Super Circle Sydney 2026
An afternoon for Supermetrics customers in Australia. Real stories from Noisy Beast and Orange Line, a fireside chat, and dinner at Vogue Cafe Sydney.
Why this event is different
- No pitch: Supermetrics is hosting, not presenting. No roadmap slide, no upsell. The stage belongs to customers.
- Small group: Small enough to meet everyone. Small enough that people say what they really think and create meaningful and lasting connections.
- Peers, not vendors: Everyone here does a version of your job. Someone has already solved the thing on your list.
An hour just to talk
The programme ends at 5.20pm ICT and dinner runs to 6.30pm.
The sessions are the excuse; the room is the point.
Who's in the room
Senior marketing, analytics and data people from: brands, agencies and in-house teams from Sydney and beyond. Different industries, very similar problems, and all using Supermetrics.
If you've ever wanted to ask a peer how they really structure their warehouse, or what they've built once the standard connectors weren't enough, this is the afternoon for it.
3.30 PM
Registration & networking drinks
Arrive, get a drink, and meet the room
4.00 PM
Welcome
Speaker: Nora Hungershoefer, Supermetrics
4.10 PM
Customer sharing: building on the Supermetrics Data API
Speaker: Ben Lynch, Noisy Beast
4.25 PM
Customer sharing: data warehousing, the foundation for making AI work
Speaker: Grace de Cruz, Orange Line
4.40 PM
Customer sharing: topic to be announced
Speaker: TBD
4.55 PM
Fireside chat: what's working right now
Moderated by: Nora Hungershoefer
Panelists: Ben Lynch (Noisy Beast), Grace de Cruz (Orange Line) and TBD
5.15 PM
Wrap up & thank you
5.20 PM
Dinner bites & drinks
Until 6.30 PM
Meet our speakers
Nora Hungershofer
Senior Customer Success Manager
Nora Hungershofer is a Senior Customer Success Manager at Supermetrics, bringing over a strong background in data solutions and media measurement across the APAC region. Before Supermetrics, she spent five years at Cint as Associate Account Director for Customer Success, Data Solutions and Media Measurement, where she launched omni-channel measurement solutions and drove revenue from zero to $1M within 18 months. Prior to that, she built her foundation in three years as a Senior Account Manager at Lucid. Nora is known for bridging strategy and execution, with a consistent track record of growing customer relationships and delivering measurable business outcomes.
Ben Lynch
Managing Partner
Ben leads Noisy Beast, which has built on top of the Supermetrics Data API rather than stopping at standard reports. He'll share how they approached the build, what it made possible for their clients, and what he'd do differently.
Grace de Cruz
Data & Analytics
Grace works on data and analytics at Orange Line, where the warehouse comes first and AI comes after. She'll explain why getting the data foundation right is what decides whether AI produces anything useful.