Are you using spreadsheets to report on your marketing? Are all your results and reports spread across multiple silos? Is your reporting becoming too time-consuming?


If yes to any of these, you might want to build a marketing data warehouse.


In this webinar, we go through the basics of BigQuery and how to get started with data transfers. Learn how to set up a marketing data warehouse in Google BigQuery with the help of Supermetrics connectors. We look into the benefits and specifics of what you can do with a marketing data warehouse.



Here is what you'll learn

  • The basics of marketing data warehousing
  • Transferring data to Google BigQuery from marketing sources
  • The difference between spreadsheets and data warehouses
  • Use cases for a marketing data warehouse
  • How Google BigQuery works for marketers
  • Using Google BigQuery for reporting