Virtual Hands-on Lab - The Fundamentals
Bring a data source you already use - Google Ads, GA4, Meta, LinkedIn - and leave with a report that's already pulling your numbers. No demo data. Your accounts, your metrics, set up live.
What you'll learn
- AI and LLMs, demystified: What large language models actually do and why they matter for your day-to-day work, not just the theory.
- MCP, explained simply: MCP (Model Context Protocol) is the open standard that lets a model like Claude or ChatGPT reach your live data through one secure, permissioned connection — no custom integration needed.
- Your data sources, connected: See how Supermetrics connects to the platforms you already use, like Google Ads, Meta Ads, LinkedIn, and GA4.
- Your own environment, set up live: Connect SuperAI to your own data with Supermetrics Studio during the workshop, so you're ready to build for the rest of the series.
Program
Overview
AI, LLMs, and MCP demystified for marketers — no fluff, no jargon.
Set up
Connect SuperAI to your own live data, set up alongside the team so you're ready to build.
Hands-on lab
Put your own data to work in Supermetrics Studio, following real use cases step by step.
Open Q&A
Bring your questions — this is dedicated time for a live discussion, not squeezed into the lab itself.
Meet our speakers
Owen Badham
Lead Product Marketing Manager
Owen Badham is Lead Product Marketing Manager at Supermetrics, where he shapes how marketers understand and adopt the platform's data solutions. He bridges product and go-to-market strategy, translating complex capabilities into messaging that resonates with marketing and analytics teams.
Kalina Dancheva
Sr. Demand Generation Manager
Kalina is part of the Marketing team at Supermetrics. She helps businesses discover how data can sharpen their marketing decisions and keeps them informed throughout their journey.