Stop overpaying for complex pipelines. Supermetrics makes data easy.

Stop paying for inflated monthly active rows, wrestling with normalized schemas, and waiting for slow support. Supermetrics gives you simple setup. Clean models. And pricing you can actually understand.


Trusted by 200,000+ companies in 120 countries

Why companies choose Supermetrics over Fivetran



Freedom to choose your destination

Send data straight to Google Sheets, Looker Studio, Power BI, data warehouses, or any other tool via our API. No lock-in to a central hub.


Transparent, predictable pricing

No confusing credits or flex points. Know exactly what you’ll pay, with no surprise costs as you scale.


Your data. Your stack. No constraints.

Ditch Fivetran’s restrictive ecosystem—Supermetrics gives you ownership and flexibility from day one.

“Supermetrics has brought the marketing team, data team, and analytics team closer together and it’s been the core backbone of how to get our data infrastructure in place.”

Nidhi Parikh
Nidhi Parikh
Marketing Effectiveness Manager - Europe, APAC & LATAM at Electrolux

“I'd say we save easily over 100 hours every month by using Supermetrics. The leadership team sees the value of the product as we can now get reports on their desk every Monday with more KPIs and quicker than before.”

Mickaël Zollet
Mickaël Zollet
Head of Marketing Operations at Le Figaro

“With the adoption of Supermetrics, the team now has the freedom to interact directly with the data, breaking away from the limitations of black box analytics. This empowers them to explore and manage their reports themselves.”

Pascal Coulier
Pascal Coulier
Ecommerce & Omnichannel Marketing at HP

“The marketing team has to figure out how much money to spend and justify the need to the budget holders. And digital marketing is expensive. So using a tool like Supermetrics allows them to see what the campaigns are doing and better justify the costs.”

Jen Whorton
Jen Whorton
Senior Manager, Database and Data Management at Feld Entertainment

“Running an advanced statistical model like MMM, it’s non-negotiable to have a reliable data infrastructure in place. With the model using Supermetrics and Google Cloud, we’ve improved ROAS by at least 15%.”

Lauri Nurmela
Lauri Nurmela
Marketing Analytics & Automation Lead at Swappie

“Supermetrics hit the sweet spot for ETAM — great product quality, ease of use, relevant pricing, and real partnership. It wasn't just about buying a tool — it was about co-building a strategy. We felt like Supermetrics believed in our ambition and valued us as a client.”

Sophie Buresi
Sophie Buresi
Global Data and CRM Factory Director at ETAM Group

Marketing intelligence that gives you the edge


,000+

Increase in marketing efficiency

%

more efficient marketing

%

lower cost per click

%

higher conversions


Why marketing teams choose Supermetrics

Insights in minutes, not weeks

Connect any data source and see results instantly. No more begging IT for database access or waiting for analyst availability. Your questions answered at the speed of marketing.

Campaigns that optimize themselves

Set up alerts and automated reports that surface opportunities. React to performance changes in real time, not monthly reviews. Turn data into action before competitors notice.

One truth across teams

Everyone sees the same numbers updated at the same time. End the spreadsheet version chaos and conflicting metrics. Make decisions confidently with data everyone trusts.

Insights in minutes, not weeks

Connect any data source and see results instantly. No more begging IT for database access or waiting for analyst availability. Your questions answered at the speed of marketing.

Ready to build better pipelines?

Get started with the marketing data infrastructure your team actually wants to use.