In this very special fireside chat, we're bringing together Matt Farrugia (Global Chief Customer Officer and Co-Founder, Mutinex), Kevin Alphonso (Senior Marketing Manager, Seek) and Daniel King (Key Customer Account Manager, Supermetrics) to discuss how marketers can know when they need a MMM.

Here is what you'll learn

  • What types of businesses use Marketing Mix Modeling
  • The signs that you might be missing market mix in your measurement conversations
  • What type of questions marketing mix models can help you to answer
  • How to make a successful case for market mix internally
  • Answer your questions about how to get the process started