Field list for Criteo

10 metrics and 25 dimensions available

CategoryFieldCodeTypeDescription
TIMEYearyeardimYear, e.g. 2017
Year of week (Sun-Sat)yearOfWeekdimYear of week for US weeks, e.g. 2017
Year of week (Mon-Sun)yearOfWeekIsodimYear of week for ISO weeks, e.g. 2017
Year & monthyearMonthdimYear and month, e.g. 2017|06
MonthmonthdimMonth, e.g. 6
Year & week (Sun-Sat)yearWeekdimYear and week for US weeks, e.g. 2017|08
Year & week (Mon-Sun)yearWeekIsodimYear and week for ISO weeks, e.g. 2017|08
Week (Sun-Sat)weekdimUS week number, e.g. 51
Week (Mon-Sun)weekIsodimISO week number, e.g. 51
Day of monthdayOfMonthdimDay of month, e.g. 2
Day of week (Sun-Sat)dayOfWeekNamedimDay of week name for US weeks, e.g. 0 Sunday
Day of week (Mon-Sun)dayOfWeekNameIsodimDay of week name for ISO weeks, e.g. 1 Sunday
DatedatedimDate, e.g. 2017-01-31
CAMPAIGNCampaigncampaign_namedimName of the campaign.
Campaign IDcampaign_iddimID of the campaign.
Campaign statuscampaign_statusdimStatus of the campaign.
Campaign bid typecampaign_bid_strategydimType of the bid.
Currencyaccount_currencydimCampaign bid currency code.
BUDGETBudgetbudget_namedimName of the budget the campaign is using.
Budget IDbudget_iddimID of the budget the campaign is using.
Budget typebudget_typedimType of budget, e.g. Daily, Monthly, Capped.
Budget remaining updatedbudget_remaining_updateddimTime at which remainingBudget was computed.
CATEGORYCategorycategory_namedimName of the category from catalog feed.
Category IDcategory_iddimID of the category.
DEPRECATEDCampaign remaining days (deprecated)campaign_remaining_daysdimNumber of days this campaign can run with the existing budget. This value is estimated on the current spending trend. Please note that this field will be removed on 2019-02-27.
CAMPAIGNBid valuecampaign_bid_cpcmetValue of the cost per click.
PERFORMANCEImpressionsimpressionsmetNumber of times the Ad is displayed to a user on publishers' websites.
ClicksclicksmetNumber of times that your Criteo ads have been clicked.
CTRctrmetNumber of times the Ads are clicked, divided by number of displays.
Conversion rateconversion_ratemetNumber of sales generated by users who clicked on your campaign's ad, divided by the campaign's number of clicks.
Post-view conversion rateconv_rate_post_viewmetNumber of post-view sales generated by users who viewed on the Ad divided by impressions
Cost per ordercost_per_ordermetAmount of money (cost) spent to generate post-click sales.
Cost per post-view ordercost_per_order_pvmetAmount of money (cost) spent to generate post-view sales.
Cost per order post-click + post-viewcost_per_order_pc_pvmetCost per order post-click + post-view is the amount of money (cost) spent to generate post-click and post-view sales.
CostcostmetTotal cost of the campaigns.
Post-click salessales_pcmetNumber of purchases made on the website by users who clicked an Ad. Sales are tracked within 30 days after a user clicked the Ad.
Same device post-click salessame_sales_pcmetThe total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Non-deduplicated post-click salessales_pc_ndmetPost-click sales that are non-deduplicated
Post-view salessales_pvmetAll sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign.
Non-deduplicated post-view salessales_pv_ndmetAll non-deduplicated post-view sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign.
Post-view salessales_pc_pvmetThe total amount of sales generated both post-click and post-view.
All post-click salessalesmetThe total number of purchases completed via the same device your Criteo ads were clicked, or a different one.
Effective costcost_of_salemetThe ratio between the total cost of the campaign & the sales amount that the campaign generated.
Effective cost of post-view salese_cos_pvmetThe ratio between the total cost of the campaign & the post-view sales amount that the campaign generated.
Effective cost of post-click + post-view salese_cos_pc_pvmetThe ratio between the total cost of the campaign and the post-click and post-view sales amount that the campaign generated.
Post-click revenue generatedrevenue_generated_pcmetTotal revenue of your campaigns generated from post-click sales
Post-view revenue generatedrevenue_generated_pvmetTotal revenue of your campaigns generated from post-view sales
Revenue generated post-click + post-viewrevenue_generated_pc_pvmetPost-click + post-view revenue is the total revenue of your campaigns generated from post-click and post-view sales.
Non-deduplicated post-click revenue generatedrevenue_generated_pc_ndmetTotal revenue of your campaigns generated from post-click sales non-deduplicated
Non-deduplicated post-view revenue generatedrevenue_generated_pv_ndmetTotal revenue of your campaigns generated from post-view sales non-deduplicated
Exposed usersexposed_usersmetNumber of distinct cookies that have seen at least one Criteo display
AudienceaudiencemetNumber of distinct cookies to which Criteo had the opportunity to make a display
ReachreachmetShare of the audience exposed to at least one Criteo display ad
Overall competition winoverall_competition_winmetPercentage of impressions/ad placements won, out of all impressions/ad placements that were bid on.
Effective cost per mille (eCPM)ecpmmetEffective cost per mille is the cost of your campaign for 1,000 impressions.
Effective cost per click (eCPC)ecpcmetThe price you pay each time a user clicks your Criteo ad.
Revenue CPCrevcpcmetThe amount of revenue for each individual click on Ads.
Average cartaverage_cartmetAverage revenue generated by a campaign's sales.
Return on advertising spending (ROAS)return_on_spendmetThe ratio between the sales amount the campaign generated and the total cost of the campaign (ROAS = 1/COS).
Advertiser valueadvertiser_valuemetThe total value generated by the campaign.
Cost of advertiser valuecost_of_advertiser_valuemetThe ratio between the total cost of the campaign and the Advertiser Value of the campaign.
BUDGET METRICSTotal budgetbudget_totalmetTotal amount added to this budget.
Budget remainingbudget_remainingmetAmount available.
CATEGORY METRICSCategory product amountcategory_productsmetNumber of products tagged with this category.
Category average pricecategory_avg_pricemetAverage price of the products of this category.
DEPRECATEDImpression win (deprecated)impression_winmetDeprecated field. Please note that this field will be removed on 2019-02-27.