Experience our exclusive TableTalks Breakfast at Hotel Vier Jahreszeiten Kempinski München
Join us for a prestigious gathering of Germany's top marketing & data professionals. This invitation-only event is designed to foster collaboration, spark meaningful conversations, and elevate the industry as a whole. Connect with the brightest minds, exchange insights, and be part of shaping the future of marketing in Germany.
8:00
Arrival & Networking Breakfast
Location: Hotel Vier Jahreszeiten Kempinski München, Maximilianstraße 17, 80539 München, Germany
Step into the refined world of Hotel Vier Jahreszeiten Kempinski where contemporary luxury meets quiet sophistication. Nestled in the heart of the city of Munich, this architectural gem offers an atmosphere reserved for those who appreciate the exceptional. Join us for an exclusive networking breakfast in one of its private studios, where curated design, warm light, and impeccable service create the perfect backdrop for meaningful connections. Savor a morning crafted with intention— an elegant breakfast selection, distinguished company, and a setting that turns every conversation into something extraordinary.
8:30 - 8:40
Opening Remarks
Once everyone is comfortably settled, we'll will share the latest news and developments from Supermetrics. Expect a brief and insightful presentation designed to give you a glimpse into what’s ahead and how we’re supporting your continued success.
Presenter: Neil Delaney, VP Sales EMEA, Supermetrics
8:40 - 9:00
From anonymous visitor to loyal customer: activating first-party data to drive acquisition and conversion
In a privacy-first digital landscape, brands must rethink how they acquire, understand and engage customers. This session explores how organisations can leverage their first-party data to identify anonymous visitors across web and app channels, track behavioural signals in real time, and turn those insights into meaningful personalised experiences. We will discuss practical strategies to recognise intent, orchestrate relevant interactions during the customer journey and optimize conversion while building long-term customer relationships. The session will highlight how real-time data activation helps marketers move from anonymous traffic to known. loyal customers.
Presenter: Richard Jonkhof, Global Director of Professional Services, Supermetrics
9:00
RoundTables Introduction
Outi Karppanen will introduce the Roundtable concept and present the impulse questions that will guide the discussions, setting a clear and engaging framework for the conversations ahead.
The roundtable discussions will cover the following themes:
- Capturing customer intent
- Breaking down silos across unified data, teams, and decision-making
- Making AI work for marketing teams
Presenter: Outi Karppanen, Lead Marketing Industry Strategist, Supermetrics
9:05 - 9:45
Curated RoundTable Discussions
Each table will choose the topic they wish to explore, using the provided impulse questions to spark and guide the conversation. A Supermetrics host will be on hand to facilitate, ensuring that every voice is heard and that the discussion is engaging, insightful, and productive.
9:45
RoundTable Discussions Summary
Outi Karppanen will take the stage and invite each Supermetrics Roundtable Host to share a brief summary of their table’s discussion. Hosts will highlight the topics explored and the key takeaways, giving everyone a chance to capture the insights and ideas from all tables.
Presenter: Outi Karppanen, Lead Marketing Industry Strategist, Supermetrics
10:00
Expert Panel Q&A
Our Supermetrics experts from across the business are ready to answer your questions. You can submit questions online ahead of the event, but we also encourage live questions on site. This is your opportunity to gain behind-the-scenes insights and hear directly from the experts shaping our business.
Panel Participants: Outi Karppanen, Speaker Data Activation, AI expert, Neil Delaney
10:20
Private Consultations & Networking
Stay for another cup of coffee and continue connecting with fellow attendees. This is the perfect opportunity to speak one-on-one with other experts on site as well as our Supermetrics hosts, ask follow-up questions, and share any challenges or ideas you want to be heard. Make the most of this time to deepen conversations and gain personalized insights.
11:00
Event close
Meet our speakers
Neil Delaney
Vice President Sales EMEA, Supermetrics
Neil has over twenty years leading SaaS sales functions in industry giants such as Google, Slack and Meta. He recently joined Supermetrics to help scale out the EMEA sales team through maniacal focus on making brands, agencies and partners successful in working with Supermetrics.
Outi Karppanen
Lead Marketing Industry Strategist, Supermetrics
Outi is the Lead Marketing Industry Strategist at Supermetrics, where she leverages data to empower marketing teams to make smarter decisions. She has over 10 years of experience from media agencies with a deep understanding of the global marketing landscape. Outi's worked with a variety of clients ranging from FMCG, retail to ecommerce, helping them maximize the power of their brands in driving successful business outcomes.
Alon Levin
Vice President Product Innovation, Supermetrics
Alon is the VP of Product Innovation at Supermetrics, leveraging advanced AI and other cutting-edge technologies to help marketing teams make better decisions. A successful serial entrepreneur and former leader at Meta, Alon has over 20 years of experience in MarTech. He combines deep technical knowledge with business strategy to help companies maximize their data and drive successful outcomes.
Richard Jonkhof
Global Director of Professional Services
Richard Jonkhof is Global Director of Professional Services at Supermetrics, where he helps organizations unlock the value of their data to improve customer experiences and drive measurable growth. With more than 15 years of experience in digital marketing and customer data strategy, he has worked with leading brands across e-commerce, retail, travel, hospitality, and financial services. Throughout his career, Richard has focused on helping companies turn complex customer data into actionable insights, enabling them to acquire, engage, and retain customers more effectively. He is particularly passionate about first-party data strategies, real-time personalization, and building data-driven customer journeys that create long-lasting customer relationships.