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Introducing a New Integration: AdSense

Introducing a New Integration: AdSense

ADSENSE CONNECTOR · 15-MINUTE READ · By Supermetrics on April 23 2018 By allowing website owners to easily earn revenue from ad placements on their sites, Google AdSense has significantly simplified the unrewarding task of selling that ad space. At Supermetrics we...

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Structured Data: What Is it Why Does it Matter for SEO

Structured Data: What Is it Why Does it Matter for SEO

STRUCTURED DATA · 10-MINUTE READ · By Tina Arnoldi on April 17 2018 We all want to be found online. Our websites and the content on them are there with the goal of attracting prospective customers and generating revenue with new business. A site that’s designed...

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How Facebook Ads Made Its Metrics Clearer

How Facebook Ads Made Its Metrics Clearer

NEW FACEBOOK ADS METRICS · 10-MINUTE READ · By Misty Faucheux on April 2 2018.Over the past few years, Facebook Ads has become one of the major advertising outlets for businesses of all sizes. Yet, for many of us, some of the metrics have never been 100% clear as to...

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Machine Learning: What Does It Mean for Marketers?

Machine Learning: What Does It Mean for Marketers?

MACHINE LEARNING · 10-MINUTE READ · By Tina Arnoldi on March 26 2018 Artificial intelligence (AI) and machine learning are new-ish buzzwords. AI is the science, the ability for computers to get smart on their own, doing things that require human intelligence. Machine...

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Moving your Agency Reporting to Data Studio: the Expert Guide

Moving your Agency Reporting to Data Studio: the Expert Guide

DATA STUDIO REPORTING · 10-MINUTE READ · By Stephen Dawson on March 19 2018. We should all know why Data Studio is so awesome by now. Clear visuals, enough customization options to sink a ship, and data from many, many sources in one place. The benefits of reporting...

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Google AdWords Audit: the Complete Checklist – Part II

Google AdWords Audit: the Complete Checklist – Part II

ADWORDS AUDIT · 12-MINUTE READ · By Tina Arnoldi on February 26 2018. Did you read our earlier post on auditing an AdWords account? If not, I encourage you to start there for a foundation, especially if you have never audited an AdWords account. In that post, I talk...

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Google AdWords Audit: the Complete Checklist – Part I

Google AdWords Audit: the Complete Checklist – Part I

ADWORDS AUDIT · 10-MINUTE READ · By Tina Arnoldi on February 21 2018. Managing an AdWords account isn’t easy. It’s tough to stay current with Google’s changes while also responding to internal demands at your organization. Whether you recently...

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7 Advanced Audience Features in Google Analytics

7 Advanced Audience Features in Google Analytics

AUDIENCE FEATURES IN GOOGLE ANALYTICS · 9-MINUTE READ · By Tina Arnoldi on February 12 2018. At the end of 2017, Google announced new ways to report on audiences in Google Analytics, giving marketers even more data about who is coming to their sites. Below are some...

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How Marketers Can Leverage the New Google Search Console

How Marketers Can Leverage the New Google Search Console

NEW GOOGLE SEARCH CONSOLE · 10-MINUTE READ · By Misty Faucheux on February 6 2018. For years, Google has been striving to be the most-used platform for search analytics. Their free tools are used in one form or another by nearly every marketer in the industry. To...

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How to Improve and Measure Your SEO: Actionable Tips

How to Improve and Measure Your SEO: Actionable Tips

SEO SUCCESS · 9-MINUTE READ · By Tina Arnoldi on January 30 2018. Do you know what to monitor with SEO and how to tie it into business goals? In this post, I’ll highlight some things that have changed with SEO, what that means for your content,...

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Supermetrics Launches Super Affiliate Program

Supermetrics Launches Super Affiliate Program

NEW AFFILIATE PROGRAM · 8-MINUTE READ · By Victoria from Supermetrics on January 8 2018.We have some fantastic news to share with you: we just launched our very own Affiliate Program! You might be wondering what’s in it for you, but before we get to that, let’s take a...

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