Supermetrics Blog. Master online marketing.

ADSENSE CONNECTOR · 15-MINUTE READ · By Supermetrics on April 23 2018 By allowing website owners to easily earn revenue from ad placements on their sites, Google AdSense has significantly simplified the unrewarding task of selling that ad space. At Supermetrics we...

STRUCTURED DATA · 10-MINUTE READ · By Tina Arnoldi on April 17 2018 We all want to be found online. Our websites and the content on them are there with the goal of attracting prospective customers and generating revenue with new business. A site that’s designed...

AFFINITY AUDIENCES · 10-MINUTE READ · By Tina Arnoldi on April 10 2018. There is no shortage of ways to reach people through AdWords. With the Display Network reaching 90% of people online and remarketing an option to connect with past site visitors, it...

NEW FACEBOOK ADS METRICS · 10-MINUTE READ · By Misty Faucheux on April 2 2018.Over the past few years, Facebook Ads has become one of the major advertising outlets for businesses of all sizes. Yet, for many of us, some of the metrics have never been 100% clear as to...

MACHINE LEARNING · 10-MINUTE READ · By Tina Arnoldi on March 26 2018 Artificial intelligence (AI) and machine learning are new-ish buzzwords. AI is the science, the ability for computers to get smart on their own, doing things that require human intelligence. Machine...

MARKETING AUTOMATION · 15-MINUTE READ · By Manuel Martinez on March 12 2018. Are you currently up to ears with your monthly reporting? For many digital marketers countless hours are spent every month putting together yearly reports for senior stakeholders. Marketing...

CHATBOT ANALYTICS · 9-MINUTE READ · By Misty Faucheux on March 5 2018. Google recently publicly released Chatbase, an analytics platform designed to help users better understand the effectiveness of their chatbots. The platform had been in the testing phase for months...

ADWORDS AUDIT · 12-MINUTE READ · By Tina Arnoldi on February 26 2018. Did you read our earlier post on auditing an AdWords account? If not, I encourage you to start there for a foundation, especially if you have never audited an AdWords account. In that post, I talk...

ADWORDS AUDIT · 10-MINUTE READ · By Tina Arnoldi on February 21 2018. Managing an AdWords account isn’t easy. It’s tough to stay current with Google’s changes while also responding to internal demands at your organization. Whether you recently...

AUDIENCE FEATURES IN GOOGLE ANALYTICS · 9-MINUTE READ · By Tina Arnoldi on February 12 2018. At the end of 2017, Google announced new ways to report on audiences in Google Analytics, giving marketers even more data about who is coming to their sites. Below are some...

NEW GOOGLE SEARCH CONSOLE · 10-MINUTE READ · By Misty Faucheux on February 6 2018. For years, Google has been striving to be the most-used platform for search analytics. Their free tools are used in one form or another by nearly every marketer in the industry. To...

SEO SUCCESS · 9-MINUTE READ · By Tina Arnoldi on January 30 2018. Do you know what to monitor with SEO and how to tie it into business goals? In this post, I’ll highlight some things that have changed with SEO, what that means for your content,...

LINKEDIN CONNECTORS · 15-MINUTE READ · By Supermetrics January 23 2018. LinkedIn is one of the most effective B2B marketing tools available today. It allows you to target by company, job title and similar demographics. LinkedIn Ads, the native...

FACEBOOK INSIGHTS DASHBOARDS · 15-MINUTE READ · By Anna from Supermetrics January 17 2018. Google Data Studio is an excellent tool to visualise marketing data. It has all you need for successful presentation and analysis: you can illustrate key metrics...

GOOGLE ANALYTICS METRICS AND DIMENSIONS · 9-MINUTE READ · By Nikhil Parachure on January 9 2018. While this article is about Google Analytics hidden treasure, most of these treasures are easier to find in the sidebar of Supermetrics' Google Sheets Add-on, which is...

NEW AFFILIATE PROGRAM · 8-MINUTE READ · By Victoria from Supermetrics on January 8 2018.We have some fantastic news to share with you: we just launched our very own Affiliate Program! You might be wondering what’s in it for you, but before we get to that, let’s take a...

ACCOUNT-BASED MARKETING · 9-MINUTE READ · By Tina Arnoldi on December 19 2017. With Account-Based Marketing, you use a very targeted list of prospects where capturing leads is only the first step in a lengthy process. These initial leads are placed in your marketing...