Supermetrics brings all your Microsoft Advertising data into Google Sheets, Looker Studio, Excel, BigQuery, Snowflake, Redshift, Azure

Microsoft Advertising Updates

Updates on the Microsoft Advertising data source, including new metrics, dimensions, and other features.

February 2022

2022-02-03

Authentication has been updated to include a new permission required to access Microsoft Advertising. This change also makes Multi-factor Authentication a requirement to log in.

January 2022

2022-01-27

The following field has been marked as deprecated and will no longer return data as of Jan. 27th: * Impression shares

June 2021

2021-06-03 -

New metric added:

  • Exact match impression share (%)

Jan. 2021

2021-01-14 -

New metrics added:

  • All revenue
  • All conversions
  • All conversion rate
  • Cost per all conversions
  • Revenue per all conversions

New dimension added:

  • Final URL suffix

March 2020

2020-03-10 -

The following field was marked as deprecated, please remove it from your reporting:

  • Average Position

The following fields were added:

  • Top impressions
  • Top impression rate
  • Absolute top impressions
  • Absolute top impression rate

2020-03-17 -

The following fields were added:

  • Absolute top impression share lost to budget
  • Top impression share lost to budget
  • Top impression share lost to rank
  • Absolute top impression share lost to rank
  • Top impression share
  • Absolute top impression share

June 2019

2019-06-25:

Supermetrics connectors have been updated to now use the Microsoft Advertising API v13.

The following fields have been added due to the upgrade:

  • Impressions lost to rank (aggregated)
  • Impressions lost to rank % (aggregated)

The following fields have been deprecated as they are no longer available in this API version:

  • Impressions lost to rank
  • Impressions lost to expected CTR (%)
  • Impressions lost to bid
  • Impressions lost to rank (%)
  • Impressions lost to ad relevance
  • Impressions lost to bid (%)
  • Impressions lost to ad relevance (%)
  • Impression lost to expected CTR
  • Manual calls
  • Click calls
  • Average cost per phone call (%)

May 2019

2019-05-09:

Due to Microsoft rebranding, "Bing Ads" is now "Microsoft Advertising". The connector and its associated documentation has been updated to reflect this name change.

Dec. 2018

2018-12-17 - New fields added:

  • Ad title part 3
  • Ad description 2

May 2018

2018-05-02:

  • Connectors have been updated to now use the Bing Ads API v12.
  • Support added for additional account access.

March 2018

 2018-03-01 - New metric has been added:

  • Conversions per impression rate