Why companies choose Supermetrics over Fivetran

“Supermetrics has brought the marketing team, data team, and analytics team closer together and it’s been the core backbone of how to get our data infrastructure in place.”

“I'd say we save easily over 100 hours every month by using Supermetrics. The leadership team sees the value of the product as we can now get reports on their desk every Monday with more KPIs and quicker than before.”

“With the adoption of Supermetrics, the team now has the freedom to interact directly with the data, breaking away from the limitations of black box analytics. This empowers them to explore and manage their reports themselves.”

“The marketing team has to figure out how much money to spend and justify the need to the budget holders. And digital marketing is expensive. So using a tool like Supermetrics allows them to see what the campaigns are doing and better justify the costs.”

“Running an advanced statistical model like MMM, it’s non-negotiable to have a reliable data infrastructure in place. With the model using Supermetrics and Google Cloud, we’ve improved ROAS by at least 15%.”

“Supermetrics hit the sweet spot for ETAM — great product quality, ease of use, relevant pricing, and real partnership. It wasn't just about buying a tool — it was about co-building a strategy. We felt like Supermetrics believed in our ambition and valued us as a client.”