Yahoo DSP Updates

Updates on the Yahoo DSP data source, including new metrics, dimensions, and other features.

January 2025

2025-01-14

New dimensions added:

• Domain
• Package name
• Package ID

October 2024

2024-10-29

New metric added:

• Unique households

New dimensions added:

• Target segment group A name
• Target segment group A ID
• Target segment group B name
• Target segment group B ID

2024-10-24

New fields added:

• Line schedule name
• Line daily budget schedule
• Line current schedule total budget

January 2022

2022-01-04

New dimensions added:

• Pixel name
• Pixel ID

December 2021

2021-12-21

Time zone behavior was modified to use the ad account's own time zone, instead of a hardcoded value of America/New_York.

2021-12-17

New dimensions added:

• Campaign start date
• Campaign end date
• Campaign total budget

2021-12-16

Support for multiple seats added.

November 2021

2021-11-18

New dimensions added:

• Country
• Region
• City
• Postal code
• Device category name
• Device category ID
• Browser type name
• Browser type ID
• Desktop OS name
• Desktop OS ID
• Age
• Gender

September 2021

2021-09-20

Data source name has been adjusted from Verizon Media DSP to Yahoo DSP as to align with Yahoo’s recent branding change.

2021-09-08

New metrics added:

• Video views 25%
• Video views 50%
• Video views 75%
• Video view rate 25%
• Video view rate 50%
• Video view rate 75%

August 2021

2021-08-04 -

Authentication system has been updated to use client ID and client secret instead of Yahoo login.

April 2021

2021-04-20 -
New metric was added:

• Measurable impressions