Our in-house experts, Evan Kaeding and Anna Shutko, will explain the ins and outs of marketing data warehouse architecture. We’ll go into the benefits and limitations, and all the components you need to build a well-functioning marketing data warehouse.

Here is what you'll learn

  • Exclusive sneak peek of the end result
  • What’s needed in order to build a well-functioning data warehouse
  • Data architecture best practices
  • Technical requirements
  • Marketing attribution models in a nutshell
  • The benefits and limitations of a last-click attribution model
  • Concrete examples