Super Circle Sydney 2026
An afternoon for Supermetrics customers in Australia. Real stories from Noisy Beast and Orange Line, a fireside chat, and dinner at Vogue Cafe Sydney. 4 November, 3.00PM AEST, Vogue Cafe Sydney.
Why this event is different
- No pitch: Supermetrics is hosting, not presenting. No roadmap slide, no upsell. The stage belongs to customers.
- Small group: Small enough to meet everyone. Small enough that people say what they really think and create meaningful and lasting connections.
- Peers, not vendors: Everyone here does a version of your job. Someone has already solved the thing on your list.
An hour just to talk
The programme ends at 5.00pm AEST and happy hour runs to 6.00pm.
The sessions are the excuse; the room is the point.
Who's in the room
Senior marketing, analytics and data people from: brands, agencies and in-house teams from Sydney and beyond. Different industries, very similar problems, and all using Supermetrics.
If you've ever wanted to ask a peer how they really structure their warehouse, or what they've built once the standard connectors weren't enough, this is the afternoon for it.
3.00 PM
Registration & networking drinks
Arrive, get a drink, and meet the room
3.30 PM
Welcome
Speaker: Nora Hungershoefer, Supermetrics
3.40 PM
Customer sharing: A story of growth, Orange Line alongside Supermetrics
Speaker: Grace de Cruz, Orange Line
Orange Line started as a boutique Australian agency and now serves customers around the world. Grace shares how data blending with Supermetrics grew alongside the agency, from stitching early reports together to running AI workflows today. She’ll also cover what she’d tell any team that’s scaling its reporting.
3.55 PM
Customer sharing: Achieving better scalability with AI first workflows
Speaker: Ben Lynch, Noisy Beast
Ben Lynch, Managing Partner of Media and Technology at Noisy Beast, shows how the agency pairs Supermetrics with Claude MCP to build AI-first workflows. He’ll walk through how it changes day-to-day media reporting and analysis across a busy agency, how the team scales its work, and which parts are worth copying.
4.10 PM
Product update: Meet Supermetrics Studio, AI-built reporting your team can trust.
Speaker: Joost de Rooij
Reporting shouldn’t mean rebuilding the same dashboard every month. In this 15-minute product update, we’ll show you Supermetrics Studio, which turns a plain-language question into a live dashboard built on your own marketing data. We’ll walk through how it works, what’s new, and how teams are already using it to cut time spent on reporting and spend more of it acting on the numbers. You’ll leave knowing what Studio can do today and how to try it with your own data.
4.25 PM
Fireside chat: what's working right now
Moderated by: Nora Hungershoefer
Panelists: Ben Lynch (Noisy Beast), Grace de Cruz (Orange Line) and TBD
4.45 PM
Wrap up & thank you
4.55 PM
Happy Hour
Until 6.00 PM
Meet our speakers
Nora Hungershofer
Senior Customer Success Manager
Nora Hungershofer is a Senior Customer Success Manager at Supermetrics, bringing over a strong background in data solutions and media measurement across the APAC region. Before Supermetrics, she spent five years at Cint as Associate Account Director for Customer Success, Data Solutions and Media Measurement, where she launched omni-channel measurement solutions and drove revenue from zero to $1M within 18 months. Prior to that, she built her foundation in three years as a Senior Account Manager at Lucid. Nora is known for bridging strategy and execution, with a consistent track record of growing customer relationships and delivering measurable business outcomes.
Ben Lynch
Managing Partner of Media and Technology
Ben is a co-owner of Noisy Beast, one of Australia’s largest independent full-service agencies, which he helped take independent in 2021. Bem has spent years building results-driven marketing strategies for globally recognised brands. At Super Circle, he’ll show how Noisy Beast uses Supermetrics with Claude MCP to build AI-first workflows that help the team scale.
Grace de Cruz
Data & Analytics
Grace works in data and analytics at Orange Line, a consulting-led digital marketing agency that works with high-growth startups and global enterprise brands. At Super Circle, she’ll show how the team uses Supermetrics for data blending to bring data from multiple sources together and turn it into insight clients can act on.
Joost de Rooij
Key Account Manager, JAPAC
Joost has spent 10+ years helping teams across Asia Pacific get real value from their data, from fast-growing brands to global agencies. He works with Supermetrics customers across the region every day, so he knows what marketers actually ask for and where reporting slows teams down. At Super Circle he’ll introduce Supermetrics Studio, which turns a plain-language question into a live dashboard on your own data. Bring your questions: he’ll want to hear how you’d use it.