Supermetrics brings all your Snapchat Marketing data into Google Sheets, Looker Studio, Excel, BigQuery, Snowflake, Redshift, Azure

Snapchat Marketing Updates

Updates on the Snapchat Marketing data source, including new metrics, dimensions, and other features.

October 2022

2022-10-25:

New dimension added:

  • Campaign objective

June 2022

2022-06-03:

New dimension added:

  • Creative deep link URL

November 2021

2021-11-09:

The data type for following fields have been changed from integer to float:

  • Cost per long form video view
  • Purchases Value View

July 2021

2021-07-02 -

New dimension added:

  • Creative web view URL

June 2021

2021-06-17 -

Added metrics to support the SKAdNetwork-specific conversions:

  • Achievement unlocked (SKAN)
  • Achievement unlocked swipe up (SKAN)
  • Achievement unlocked views (SKAN)
  • Ad clicks (SKAN)
  • Ad clicks swipe up (SKAN)
  • Ad clicks views (SKAN)
  • Ad views (SKAN)
  • Ad views swipe up (SKAN)
  • Ad views views (SKAN)
  • Add billing (SKAN)
  • Add billing swipe up (SKAN)
  • Add billing views (SKAN)
  • Add to cart (SKAN)
  • Add to cart swipe up (SKAN)
  • Add to cart views (SKAN)
  • Adds to wishlist (SKAN)
  • Adds to wishlist swipe up (SKAN)
  • Adds to wishlist views (SKAN)
  • App installs (SKAN)
  • App installs swipe up (SKAN)
  • App installs views (SKAN)
  • App opens (SKAN)
  • App opens swipe up (SKAN)
  • App opens views (SKAN)
  • Completed tutorials (SKAN)
  • Completed tutorials swipe up (SKAN)
  • Completed tutorials views (SKAN)
  • Content views (SKAN)
  • Content views swipe up (SKAN)
  • Content views views (SKAN)
  • Credits spent (SKAN)
  • Credits spent swipe up (SKAN)
  • Credits spent views (SKAN)
  • Custom event 1 (SKAN)
  • Custom event 1 swipe up (SKAN)
  • Custom event 1 views (SKAN)
  • Custom event 2 (SKAN)
  • Custom event 2 swipe up (SKAN)
  • Custom event 2 views (SKAN)
  • Custom event 3 (SKAN)
  • Custom event 3 swipe up (SKAN)
  • Custom event 3 views (SKAN)
  • Custom event 4 (SKAN)
  • Custom event 4 swipe up (SKAN)
  • Custom event 4 views (SKAN)
  • Custom event 5 (SKAN)
  • Custom event 5 swipe up (SKAN)
  • Custom event 5 views (SKAN)
  • Invites sent (SKAN)
  • Invites sent swipe up (SKAN)
  • Invites sent views (SKAN)
  • Level complete (SKAN)
  • Level complete swipe up (SKAN)
  • Level complete views (SKAN)
  • Lists viewed (SKAN)
  • Lists viewed swipe up (SKAN)
  • Lists viewed views (SKAN)
  • Logins (SKAN)
  • Logins swipe up (SKAN)
  • Logins views (SKAN)
  • Page views (SKAN)
  • Page views swipe up (SKAN)
  • Page views views (SKAN)
  • Purchases (SKAN)
  • Purchases swipe up (SKAN)
  • Purchases views (SKAN)
  • Rates submitted (SKAN)
  • Rates submitted swipe up (SKAN)
  • Rates submitted views (SKAN)
  • Reservations (SKAN)
  • Reservations swipe up (SKAN)
  • Reservations views (SKAN)
  • Save (SKAN)
  • Save swipe up (SKAN)
  • Save views (SKAN)
  • Searches (SKAN)
  • Searches swipe up (SKAN)
  • Searches views (SKAN)
  • Shares (SKAN)
  • Shares swipe up (SKAN)
  • Shares views (SKAN)
  • Sign ups (SKAN)
  • Sign ups swipe up (SKAN)
  • Sign ups views (SKAN)
  • Started checkouts (SKAN)
  • Started checkouts swipe up (SKAN)
  • Started checkouts views (SKAN)
  • Subscribes (SKAN)
  • Subscribes swipe up (SKAN)
  • Subscribes views (SKAN)
  • Trial starts (SKAN)
  • Trial starts swipe up (SKAN)
  • Trial starts views (SKAN)
  • Unknown event (SKAN)
  • Unknown event swipe up (SKAN)
  • Unknown event views (SKAN)

June 2020

2020-06-17 -

These fields have been marked as deprecated and will no longer return data on June 20th, 2020:

  • Model
  • Category name
  • Category ID

This field has been added as a replacement for the above:

  • Lifestyle category

March 2020

2020-03-31 -

New field added for "Review status".

New advanced setting added to allow users to enable seeing rejected ads in the results.

Feb. 2020

2020-02-18:

The metric "Spend" has been renamed to "Cost". 

The following currency conversion metrics have been added:

  • Cost (EUR)
  • Cost (USD)
  • Cost (GBP)

The following dimension has been added:

  • Campaign lifetime spend cap

The following conversion metrics have been added:

  • Purchases swipe up
  • Purchases view
  • Save swipe up
  • Save view
  • Started checkouts swipe up
  • Started checkouts view
  • Add to cart swipe up
  • Add to cart view
  • Content views swipe up
  • Content views view
  • Add billing swipe up
  • Add billing view
  • Sign ups swipe up
  • Sign ups view
  • Searches swipe up
  • Searches view
  • Level complete swipe up
  • Level complete view
  • App opens swipe up
  • App opens view
  • Page views swipe up
  • Page views view
  • Purchases value swipe up
  • Purchases value view
  • Achievement unlocked

In addition, there is an optional setting to control what attribution window is used for the query.