Marketing data warehouse for better decisions

Supermetrics brings siloed marketing data automatically into your data warehouse so you can focus on finding and acting on the insights.


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Trusted by 200,000+ companies in 120 countries

Supermetrics for data warehousing




Easy setup, no hassle



Scale with confidence




One Source of Truth




Secure data transfers


+15% of global online ad spend is reported through Supermetrics

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Marketing performance that
moves the needle



,000+

companies growing faster

%

more efficient marketing

%

lower cost per click

%

higher conversions


Here’s how Supermetrics helps you make the most of your data warehouse


Prove the ROI of your marketing

Combine marketing with other business data to track marketing-influenced revenue and ROI. Power attribution, MMM, and other advanced models from your centralized warehouse.



Visualize in BI tools

Connect your marketing data warehouse to tools like Looker Studio, Power BI, or Google Sheets for fast, clear reporting. Supermetrics handles the data configuration and field types for you.

Own your historical data

Securely store all your historic cross-channel data in your data warehouse for long-term trend analysis and robust data governance.

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Compare Supermetrics Storage and your own marketing data warehouse

Data warehouse

Already have a data warehouse or data lake?Gather data from multiple marketing platforms with our fully managed data pipelines and automatic data transfers. Eliminate tedious, manual data wrangling and ensure you get consistent, reliable data in your data warehouse.

Supermetrics Storage

No data warehouse? No problem.With Supermetrics Storage, you'll enjoy the benefits of owning one without the need to manage or maintain it yourself.

“Supermetrics has brought the marketing team, data team, and analytics team closer together and it’s been the core backbone of how to get our data infrastructure in place.”

Nidhi Parikh
Nidhi Parikh
Marketing Effectiveness Manager - Europe, APAC & LATAM at Electrolux

“I'd say we save easily over 100 hours every month by using Supermetrics. The leadership team sees the value of the product as we can now get reports on their desk every Monday with more KPIs and quicker than before.”

Mickaël Zollet
Mickaël Zollet
Head of Marketing Operations at Le Figaro

“With the adoption of Supermetrics, the team now has the freedom to interact directly with the data, breaking away from the limitations of black box analytics. This empowers them to explore and manage their reports themselves.”

Pascal Coulier
Pascal Coulier
Ecommerce & Omnichannel Marketing at HP

“The marketing team has to figure out how much money to spend and justify the need to the budget holders. And digital marketing is expensive. So using a tool like Supermetrics allows them to see what the campaigns are doing and better justify the costs.”

Jen Whorton
Jen Whorton
Senior Manager, Database and Data Management at Feld Entertainment

“Running an advanced statistical model like MMM, it’s non-negotiable to have a reliable data infrastructure in place. With the model using Supermetrics and Google Cloud, we’ve improved ROAS by at least 15%.”

Lauri Nurmela
Lauri Nurmela
Marketing Analytics & Automation Lead at Swappie

“Supermetrics hit the sweet spot for ETAM — great product quality, ease of use, relevant pricing, and real partnership. It wasn't just about buying a tool — it was about co-building a strategy. We felt like Supermetrics believed in our ambition and valued us as a client.”

Sophie Buresi
Sophie Buresi
Global Data and CRM Factory Director at ETAM Group

Ready to build better pipelines?

Get started with the marketing data infrastructure your team actually wants to use.

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