From Data into Real-Time Personalized Journeys
Most marketing teams are sitting on more data than they know what to do with. The problem isn't access — it's activation. This workshop is built for marketers who are ready to stop leaving insight on the table and start building customer experiences that actually respond to behavior in real time. In one focused morning, you'll go from theory to something tangible, guided by Supermetrics experts in a small-group setting designed for doing, not just watching.
Sign-up now.
Why Attend This Workshop?
If you've ever blasted the same message to your entire database and crossed your fingers, you're not alone — but that approach has a real price.
Without a solid customer journey strategy, it's easy to end up in a constant cycle of guesswork: campaigns that miss the mark, metrics that refuse to budge, and budget conversations that are hard to win because the link between activity and results just isn't there. Personalization stays out of reach when data lives in silos, systems operate in isolation, and there's no clear route from insight to action.
This workshop is designed to change that. Throughout this Hands-On Lab you will:
- Discover how to unify and activate your customer data across every channel
- Design intelligent journeys that adapt to real-time customer behaviour
- Get hands-on with segmentation and trigger logic — directly in the platform, guided by experts
You'll walk away with something you can actually use — not just a deck full of slides.
9:00-9:30
Registration & Networking Over Coffee
9:30-9:45
Introduction to Supermetrics Data Activation
9:45-10:50
Hands on Lab, From Reporting to Real-Time Customer Journeys
Discover how to connect email and paid media to deliver real-time, personalized messages across key customer touchpoints. We’ll walk you through how to build dynamic journeys that adapt to behavior and engagement, moving beyond static campaigns.
10:50-11:00
Q&A
11:00
Wrap up & lunch
Meet our speakers
Nora Hungershofer
Senior Customer Success Manager
Nora Hungershofer is a Senior Customer Success Manager at Supermetrics, bringing over a strong background in data solutions and media measurement across the APAC region. Before Supermetrics, she spent five years at Cint as Associate Account Director for Customer Success, Data Solutions and Media Measurement, where she launched omni-channel measurement solutions and drove revenue from zero to $1M within 18 months. Prior to that, she built her foundation in three years as a Senior Account Manager at Lucid. Nora is known for bridging strategy and execution, with a consistent track record of growing customer relationships and delivering measurable business outcomes.
Nick Hede
Principal Solutions Architect
Nick Hede is a Principal Solutions Architect at Supermetrics, helping organisations across Australia and New Zealand get real value from their data and marketing technology. With over a decade of experience at the intersection of data, AI, and digital marketing, Nick brings a rare combination of technical depth and commercial acumen. His career began in digital marketing and analytics — a foundation that instilled a lasting belief that technology only creates real value when it drives meaningful outcomes for the people using it.