermetrics Dashboards for instant visibility across channels. Dend your data directly to the tools you already work in (Google Sheets, Looker Studio, Claude, ChatGPT, Gemini, and more). Ask the Insights Agent a question in plain language, and it interprets your query, runs the analysis, and returns AI-powered summaries. Supermetrics also connects your live marketing data directly to Claude, Gemini, ChatGPT, and Copilot. Using AI to analyze your marketing performance has never been easier.

Marketing data visualization & reporting

Activate data

Marketing audience activation and closed-loop measurement

Supermetrics Data Activation connects your marketing data directly to the tools you use to engage audiences. Build audience segments and customer journeys from your existing data, sync them to your ad platforms, email, CRM, and web personalization tools, without replatforming or engineering work. Performance results feed back into Supermetrics, closing the loop between data and outcomes.

Marketing data activation

Why do marketing teams choose Supermetrics?

Because the gap isn't access to data — it's what happens between the data and the decision. Supermetrics closes that gap, covering the full workflow from connecting your sources to activating audiences and campaigns, without manual work or technical overhead.

	Without Supermetrics	With Supermetrics
Data from every channel in one place	Manual exports, copy-paste, mismatched numbers	All sources connected automatically, always up to date
Clean, analysis-ready data	Raw data in different formats, inconsistent naming, hours of prep	Data normalized, blended, and structured automatically
Performance insights and reporting	Static dashboards built by hand, updated weekly at best	AI-powered analysis that surfaces what's driving performance and what to change
Acting on your data	Insights sit in a report nobody acts on	Recommendations executed across your ad, email, and engagement platforms
Reliance on data and IT teams	Every new report or data request goes through a ticket	Marketing teams self-serve, no technical support required

What marketing teams get with Supermetmetrics

One view across all your channels

Supermetrics connects Google Ads, Meta, TikTok, LinkedIn, GA4, and 150+ other sources into a single, normalized view. No more manual data reconciliation.

AI-powered insights, not just charts

Supermetrics' AI-powered Insight Agent explains marketing performance in plain language, so your team acts on insight instead of hunting for it.

Works with the AI tools your team already uses

Supermetrics connects your live marketing data to Claude, ChatGPT, Gemini, and Copilot via the Supermetrics MCP server. Ask questions about marketing performance in natural language and get answers grounded in your actual data, not guesswork.

From insight to action in one platform

Supermetrics covers the full marketing data workflow: connect data, manage and normalize it in a unified data layer, analyze with AI, and activate audiences and optimizations, without switching tools.

Works with the tools you already use

Supermetrics connects to your marketing data visualization tools, spreadsheets, data warehouses, and AI tools, or replaces them entirely for marketing reporting.

Prove impact to leadership

Closed-loop reporting tracks the impact of every marketing intiative. Show stakeholders exactly what changed, and what it delivered.

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How teams use Supermetrics

Marketing

Connect every channel, link campaigns directly to revenue growth, and show marketing’s impact in concrete numbers.

For marketing teams

Data

Deliver clean, analytics-ready marketing data without ticket backlogs, empowering teams to self-serve.

For data teams

Development

Build customer-facing data products on top of Supermetrics’ robust APIs, delivering analytics without rebuilding the plumbing.

For development teams

Brands

Get a single source of truth for campaign performance, map marketing activity to sales outcomes, and double down on what works.

For brand marketers

Marketing agencies

Aggregate client data from any platform, deliver instant dashboards and insights, and prove ROI that keeps retainers growing.

For marketing agencies

Small and medium-sized businesses

Get enterprise-grade marketing intelligence without enterprise overhead. Supermetrics sets up in minutes, offers predictable pricing, and scales as your channels and growth ambitions expand.

For SMBs

Enterprise businesses

Handle large data volumes with enterprise security and governance. Supermetrics offers region selection, SSO and workspace controls, keeping teams aligned on what moves the needle for the global business.

For enterprises

What marketing teams say about Supermetrics

“We found that since using Supermetrics, we’ve saved around 53% of reporting hours”

Maricarmen Vargas

Digital Account Manager at Gravital

Start making smarter marketing decisions today

Every day without a clear view of marketing performance is a day your budget is being misallocated somewhere. Supermetrics changes this. Connect every channel, let AI agents surface what's working and what isn't, and activate your data directly into the campaigns, audiences, and workflows that drive results. Give your team the clarity to make decisions that move the needle.

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