8-MINUTE READ · By Misty Faucheux on September 18 2017. In this post, we break down everything you need to know about Google Ads’ universal app campaigns. How app install campaigns used to work on AdWords Before we dive into the new campaigns, let’s review app install campaigns. The purpose of an app install campaign ...
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In my experience, data sampling is one of the top frustrations many marketers and data analysts have to deal with. Google Analytics is a great tool, but unreliable data is something you want to avoid at all costs. In this post you will learn about sampling and how it affects your data. Further, I will ...
7-MINUTE READ | By Paul Koks
9-MINUTE READ · By Supermetrics on September 5 2017. As you probably know, Supermetrics is great for basic PPC marketing reporting, like creating monthly reports for your Adwords or Facebook Ads campaigns. What you may not have realized is that there is a lot more you can do with Supermetrics to make PPC management easier. ...
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15-MINUTE READ · By Stephen Dawson on August 31 2017. It goes without saying that the perfect report is a top tool and ally for many marketers. Perfection isn’t easy to come by however and there are many factors to champion in order to achieve top quality. When it comes to marketing reports, you could ...
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8-MINUTE READ · By Tina Arnoldi on August 28 2017. Do you enjoy doing keyword research? Probably not. It is one of the more tedious steps with Google Ads campaigns. Depending on how many people are involved, it can be a lengthy process if you have to get pre-approval from other departments and research the ...
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6-MINUTE READ · By Tina Arnoldi on August 14 2017. Measuring content performance is about more than who reads a particular piece of content. The ultimate goal is to build a community and ultimately convert people into customers. As a result, using Google Analytics as a content marketer requires analysis in the context of your ...
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7-MINUTE READ · By Misty Faucheux on June 19 2017. The goal of Google Attribution is to provide more sophisticated insights into overall campaign performance. In this post, you’ll learn more about the product and how you can use it. Last-click attribution and why marketers love it Every time someone performs an action on your website, ...
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6-MINUTE READ · By Supermetrics on June 15 2017. We’re pumped every time we release a new connector. Each one of them gets us one step closer to cover all the data sources our users want to connect. With that in mind, you can imagine how excited we are to introduce our connector for Adobe ...
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5-MINUTE READ · By Supermetrics on May 30 2017. We have made some great additions to the Supermetrics Add-on’s database connector: You can now pull data from PostgreSQL and Amazon Redshift databases, and we have fixed the problems with connecting to SQL Server. PostgreSQL database can be either on-premises or in the cloud. When choosing ...
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6-MINUTE READ · By Tina Arnoldi By now, we hope you have become familiar with Google Data Studio. In this post, I’ll show you an advanced feature of Data Studio – using calculated metrics – and provide another example of reporting with a non-Google data source, this time including Twitter data. Initially, the free version of ...
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