Supermetrics brings all your Criteo data into Google Sheets, Looker Studio, Excel, BigQuery, Snowflake, Redshift, Azure

Criteo Updates

Updates on the Criteo data source, including new metrics, dimensions, and other features.

Nov. 2021

2021-11-09:

The data source has been updated to Criteo API v2021-10.

March 2021

2021-03-09:

The data source has been updated to the new Criteo API v2021-01. This update has caused the following updates/changes.

These fields have been renamed:

  • Cost per order = CPO (cost per order)
  • Effective cost = COS (cost of sale)

These fields have been replaced with new fields, the original ones will return a blank now if used:

Deprecated Field Use instead...
Budget type Budget strategy
Post-view conversion rate Conversion rate, with appropriate conversion window setting
Cost per post-view order CPO (cost per order), with appropriate conversion window setting
Cost per order post-click + post-view CPO (cost per order), with appropriate conversion window setting
Post-click sales Sales, with appropriate conversion window setting
Post-view sales Sales, with appropriate conversion window setting
Post-view sales (sales_pc_pv version) Sales, with appropriate conversion window setting
All post-click sales Sales, with appropriate conversion window setting
Effective cost of post-view sales COS (cost of sale), with appropriate conversion window setting
Effective cost of post-click + post-view sales COS (cost of sale), with appropriate conversion window setting
Post-click revenue generated Revenue, with appropriate conversion window setting
Post-view revenue generated Revenue, with appropriate conversion window setting
Revenue generated post-click + post-view Revenue, with appropriate conversion window setting
Campaign Ad set name
Campaign ID Ad set ID
Campaign status Ad set status
Campaign bid type Ad set bid type
Bid value Ad set bid value

These fields have been deprecated and have no replacements and will return blank now if used:

  • Budget
  • Budget ID
  • Budget remaining updated
  • Total budget
  • Maximum impressions
  • Same device post-click sales
  • Non-deduplicated post-click sales
  • Non-deduplicated post-view sales
  • Non-deduplicated post-click revenue generated
  • Non-deduplicated post-view revenue generated
  • Effective cost per click (eCPC)
  • Category product amount
  • Category average price

New fields:

  • Advertiser name
  • Advertiser ID
  • Devices
  • OS
  • Budget renewal
  • Budget delivery smoothing
  • Budget delivery week
  • Targeted environments
  • Targeted devices
  • Targeted operating systems
  • Targeted countries
  • Targeted subdivisions
  • Targeted zip codes
  • Frequency
  • Viewed displays
  • Unviewed displays
  • Untracked displays
  • Qualified visits
  • Visits
  • Cost per visit
  • Bounce rate
  • Potential displays
  • Post-install sales
  • App installs
  • Post-install conversion rate
  • Post-install cost of sale
  • Post-install order value
  • Cost per install
  • Install rate
  • Post-install cost per order
  • Post-install ROAS
  • Store ROAS
  • Store sales
  • Store revenue

New advanced setting for conversion window has been added.

Aug. 2020

2020-08-27 -

Support added for 'Audience' report, which added these new fields:

  • Audience ID
  • Audience name
  • Audience description
  • Audience creation date
  • Audience update date
  • Audience lines
  • Audience email lines
  • Audience email matches

Feb. 2019

2019-02-27:

The Criteo connector had been updated to use the REST API instead of the deprecated SOAP API. There may be differences in field availability and naming as it's a different API. 

The updated field list can be found under https://supermetrics.com/api/getFields?ds=CRI, and the known changes are listed below.

Deprecated Dimensions:

  • Selected category

Deprecated Metrics:

  • Impression win
  • Campaign remaining days

New Dimensions:

  • Campaign type
  • Budget type

New Metrics:

  • Post-click sales
  • Post-view sales
  • Non-deduplicated post-click sales
  • Non-deduplicated post-view sales
  • All post-click sales
  • Same device post-click sales
  • Post-click revenue generated
  • Post-view revenue generated
  • Revenue generated post-click + post-view
  • Non-deduplicated post-click revenue generated
  • Non-deduplicated post-view revenue generated
  • Cost per post-view order
  • Cost per order post-click + post-view
  • Exposed users
  • Audience
  • Reach
  • Average cart
  • Effective cost per click
  • Effective cost of post-view sales
  • Effective cost of post-click + post-view sales
  • Return on advertising spending
  • Advertiser value
  • Cost of advertiser value

Some field names have been changed to use the current names in Criteo. If a field is missing that is not listed above, check if it has a new name.