| ad_name | |
| ad_id | | The unique identifier of the ad | | Display Name | Ad ID | | Type | dimension | | Data Type | string.text.value |
|
| advertiser | | The name of the advertiser | | Display Name | Advertiser | | Type | dimension | | Data Type | string.text.value |
|
| advertiser_currency | | The currency used by the advertiser | | Display Name | Advertiser currency | | Type | dimension | | Data Type | string.currency.code |
|
| advertiser_id | | The unique identifier of the advertiser | | Display Name | Advertiser ID | | Type | dimension | | Data Type | string.text.value |
|
| campaign_name | |
| campaign_id | | The unique identifier of the campaign | | Display Name | Campaign ID | | Type | dimension | | Data Type | string.text.value |
|
| click_conversions | | The amount of times a user clicks on an ad impression, and eventually converts on the advertiser’s site who served the ad | | Display Name | Click-through conversions | | Type | metric | | Data Type | int.number.value |
|
| clicks | | The amount of times an ad has been clicked | | Display Name | Clicks | | Type | metric | | Data Type | int.number.value |
|
| conversion_value | |
| conversions | | The total amount of conversions | | Display Name | Conversions | | Type | metric | | Data Type | int.number.value |
|
| cost | |
| creative_name | |
| creative_id | | The unique identifier of the creative | | Display Name | Creative ID | | Type | dimension | | Data Type | string.text.value |
|
| cross_device_conversions | | The amount of cross-device conversions | | Display Name | Cross-device conversions | | Type | metric | | Data Type | int.number.value |
|
| data_source_name | | The name of the source for this data, as listed on supermetrics.com/docs | | Display Name | Data source | | Type | dimension | | Data Type | string.text.value |
|
| date | |
| estimated_billable_amount | | The costs and fees associated with lines or campaigns | | Display Name | Estimated billable amount | | Type | metric | | Data Type | float.currency.value |
|
| impressions | | The total amount of times an ad has been displayed | | Display Name | Impressions | | Type | metric | | Data Type | int.number.value |
|
| layout_name | | The name of the layout expressed in terms of its dimensions | | Display Name | Layout | | Type | dimension | | Data Type | string.text.value |
|
| line_name | |
| line_id | | The unique identifier of the line | | Display Name | Line ID | | Type | dimension | | Data Type | string.text.value |
|
| measurable_impressions | | Tracks the number of impressions measured for viewability. Note that not all impressions may be measured because of technical limitations or publisher page design | | Display Name | Measurable impressions | | Type | metric | | Data Type | int.number.value |
|
| media_type | | The media type of the creative | | Display Name | Media type | | Type | dimension | | Data Type | string.text.value |
|
| moat_measurable_impressions | | Moat measurable impressions for display metrics | | Display Name | Moat measurable impressions | | Type | metric | | Data Type | int.number.value |
|
| moat_viewable_impressions | | Moat viewable impressions | | Display Name | Moat viewable impressions | | Type | metric | | Data Type | int.number.value |
|
| non_viewable_impressions | | The number of impressions that were not viewable | | Display Name | Non-viewable impressions | | Type | metric | | Data Type | int.number.value |
|
| order_management_fee | |
| profit | |
| publisher_earnings | |
| seat_data_fee | |
| seat_management_fee | |
| seat_tech_fee | |
| third_party_data_fees | |
| video_completions | | Video views that resulted in 100% completion | | Display Name | Completed views | | Type | metric | | Data Type | int.number.value |
|
| video_completions_25 | | Number of video starts that resulted in at least a 25% completed video | | Display Name | Video views 25% | | Type | metric | | Data Type | int.number.value |
|
| video_completions_50 | | Number of video starts that resulted in at least a 50% completed video | | Display Name | Video views 50% | | Type | metric | | Data Type | int.number.value |
|
| video_completions_75 | | Number of video starts that resulted in at least a 75% completed video | | Display Name | Video views 75% | | Type | metric | | Data Type | int.number.value |
|
| video_views | | The amount of times a video was started | | Display Name | Video view starts | | Type | metric | | Data Type | int.number.value |
|
| view_conversions | | The amount of times a user views an ad impression | | Display Name | View-through conversions | | Type | metric | | Data Type | int.number.value |
|
| viewable_impressions | | The total amount of times an ad has been displayed while in view | | Display Name | Viewable impressions | | Type | metric | | Data Type | int.number.value |
|
| yahoo_data_fees | |
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