AI-powered Marketing Intelligence Platform

The marketing intelligence platform

Confident marketing decisions, powered by your data

Supermetrics is a marketing intelligence platform that connects your marketing data from marketing platforms, then manages, analyzes, and activates it across your workflows.

Stop reconciling data manually. Get pre-built dashboards, AI-powered insights, and data activation tools, all in one place.

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Trusted by 200,000+ companies in 120 countries

Your data should work harder than you do

You have more marketing data than ever. Google Ads, Meta, TikTok, GA4. But turning that data into a clear picture of what's working, what to cut, what to scale, still takes hours of manual work and educated guesswork.

Supermetrics is for you, if...

Your data from ad platforms, your CRM, and your email platform all live in different places with no single source of truth
You have no clear answer to what's actually driving performance — and no way to act on a recommendation without involving your data team
You can see the numbers, but turning them into a dashboard that your CMO or client can actually read takes days
Your CRM and ad platform data sit in separate systems, so activating audiences based on real performance never happens

From raw marketing data to clear decisions: one platform, four steps

Connect

Marketing data integration – your one source of truth

Supermetrics is a marketing intelligence platform with built-in data integration, connecting to every major marketing data source: Google Ads, Meta, TikTok, LinkedIn, GA4, Shopify, CRM platforms, and more. Pre-built, reliable connectors keep your data automatically up to date.

Marketing data integration

Manage

Clean, reliable marketing data without manual work

Supermetrics transforms, stores, and normalizes your marketing data in a unified data layer — no more reconciling metrics across platforms manually. Schema harmonization is handled automatically, and advanced data transformations let you shape your data exactly as needed.

Analyze

Marketing data visualization & AI-powered analytics

Explore your marketing data your way — use Supermetrics Dashboards for instant visibility, connect to data visualization tools like Looker Studio and Google Sheets, push data to AI tools like Claude and ChatGPT, or ask the Insights Agent a question and get AI-powered analysis instantly.

Marketing data visualization & reporting

Activate

Marketing data activation — where insights become action

Supermetrics Data Activation connects your marketing data to the tools you use to engage audiences. Build audience segments and customer journeys from your existing data, sync them to your ad platforms, email, CRM, and personalization tools, and track the impact.

Marketing data activation

Why do marketing teams choose Supermetrics?

Because the gap isn't access to data — it's what happens between the data and the decision. Supermetrics closes that gap, covering the full workflow from connecting your sources to activating audiences and campaigns, without manual work or technical overhead.

	With Supermetrics	Without Supermetrics
Data from every channel in one place	All sources connected automatically, always up to date	Manual exports, copy-paste, mismatched numbers
Clean, analysis-ready data	Data normalized, blended, and structured automatically	Raw data in different formats, inconsistent naming, hours of prep
Performance insights and reporting	AI-powered analysis that surfaces what's driving performance and what to change	Static dashboards built by hand, updated weekly at best
Acting on your data	Recommendations executed across your ad, email, and engagement platforms	Insights sit in a report nobody acts on
Reliance on data and IT teams	Marketing teams self-serve, no technical support required	Every new report or data request goes through a ticket

What marketing teams get with Supermetmetrics

One view across all your channels

Supermetrics pulls Google Ads, Meta, TikTok, LinkedIn, GA4, and other marketing data sources into a single, normalized view. No more manual data reconciliation.

AI-powered insights, not just charts

Supermetrics' AI-powered Insight Agent explains marketing performance in plain language, so your team acts on insight instead of hunting for it.

Works with the AI tools your team already uses

Supermetrics brings your marketing data to Claude, ChatGPT, Gemini, and Copilot. Ask about marketing performance and get reliable, data-driven answers.

From insight to action in one platform

Supermetrics covers the full marketing data workflow: connect data, manage and normalize it, analyze with AI, and activate audiences, without switching tools.

Works with the tools you already use

Supermetrics connects to your marketing data visualization tools, spreadsheets, data warehouses, and AI tools, or replaces them entirely for marketing reporting.

Prove impact to leadership

Closed-loop reporting tracks the impact of every marketing intiative. Show stakeholders exactly what changed, and what it delivered.

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How teams use Supermetrics

Marketing

Connect every channel, link campaigns directly to revenue growth, and show marketing’s impact in concrete numbers.

For marketing teams

Data

Deliver clean, analytics-ready marketing data without ticket backlogs, empowering teams to self-serve.

For data teams

Development

Build customer-facing data products on top of Supermetrics’ robust APIs, delivering analytics without rebuilding the plumbing.

For development teams

Brands

Get a single source of truth for campaign performance, map marketing activity to sales outcomes, and double down on what works.

For brand marketers

Marketing agencies

Aggregate client data from any platform, deliver instant dashboards and insights, and prove ROI that keeps retainers growing.

For marketing agencies

Small and medium-sized businesses

Get enterprise-grade marketing intelligence without enterprise overhead. Supermetrics sets up in minutes, offers predictable pricing, and scales as your channels and growth ambitions expand.

For SMBs

Enterprise businesses

Handle large data volumes with enterprise security and governance. Supermetrics offers region selection, SSO and workspace controls, keeping teams aligned on what moves the needle for the global business.

For enterprises

What marketing teams say about Supermetrics

“We found that since using Supermetrics, we’ve saved around 53% of reporting hours”

Maricarmen Vargas

Digital Account Manager at Gravital

Start making smarter marketing decisions today

Every day without a clear view of marketing performance is a day your budget is being misallocated.

Supermetrics changes that — connect every channel, let AI surface what's working, and activate your data into the campaigns and audiences that drive results.

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