Supermetrics brings all your Instagram Insights data into Google Sheets, Looker Studio, Excel, BigQuery, Snowflake, Redshift, Azure

Instagram Insights Updates

Updates on the Instagram Insights data source, including new metrics, dimensions, and other features.

February 2024

2024-02-14

The following metrics have been added:

  • Follows
  • Profile activity total
  • Profile activity: bio link clicks
  • Profile activity: email clicks
  • Profile activity: get directions clicks
  • Profile activity: phone call clicks
  • Profile activity: other clicks
  • Profile activity: text message clicks
  • Profile replies
  • Profile visits
  • Reels average minutes watched
  • Reels minutes viewed
  • Shares

December 2023

2023-12-11

Updated data source to Graph API v18.

The following field has been deprecated:

  • Locale

November 2022

2022-11-09

Supermetrics has updated to Facebook Graph API v15.

July 2022

2022-07-18

Updated data source to Facebook Graph API v14.0.

This dimension has been deprecated:

  • media_video_title

2022-07-01

The Instagram Insights connector now supports data for reels. Learn more in our support site.

These fields have been added:

  • Reel plays

  • Reel shares

  • Total reel interactions

January 2022

2022-01-11

The data source has been updated to Graph API v12.0.

August 2021

2021-08-10

The data source has been updated to Graph API v11.0.

April 2021

2021-04-29 -

Added new fields to support IGTV media objects:

  • Media product type
  • IGTV video title

March 2021

2021-03-17:

Data source has been updated to Graph API v10.0.

Oct. 2020

2020-10-15:

Connectors have been updated to use Instagram Graph API v8.0

July 2019

2019-07-09:

Connectors have been updated to use Instagram Graph API v3.3

May 2019

2019-05-23:

The connector will now show the Instagram Business Account name for profiles/accounts instead of the Facebook Page names. If you do not see the changes, you may need to refresh your account list using the steps here: Not All Accounts/Segments/Custom Fields/Labels Are Showing in the Product

Feb. 2019

2019-02-25:

"Media created" field format changed to Y-m-d H:i:00.