Instagram Insights Updates

Updates on the Instagram Insights data source, including new metrics, dimensions, and other features.

October 2024

2024-10-01

The following fields have been added:

• Media comment date
• Media comment time
• Media comment text

September 2024

2024-09-13

The following metrics have been added:

• Reel initial plays
• Reel replays

February 2024

2024-02-14

The following metrics have been added:

• Follows
• Profile activity total
• Profile activity: bio link clicks
• Profile activity: email clicks
• Profile activity: get directions clicks
• Profile activity: phone call clicks
• Profile activity: other clicks
• Profile activity: text message clicks
• Profile replies
• Profile visits
• Reels average minutes watched
• Reels minutes viewed
• Shares

December 2023

2023-12-11

Updated data source to Graph API v18.

The following field has been deprecated:

• Locale

November 2022

2022-11-09

Supermetrics has updated to Facebook Graph API v15.

July 2022

2022-07-18

Updated data source to Facebook Graph API v14.0.

This dimension has been deprecated:

• media_video_title

2022-07-01

The Instagram Insights connector now supports data for reels. Learn more in our support site.

These fields have been added:

• Reel plays

• Reel shares

• Total reel interactions

January 2022

2022-01-11

The data source has been updated to Graph API v12.0.

August 2021

2021-08-10

The data source has been updated to Graph API v11.0.

April 2021

2021-04-29 -

Added new fields to support IGTV media objects:

• Media product type
• IGTV video title

March 2021

2021-03-17:

Data source has been updated to Graph API v10.0.

Oct. 2020

2020-10-15:

Connectors have been updated to use Instagram Graph API v8.0

July 2019

2019-07-09:

Connectors have been updated to use Instagram Graph API v3.3

May 2019

2019-05-23:

The connector will now show the Instagram Business Account name for profiles/accounts instead of the Facebook Page names. If you do not see the changes, you may need to refresh your account list using the steps here: Not All Accounts/Segments/Custom Fields/Labels Are Showing in the Product

Feb. 2019

2019-02-25:

"Media created" field format changed to Y-m-d H:i:00.