Supermetrics Meetup: Using Data to Power your Next Step
The event is fully booked and the registration is closed.
13:30 - 18:00
Wed, 4th December, 2024
Google Office, Claude Debussylaan 34, 15th Floor, 1082 MD Amsterdam, Netherlands
Agenda
13:30
Registration & Networking
14:00
Welcome & Introduction
Eoin Hallahan
Director EMEA & LATAM, Supermetrics
14:10
Driving Success with AI
Unlock the power of AI to transform your marketing strategy with the Supermetrics Marketing Intelligence platform and Google Cloud. In this session, you’ll discover how AI-driven innovations like campaign recaps, conversational analytics, and text and image-based analysis can boost efficiency and uncover new growth opportunities for your business.
Evan Kaeding
Global Director of Solutions Engineering, Supermetrics
14:35
Modern marketing measurement with Supermetrics and Google Cloud
We'll explore what modern marketing measurement should look like, utilizing Google's Modern Measurement Playbook. We will go over how marketing leaders at brands and agencies can unlock actionable insights to drive growth. This session will go into how the powerful combination of multiple measurements fuels data-driven decisions in the privacy-first world.
Outi Karppanen
Lead Marketing Industry Strategist, Supermetrics
Andrew Moschetti
Customer Engineer, AI, Google
15:00
Customer session: Cross Ad Channel Performance Reporting at Scale at Maxlead
Join me as I share the details of our recent data project at Maxlead, which aimed to provide a cross ad channel performance monitor dashboard for our customers. The project involved integrating and unifying data from various domains, each with its own complexities and managed by different stakeholders, adding both technical and human challenges. I’ll discuss how we approached these obstacles, with a focus on configurability, scalability, and support for different BI tools. We'll explore the project’s context, the solutions we implemented, and the valuable insights we gained. Looking forward to connecting with you!
André Koot
Product Manager Marketing data warehouse solutions, Maxlead
15:30
Closing Remarks
Lauri Putkinen
Technology Partnerships Director, Supermetrics
Lalu Hämälainen
Industry Manager, Digital Natives, Google
15:45 - 17:00
Networking Drinks & Food
Meet our speakers
Eoin Hallahan
Director EMEA & LATAM, Supermetrics
Eoin leads Supermetrics’ commercial operations across the EMEA & LATAM markets. He has over 10 years of business experience at companies such as Google and Meta. He’s passionate about the marketing industry and helping customers solve their business challenges.
Outi Karppanen
Lead Marketing Industry Strategist, Supermetrics
Outi is the Lead Marketing Industry Strategist at Supermetrics, where she leverages data to empower marketing teams to make smarter decisions. She has over 10+ years of experience from media agencies with a deep understanding of the global marketing landscape. Outi's worked with a variety of clients ranging from FMCG, retail to ecommerce, helping them maximize the power of their brands in driving successful business outcomes.
Evan Kaeding
Global Director of Solutions Engineering, Supermetrics
Evan is an emerging thought leader in the marketing industry, specializing in media measurement and marketing analytics. Across 10+ years of experience in the industry, Evan has led marketing analytics projects for startups, SMBs and enterprise clients.
André Koot
Product Manager Marketing data warehouse solutions, Maxlead
André Koot has a rich background in IT, with over 17 years of experience at an international IT/Software company. He later spent 17 years at Maxlead, where he took on various roles in technical, measurement, analytics, and marketing fields. A proud father of two adult children, André is also a passionate fan of nature, HiFi, and ice hockey.
Andrew Moschetti
Customer Engineer, AI, Google
Andrew is a customer engineer at Google specializing in data analytics and AI. Having worked in both California and Finland, he has worked across industries helping businesses with their data analytics challenges and using cutting edge AI to solve them.
Lauri Putkinen
Technology Partnerships Director, Supermetrics
From Google Ads to Smartly.io and Supermetrics, Lauri Putkinen has been a key player in the online marketing and ad-tech space for 10+ years. If you're looking to understand how cloud-powered AI is reshaping online advertising, Lauri's insights are critical. This event is your chance to learn from his expertise.
Lalu Hämälainen
Industry Manager, Digital Natives, Google
Event Details
- 13:30 - 18:00
- Wednesday, 4th December, 2024
- Google Office, Claude Debussylaan 34, 15th Floor, 1082 MD Amsterdam, Netherlands
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