Snapchat Marketing Updates

Updates on the Snapchat Marketing data source, including new metrics, dimensions, and other features.

October 2023

2023-10-24

New metrics added:

• Leads
• Cost per lead

October 2022

2022-10-25:

New dimension added:

• Campaign objective

June 2022

2022-06-03:

New dimension added:

• Creative deep link URL

November 2021

2021-11-09:

The data type for following fields have been changed from integer to float:

• Cost per long form video view
• Purchases Value View

July 2021

2021-07-02 -

New dimension added:

• Creative web view URL

June 2021

2021-06-17 -

Added metrics to support the SKAdNetwork-specific conversions:

• Achievement unlocked (SKAN)
• Achievement unlocked swipe up (SKAN)
• Achievement unlocked views (SKAN)
• Ad clicks (SKAN)
• Ad clicks swipe up (SKAN)
• Ad clicks views (SKAN)
• Ad views (SKAN)
• Ad views swipe up (SKAN)
• Ad views views (SKAN)
• Add billing (SKAN)
• Add billing swipe up (SKAN)
• Add billing views (SKAN)
• Add to cart (SKAN)
• Add to cart swipe up (SKAN)
• Add to cart views (SKAN)
• Adds to wishlist (SKAN)
• Adds to wishlist swipe up (SKAN)
• Adds to wishlist views (SKAN)
• App installs (SKAN)
• App installs swipe up (SKAN)
• App installs views (SKAN)
• App opens (SKAN)
• App opens swipe up (SKAN)
• App opens views (SKAN)
• Completed tutorials (SKAN)
• Completed tutorials swipe up (SKAN)
• Completed tutorials views (SKAN)
• Content views (SKAN)
• Content views swipe up (SKAN)
• Content views views (SKAN)
• Credits spent (SKAN)
• Credits spent swipe up (SKAN)
• Credits spent views (SKAN)
• Custom event 1 (SKAN)
• Custom event 1 swipe up (SKAN)
• Custom event 1 views (SKAN)
• Custom event 2 (SKAN)
• Custom event 2 swipe up (SKAN)
• Custom event 2 views (SKAN)
• Custom event 3 (SKAN)
• Custom event 3 swipe up (SKAN)
• Custom event 3 views (SKAN)
• Custom event 4 (SKAN)
• Custom event 4 swipe up (SKAN)
• Custom event 4 views (SKAN)
• Custom event 5 (SKAN)
• Custom event 5 swipe up (SKAN)
• Custom event 5 views (SKAN)
• Invites sent (SKAN)
• Invites sent swipe up (SKAN)
• Invites sent views (SKAN)
• Level complete (SKAN)
• Level complete swipe up (SKAN)
• Level complete views (SKAN)
• Lists viewed (SKAN)
• Lists viewed swipe up (SKAN)
• Lists viewed views (SKAN)
• Logins (SKAN)
• Logins swipe up (SKAN)
• Logins views (SKAN)
• Page views (SKAN)
• Page views swipe up (SKAN)
• Page views views (SKAN)
• Purchases (SKAN)
• Purchases swipe up (SKAN)
• Purchases views (SKAN)
• Rates submitted (SKAN)
• Rates submitted swipe up (SKAN)
• Rates submitted views (SKAN)
• Reservations (SKAN)
• Reservations swipe up (SKAN)
• Reservations views (SKAN)
• Save (SKAN)
• Save swipe up (SKAN)
• Save views (SKAN)
• Searches (SKAN)
• Searches swipe up (SKAN)
• Searches views (SKAN)
• Shares (SKAN)
• Shares swipe up (SKAN)
• Shares views (SKAN)
• Sign ups (SKAN)
• Sign ups swipe up (SKAN)
• Sign ups views (SKAN)
• Started checkouts (SKAN)
• Started checkouts swipe up (SKAN)
• Started checkouts views (SKAN)
• Subscribes (SKAN)
• Subscribes swipe up (SKAN)
• Subscribes views (SKAN)
• Trial starts (SKAN)
• Trial starts swipe up (SKAN)
• Trial starts views (SKAN)
• Unknown event (SKAN)
• Unknown event swipe up (SKAN)
• Unknown event views (SKAN)

June 2020

2020-06-17 -

These fields have been marked as deprecated and will no longer return data on June 20th, 2020:

• Model
• Category name
• Category ID

This field has been added as a replacement for the above:

• Lifestyle category

March 2020

2020-03-31 -

New field added for "Review status".

New advanced setting added to allow users to enable seeing rejected ads in the results.

Feb. 2020

2020-02-18:

The metric "Spend" has been renamed to "Cost". 

The following currency conversion metrics have been added:

• Cost (EUR)
• Cost (USD)
• Cost (GBP)

The following dimension has been added:

• Campaign lifetime spend cap

The following conversion metrics have been added:

• Purchases swipe up
• Purchases view
• Save swipe up
• Save view
• Started checkouts swipe up
• Started checkouts view
• Add to cart swipe up
• Add to cart view
• Content views swipe up
• Content views view
• Add billing swipe up
• Add billing view
• Sign ups swipe up
• Sign ups view
• Searches swipe up
• Searches view
• Level complete swipe up
• Level complete view
• App opens swipe up
• App opens view
• Page views swipe up
• Page views view
• Purchases value swipe up
• Purchases value view
• Achievement unlocked

In addition, there is an optional setting to control what attribution window is used for the query.