Say goodbye to marketing data adversity
With simple insights, clear pricing, and security assured, there’s a reason over 200k companies worldwide run on Supermetrics.Avoid the complexities of Adverity and empower your marketers to securely pull their own data, transform it, and make data-driven decisions – all without relying entirely on your data teams.
15% of global online ad spend is analyzed through Supermetrics
Why companies choose Supermetrics over Adverity
Insights made easy
Supermetrics empowers your entire marketing team, not just data analysts. Build reports, clean data, and customize fields - all without relying on your data team’s support. Unlike Adverity, built solely for data teams, Supermetrics offers self-service data access for marketers while still providing the power for data teams to create robust data infrastructures.
Clear and transparent pricing
With Supermetrics, you'll never have to guess what you'll be paying again. Our plans are clear and upfront, detailing features, data limits, and monthly costs. Plus, Supermetrics offers a free trial, allowing you to test the platform before committing.
Security you can trust
We encrypt your data at the source, in transit, and decrypt only at its destination, with no 3rd party storage during transfer (unless requested). Unlike Adverity, which stores all the data that you transfer. Plus, we give you the freedom to choose your data storage region across all pricing plans.
How Supermetrics levels up your marketing reporting
All your data through one platform
Simplify your marketing data workflows by integrating, transforming, and exporting all your marketing data through one platform. Then consolidate it in the reporting tools you already know and love – such as Google Sheets, Looker Studio, Power BI, and more.
Easily customize marketing reports
With Supermetrics, we’re lowering the barrier of entry giving anyone the power to effortlessly blend, transform, and customize their data. Bring your customized insights to destinations you know, and create reports and dashboards that align perfectly with your marketing KPIs — all within the comfort of tools you already know and love.
Your data, your choice
At Supermetrics, we understand that every marketer has unique needs. That's why we offer tailored data management solutions to suit your preferences. Centralize your data for in-depth historical analysis, complex modeling, and a unified view of your marketing efforts. Or connect directly to your favorite tools like Google Sheets and Power BI to access data on-demand for quick, ad-hoc reporting and on-the-fly insights.
Supermetrics vs. Adverity
Compare all features
Supermetrics
Adverity
Number of marketing and sales data source connectors
150+
200+
Easy onboarding: set up data transfer in minutes
Easy, self-serve trial and setup
Direct data transfers to Looker Studio
Direct data transfers to Google Sheets and Excel
Data stored in 3rd party location by default during transfer
Compliance with international data protection standards, e.g. SOC 2 Type II or ISO/IEC 27001
Transparent and straightforward pricing plan
Fueling insights for 15K+ companies in 120 countries
Don't take our word for it
We build reports with data from multiple platforms for each client. Supermetrics has a wide range of connectors and transparent pricing structures which scale with our business.
Vinnie Lee, Head of Partnerships at Z21No other product apart from Supermetrics gives us the level of data granularity and reporting possibilities that we need in order to ensure we’re efficient, keep us client-focused and track campaign progression.
Sam Caesar, Search Account Manager at Sleeping Giant MediaI haven't found any ETL tool that does it better than Supermetrics. I’ve tried all of their competitors. Supermetrics is the only company that gives us what we need. We couldn’t run without them.
Zeke Camusio, CEO at Data Speaks
