Supermetrics is business analytics software company based in Helsinki, Finland. Supermetrics was founded by Mikael Thuneberg, who in 2009 wrote scripts for fetching Google Analytics API data into Excel. After being mentioned in the official Google Analytics Blog as the #1 solution for accessing GA from Excel, Mikael decided to establish a company to develop and sell analytics tools.
In the beginning, the company was called AutomateAnalytics. In 2013, it was renamed Supermetrics, and our flagship tool, GA Data Grabber, was renamed Supermetrics Data Grabber.
After the 2009 article, Google has blogged about our tools several times, for example:
While Google Analytics remains our main focus, our tools can now also access several other data sources, including AdWords, Facebook, Bing Ads, YouTube, Snoobi and Flickr. We also develop bespoke analytics tools tailored to our clients' needs.