Marketing report & dashboard templates

Google Sheets

Facebook Ads high-level monthly reporting template

Determine how your Facebook Ads are performing over time with this high-level reporting template.

Data sources used:

Looker Studio

Facebook Page dashboard template

Get a quick overview of your Facebook posts’ engagement and performance statistics with this free dashboard.

Data sources used:

Google Sheets

Google Ads monthly performance report template

Report on your Google Ads campaigns' performance to your clients or internal stakeholders.

Data sources used:

Looker Studio

Google Analytics 4 report template for Looker Studio (Data Studio)

Transform your raw data into actionable insights. Visualize and analyze your data to unlock user, channel, page, and campaign insight and communicate complex information clearly using this GA4 template.

Data sources used:

Looker Studio

Google Analytics website performance overview template

Get an overview of your website traffic performance.

Data sources used:

Looker Studio

Google Search Console reporting template

Analyze your website's search queries, most popular landing pages and branded vs. non-branded keywords performance

Data sources used:

Looker Studio

HubSpot content marketing dashboard template

Get a quick overview of your content marketing funnel and blog performance.

Data sources used:

Looker Studio

LinkedIn company page overview dashboard

Get an overview of your LinkedIn Page's content performance, and audience demographics.

Data sources used:

Looker Studio

Hubspot marketing performance report template for Looker Studio (Data Studio)

Understand the visitor journey through different lifecycle stages, where they are directed to your site from, and how your email campaigns perform, all in one place.

Data sources used:

Google Sheets

ABM dashboard by Supermetrics & Linkedin

Visualize your ABM with our LinkedIn Ads template for Google Sheets. This template is built in collaboration with LinkedIn.

Data sources used:

Google Sheets

Ad campaign budget pacing template for Google Sheets

With this budget pacing report, you can compare spending across all your paid media campaigns.

Data sources used:

Looker Studio

AdRoll reporting template

Easily keep track of the performance of your AdRoll campaigns.

Data sources used:

Looker Studio

AdSense monthly reporting template

Get an overview of your AdSense campaigns’ performance, including key metrics like page views, ad clicks, and CPC.

Data sources used:

Looker Studio

Adobe Analytics website performance overview template

Track your website performance and conversions with this reporting template.

Data sources used:

Looker Studio

Ahrefs backlink report

Analyze all your backlinks with this handy template.

Data sources used:

Looker Studio

Apple Search Ads overview report

Get an overview of your Apple Search Ads key metrics, including taps, installs, and cost.

Data sources used:

Looker Studio

Bing Webmaster Tools reporting template

Get an overview of your key traffic metrics, including impressions, clicks, and position.

Data sources used:

Google Sheets

Budget pacing report - Campaign Level

Track your budget pace and monitor your spending across different campaigns that you run in Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads.

Data sources used:

Google Sheets

Budget pacing report - Channel-level

Track your budget pace and monitor your spending across Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads.

Data sources used:

Google Sheets

Bulk ad performance checker template

Bulk ad performance checker helps track the budget performance for Facebook Ads, Google Ads, and Microsoft Ads.

Data sources used:

Looker Studio

CallRail call tracking dashboard

Use this template to monitor your team's performance. Report on the total number of calls, answered calls, missed calls, and leads.

Data sources used:

Looker Studio

Capterra PPC

Monitor your PPC campaigns in Capterra with this reporting template.

Data sources used:

Google Sheets

Channel budget pacing template for Google Sheets

With this channel-level budget pacing report, you can compare spending across all your paid media channels.

Data sources used:

Looker Studio

Criteo reporting dashboard template

Stay on top of your Criteo campaigns' performance with this handy dashboard.

Data sources used:

Google Sheets

Detailed paid channel mix reporting template

Compare your paid channel metrics across advertising networks and conduct a detailed analysis based on the data.

Data sources used:

Google Sheets

Detailed paid channel mix reporting template (with Yandex)

Analyze your campaign data from several advertising networks including Yandex.Direct.

Data sources used:

Google Sheets

E-commerce performance dashboard template by Gauge

Combine data from Google Ads, Facebook Ads & Google Analytics to get a good understanding of your online store's performance.

Data sources used:

Google Sheets

E-commerce reporting template

Monitor the performance of your online store with this e-commerce reporting template.

Data sources used:

Looker Studio

Ecommerce dashboard template for Looker Studio

Analyze how your paid media campaigns are driving conversions for your online store with this ecommerce analytics template. Track all relevant ecommerce metrics from one place.

Data sources used:

Looker Studio

Facebook & Instagram Ads report template for Looker Studio

Optimize your campaigns with data-driven insights using this Facebook & Instagram Ads reporting template.

Data sources used:

Google Sheets

Facebook Ads Campaign Performance dashboard

Measure the success of your Facebook Ads campaigns easily with this versatile Google Sheets template. Track the basic metrics such as impressions, cost, clicks, or edit the query, and modify the template as much as you like.

Data sources used:

Looker Studio

Facebook Ads dashboard template

Get a quick overview of your key Facebook Ads metrics, including impressions, clicks, and actions.

Data sources used:

Microsoft Excel

Facebook Ads reporting template

Get a complete overview the performance of your Facebook Ads campaigns.

Data sources used:

Power BI

Facebook Ads reporting template for Power BI

Optimize your campaigns with data-driven insights using this Facebook Ads reporting template for Power BI.

Data sources used:

Looker Studio

Facebook Insights report template for Looker Studio

Optimize and boost your Facebook presence using this Facebook Insights reporting template for Looker Studio (formerly Google Data Studio).

Data sources used:

Power BI

Facebook Insights reporting template for Power BI

Monitor and understand how your organic Facebook posts are doing. Use those insights to improve your Facebook marketing strategy.

Data sources used:

Microsoft Excel

Facebook Page dashboard template

Get a complete overview of your Facebook Page performance with this dashboard.

Data sources used:

Google Sheets

Facebook Page dashboard template

Get a complete overview of how your Facebook Page is performing with this visual dashboard.

Data sources used:

Looker Studio

Facebook Page reporting template for Looker Studio

Gain better insights into your Facebook Page's audience demographics, post metrics, and overall analytics.

Data sources used:

Looker Studio

Facebook Public Data template for Looker Studio

Monitor your page's statistics, best-performing posts, and engagement metrics while benchmarking those against your competitors.

Data sources used:

Looker Studio

Google Ad Manager reporting template

Monitor the performance of your Google Ad Manager campaigns and quickly see which ads are bringing in revenue.

Data sources used:

Google Sheets

Google AdSense & Google Analytics reporting template

Quickly determine which traffic sources are bringing in AdSense revenue.

Data sources used:

Google Sheets

Google AdSense reporting template

Break down your AdSense account performance by channel, ad format, URL, and targeting type.

Data sources used:

Google Sheets

Google Ads & organic keyword performance template

Compare the performance of your most important keywords across paid and organic traffic.

Data sources used:

Google Sheets

Google Ads Campaign Performance dashboard

Measure the success of your Google Ads campaigns easily with this versatile Google Sheets template. Track the basic metrics such as impressions, cost, and CPC, or edit the query and modify the template as much as you like.

Data sources used:

Google Sheets

Google Ads ad label testing tool template

Simplify the testing process of your Google Ads copy with this handy template.

Data sources used:

Google Sheets

Google Ads budget tracker and alert by account

Make sure your Google Ads accounts are not overspending or under-spending with this convenient budget tracker.

Data sources used:

Google Sheets

Google Ads campaign budget tracker and alert template

Make sure you're not overspending or under-spending on your clients' Google Ads accounts.

Data sources used:

Google Sheets

Google Ads copy edit tool template

Simplify the process of simultaneously editing your Google Ads across multiple ad groups.

Data sources used:

Google Sheets

Google Ads high-level monthly performance report template

Get an overview of your Google Ads account's performance with key metrics, including MoM changes and 12-month trend lines.

Data sources used:

Google Sheets

Google Ads historical quality score analysis template

Quickly determine which of your Google Ads keywords have low quality scores and see where you can improve.

Data sources used:

Google Sheets

Google Ads in-depth performance report

Get a thorough understanding of the performance of your Google Ads account.

Data sources used:

Google Sheets

Google Ads keyword heatmap analysis template

Quickly analyze the performance of your Google Ads keywords with this visual heatmap tool.

Data sources used:

Looker Studio

Google Ads quality score dashboard template

Keep track of your ads’ quality score with this dashboard template.

Data sources used:

Looker Studio

Google Ads report template for Looker Studio

Level up your Google Ads strategy with data-driven insights using this Google Ads performance overview template for Looker Studio.

Data sources used:

Microsoft Excel

Google Ads reporting template

Get a complete overview of the performance of your Google Ads campaigns.

Data sources used:

Power BI

Google Ads reporting template for Power BI

Measure the success of your Google Ads campaigns easily with this versatile Power BI template. Track the basic metrics such as impressions, cost, and CPC, or get the audience insight in a simple click.

Data sources used:

Looker Studio

Google Ads vs. Facebook Ads comparison template

Compare your Google Ads performance to your Facebook Ads performance to determine which channel is best for each campaign.

Data sources used:

Google Sheets

Google Analytics 4 (GA4) report template for Google Sheets

Level up your marketing analytics with our free Google Analytics 4 reporting template.

Data sources used:

Power BI

Google Analytics 4 template for Power BI

Analyze your channel, page, and campaign performance using this GA4 Power BI template.

Data sources used:

Looker Studio

Google Analytics 4 website performance dashboard

Get an overview of your website performance, including monthly cohort analysis, top pages, and top events.

Data sources used:

Microsoft Excel

Google Analytics traffic dashboard template

See your key metrics at a glance, including segments, top traffic sources, and traffic breakdown by medium & month.

Data sources used:

Looker Studio

Google Campaign Manager 360 reporting template

Get an overview of your programmatic ads run on different platforms

Data sources used:

Looker Studio

Google My Business template for Looker Studio

Stay on top of your Google My Business (also known as Google Business Profile) listing's visibility, engagement, and reputation.

Data sources used:

Looker Studio

Google Play Reviews report

Get the pulse about how your audience feels about your Google Play listed apps with this template.

Data sources used:

Looker Studio

Google Search Ads 360 reporting template

Monitor the key metrics of your Google Search Ads 360 campaigns and quickly see the highest performing ads.

Data sources used:

Looker Studio

Google Trends overview dashboard

Easily monitor the most popular search terms by country and time.

Data sources used:

Looker Studio

HubSpot cross-portal performance overview template

Analyze your entire contact lifecycle funnel across multiple portals.

Data sources used:

Looker Studio

HubSpot email marketing performance template

Analyze your entire email marketing funnel performance.

Data sources used:

Google Sheets

HubSpot email reporting template

Keep track of your key email metrics from HubSpot including delivery rate, open rate, and click-through rate.

Data sources used:

Google Sheets

HubSpot sales funnel reporting template

See your win rate, funnel breakdown, and performance numbers by sales representative at a glance.

Data sources used:

Looker Studio

Indeed Reviews

Monitor reviews submitted by employees with this ready-made template and see how your employee satisfaction compares to your competitors.

Data sources used:

Looker Studio

Instagram Insights report template for Looker Studio

Get a quick overview of your Instagram Insights content and audience statistics.

Data sources used:

Looker Studio

Instagram Public Data template for Looker Studio (Data Studio)

Manage your Instagram page's analytics, engagement metrics, and best-performing content while benchmarking those with your competitors.

Data sources used:

Power BI

Instagram Public Data template for Power BI

Use this template to gain insights into Instagram's public data—hashtags and public posts on Instagram. It'll help you understand the sentiment around your brand or identify trends and competition.

Data sources used:

Looker Studio

Instagram industry insights report template

See what your competitors are up to and look for inspiration from other top Instagram accounts with this handy template.

Data sources used:

Looker Studio

Klaviyo

Monitor your email campaigns with this ready-made template.

Data sources used:

Google Sheets

LinkedIn Ads Spend Tracker Template

Keep track of your LinkedIn Ads spending easily with this Google Sheets template.

Data sources used:

Looker Studio

LinkedIn Ads dashboard template for Looker Studio

Uncover insights, boost conversions, and maximize your ROI using this Google Ads performance overview template.

Data sources used:

Looker Studio

LinkedIn Company Pages template for Looker Studio

Uncover page insights, boost engagement, and elevate your social presence using this LinkedIn Company Pages template.

Data sources used:

Looker Studio

LinkedIn Revenue Attribution Reporting template for Looker Studio

Discover how your LinkedIn ad campaigns influenced closed won deals and business revenue using this revenue attribution reporting template for Looker Studio.

Data sources used:

Looker Studio

Mailchimp email campaign reporting template for Looker Studio

With this Mailchimp template, you can keep track of your email campaign easily.

Data sources used:

Looker Studio

Microsoft (Bing) Advertising tracking template for Looker Studio

Gain visibility into your campaign performance using the Microsoft (Bing) Advertising reporting template for Looker Studio.

Data sources used:

Google Sheets

Microsoft Ads Campaign Performance dashboard

Measure the success of your Microsoft Ads campaigns easily with this versatile Google Sheets template. Track the basic metrics such as impressions, cost, and clicks, or edit the query and modify the template as much as you like.

Data sources used:

Google Sheets

Microsoft Advertising client budget tracker & alert template

Keep an eye on your clients' Bing Ads' spend with this template that highlights the accounts that need your attention.

Data sources used:

Google Sheets

Microsoft Advertising high-level monthly report template

Provide a quick overview of your Microsoft Advertising account account performance to clients or internal stakeholders.

Data sources used:

Google Sheets

Microsoft Advertising in-depth performance report

Get a closer look into your Microsoft Advertising's performance with this detailed reporting template.

Data sources used:

Looker Studio

Microsoft Advertising reporting template

Track the performance of your Microsoft Advertising campaigns with this visual dashboard.

Data sources used:

Looker Studio

Moz SEO reporting template

Monitor your and your competitors' SEO performance with this template

Data sources used:

Looker Studio

Organic social media mix dashboard

Monitor your organic social media performance across channels, including Facebook, Instagram, LinkedIn, and X (Twitter).

Data sources used:

Google Sheets

Organic traffic & keywords template by OIKIO

Keep track of your website's organic traffic and the keywords that drive that traffic.

Data sources used:

Looker Studio

Outbrain campaign performance reporting template

Monitor your Outbrain campaigns' performance.

Data sources used:

Looker Studio

Paid Channel Mix template for Looker Studio

With the Paid Channel Mix template, you can connect multiple paid media sources and compare your results across channels.

Data sources used:

Looker Studio

Paid channel mix for Google BigQuery template

Get an overview of your key paid marketing channels' performance with data stored in Google BigQuery.

Data sources used:

Microsoft Excel

Paid channel mix reporting template

Analyze how your paid campaigns are performing across Google Ads, Microsoft Advertising, Facebook Ads, and Twitter Ads.

Data sources used:

Google Sheets

Paid channel mix reporting template

See how your paid campaigns are performing across Google Ads, Bing Ads, Facebook Ads, and Twitter Ads.

Data sources used:

Google Sheets

Paid social performance dashboard template by Gauge

Find out whether there's room for improvement by comparing your current CPM to the optimal CPM.

Data sources used:

Looker Studio

Pinterest Ads reporting template

Easily keep track of your Pinterest Ads key metrics, including clicks, conversions, and costs.

Data sources used:

Looker Studio

Pinterest Organic reporting template

Understand how your Pinterest account is performing and get an overview of your top content.

Data sources used:

Looker Studio

Pinterest public data reporting template

Keep track of pin count, follower count, and repin count of Pinterest creator and business accounts.

Data sources used:

Google Sheets

Post-click analysis template

Determine whether your ad spend produces a positive ROI and see how your paid ads are performing compared to other channels.

Data sources used:

Looker Studio

Quora Ads dashboard template

Quickly see how your Quora Ads are performing and get an overview of your top campaigns.

Data sources used:

Looker Studio

Reddit public data reporting template

Report on post, comment and upvotes data from Reddit

Data sources used:

Google Sheets

SEM & SEO data comparison template

Monitor the traffic distribution between paid and organic channels with this handy template by OIKIO.

Data sources used:

Google Sheets

SEO content audit template

Automate your content audit process by pulling traffic data from Google Analytics and exporting link data from Ahrefs.

Data sources used:

Looker Studio

Searchmetrics Historic Organic Rankings report

Get an overview of your Searchmetrics key metrics, including CPC, keyword position, and keyword volume.

Data sources used:

Looker Studio

Semrush SEO performance report

Use this template to monitor your SEO performance, including keyword positions, search volume, and top pages.

Data sources used:

Looker Studio

Semrush competitor analysis dashboard

Use this template to monitor SEO performance of your competitors.

Data sources used:

Looker Studio

Shopify overview performance

See how your Shopify store is performing and which products drive most sales with this template

Data sources used:

Looker Studio

Snapchat overview performance dashboard

Get a quick overview of your key Snapchat Ads metrics, including impressions, swipes, and purchases.

Data sources used:

Looker Studio

Social media follower count dashboard

Keep track of your follower count in social media. See which channels are gaining new followers and which ones are losing followers.

Data sources used:

Looker Studio

Spotify Ads overview performance dashboard

Easily keep track of your Spotify Ads campaigns.

Data sources used:

Looker Studio

StackAdapt report

Keep track of your StackAdapt campaign performance with this detailed dashboard.

Data sources used:

Google Sheets

Standard Linkedin Ads metrics template by Supermetrics & LinkedIn

Get an overview of your campaign performance and track your spending without ever leaving your spreadsheet. This Google Sheet LinkedIn Ads template is built in collaboration with LinkedIn.

Data sources used:

Looker Studio

Taboola campaign performance reporting template

Monitor your KPI's and Native Ads campaign performance.

Data sources used:

Google Sheets

TikTok Ads Campaign Performance dashboard

Measure the success of your TikTok Ads campaigns easily with this versatile Google Sheets template. Track the basic metrics such as video views, cost, and clicks, or edit the query and modify the template as much as you like.

Data sources used:

Looker Studio

TikTok Ads reporting template for Looker Studio

Deep dive into your campaign performance using the TikTok Ads reporting template for Looker Studio.

Data sources used:

Looker Studio

TikTok Organic overview dashboard

Get a quick overview of your organic TikTok metrics, including profile followers, video views, likes, and more.

Data sources used:

Looker Studio

Tripadvisor reviews report

Use this template to quickly keep track of your Tripadvisor reviews, including reviews and the average rating.

Data sources used:

Looker Studio

Tumblr public data reporting template

Keep track of your blog's performance on Tumblr by monitoring your likes and posts.

Data sources used:

Looker Studio

Vimeo video metrics reporting template

Report on top videos, comment and engagement data from Vimeo

Data sources used:

Google Sheets

Website cohort analysis template

Analyze your revenue by cohort, retention by segment, and historical trends in retention.

Data sources used:

Google Sheets

Website performance by US state reporting template

Quickly see which states drive most of your traffic and conversions with this convenient template.

Data sources used:

Google Sheets

Website performance by country reporting template

Keep track of which countries drive the most of your website traffic, conversions, and more.

Data sources used:

Google Sheets

Website traffic by device & source reporting template

Get a quick overview of your website traffic broken down by source, device, keywords, and more.

Data sources used:

Google Sheets

Website traffic dashboard template

Keep track of your key website metrics, including segments, top traffic sources, and traffic breakdown by medium & month.

Data sources used:

Google Sheets

Website traffic heatmap template

Get an hourly breakdown of your most important website metrics with our dynamic heatmap template.

Data sources used:

Google Sheets

Website traffic source bubble chart template

For a visual representation of your website's key traffic sources, check out this bubble chart template.

Data sources used:

Google Sheets

X Ads (Twitter) Campaign Performance dashboard

Measure the success of your X Ads (Twitter) campaigns easily with this versatile Google Sheets template. Track the basic metrics such as conversions, cost, and clicks, or edit the query and modify the template as much as you like.

Data sources used:

Looker Studio

X Ads (Twitter) dashboard template

Understand how your X Ads (Twitter) account is performing and get an overview of your top campaigns.

Data sources used:

Looker Studio

X Organic (Twitter) Tweet Engagement

Report the organic tweet engagement from your X (Twitter) account and see how the organic engagement is developing.

Data sources used:

Looker Studio

Yahoo Native Ads campaign performance reporting template

Get a complete overview of your Yahoo Native Ads campaign performance.

Data sources used:

Looker Studio

Yandex.Metrica reporting template

Get an overview on your Yandex.Metrica numbers, including sessions, users, and average time on site.

Data sources used:

Google Sheets

Year-on-year website performance reporting template

Find out how your website is performing in terms of traffic and conversions compared to last year.

Data sources used:

Looker Studio

Yelp Reviews report dashboard

Get a quick overview of all your Yelp reviews, including date, reviews, and ratings.

Data sources used:

Looker Studio

YouTube channel overview report template for Looker Studio

Keep track of your paid and organic YouTube performance with this reporting template.

Data sources used: