The Funnel alternative you’ve been searching for
Managing your marketing data should be easy, transparent and reliable.
Don't funnel your cash down the drain. Use Supermetrics to take control of your marketing spend and make more confident marketing decisions based on accurate, real-time data.
No hidden fees. No cached data. No lock-in.
15% of global online ad spend is analyzed through Supermetrics
Why companies choose Supermetrics over Funnel
Freedom in how your data is stored
Choose to send your data directly to Google Sheets, Looker Studio, Power BI, a data warehouse, or store it in Supermetrics before reporting. Unlike Funnel, Supermetrics gives you complete control over where and how your data is stored.
Clear and transparent pricing
Forget about credits and points. With Supermetrics, you'll never have to guess what you'll be paying again. Scale your use with the peace of mind that there will be no surprise or surge charges.
Security you can trust
We encrypt your data at the source, in transit, and decrypt only at its destination, with no 3rd party storage during transfer (unless requested). Plus, we give you freedom to choose your data storage region across all pricing plans.
How Supermetrics levels up your marketing reporting
All your data through one platform
Simplify your marketing data workflows by integrating, transforming and exporting all your marketing data through one platform, and consolidating it in the reporting tools you already know and love – such as Google Sheets, Looker Studio Power BI and more.
All your use cases, instantly
Whether you want a simple budget pacing spreadsheet or a more advanced, multi-channel reporting dashboard – Supermetrics allows you to do all this and more out of the box.
Serving your modern marketing team
Supermetrics empowers marketers with self-serve data apps, while also freeing up data teams to focus on advanced analytics projects, boosting efficiency and innovation within one intuitive platform.
Supermetrics vs. Funnel
Compare all features
Supermetrics
Funnel
Number of customers
15K
2K
Number of marketing and sales data source connectors
150+
500+
Granular data available from all data source connectors
Predictable, flat-rate pricing (no flexpoints!)
Data stored in 3rd party location by default during transfer
Compliance with international data protection standards, e.g. SOC 2 Type II or ISO/IEC 27001
Enterprise data transformation functionality
Fueling insights for 15K+ companies in 120 countries
Don't take our word for it
We started looking for alternatives when Funnel increased their pricing. We chose Supermetrics due to a more favorable price and a better user experience for developers. The transition was smooth with no problems in data quality.
Lauri Nurmela, Marketing Analytics and Automation Lead at SwappieSupermetrics does a really good job of taking care of work that no one should have to do manually.
Zach Cooper, Director of Analytics at A Cloud GuruOur Supermetrics reports provide valuable insights for campaign management. By utilizing these insights, we can forecast changes and make informed decisions to steer the campaign in different directions.
Pascal Couliere, Commerce Performance marketing EMEA at HPNo other product apart from Supermetrics gives us the level of data granularity and reporting possibilities that we need in order to ensure we’re efficient, keep us client-focused and track campaign progression.
Sam Caesar, Search Account Manager at Sleeping Giant MediaBefore Supermetrics we could only work on 50% fewer projects. Now we’ve been able to double our client base and it’s given us the possibility to scale our business faster and in a more structured way. Without Supermetrics, it would have been very difficult for us to be this successful.
Vicken Sayrin, Founder and Director at VS Com agency
