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Google Display & Video 360 Updates

Updates on the Google Display & Video 360 data source, including new metrics, dimensions, and other features.

February 2024

2024-02-02

New field added:

  • Line item integration code

January 2024

2024-01-04

New metrics added:

  • Custom fee 1 (Advertiser)
  • Custom fee 2 (Advertiser)
  • Custom fee 3 (Advertiser)
  • Custom fee 4 (Advertiser)
  • Custom fee 5 (Advertiser)
  • Regulatory operating costs (Advertiser)
  • Regulatory operating costs (Partner)
  • Regulatory operating costs (USD)

New dimension added:

  • Advertiser integration code

November 2023

2023-11-14

New metric added:

  • Unique reach: average impression frequency

July 2023

2023-07-04

New dimensions added:

  • Budget segment budget
  • Budget segment end date
  • Budget segment name
  • Budget segment pacing percentage
  • Budget segment start date
  • Budget segment type
  • Line item pacing percentage

January 2023

2023-01-31

The following fields have been deprecated, please remove them from your reporting:

  • User list (targeted) - Please use “Attributed user list” instead
  • Video companion type
  • Regular channel ID
  • Brandsafe channel ID

August 2022

2022-08-09

New fields added:

  • Media type

  • Unique reach impression reach

  • Unique reach total reach

January 2022

2022-01-11

New dimensions have been added:

  • Data provider name
  • Carrier name
  • User list name (1st party)
  • User list name (3rd party)
  • Creative integration code
  • Category (TrueView)
  • Custom affinity (TrueView)
  • Detailed demographics name (TrueView)
  • Detailed demographics ID (TrueView)
  • DMA Name (TrueView)
  • Household income (TrueView)
  • Keyword (TrueView)
  • Placement name (TrueView)
  • Placement ID (TrueView)
  • Remarketing list name (TrueView)
  • Ad type name (TrueView)
  • Ad video name
  • Ad video ID

New metrics have been added:

  • Audio complete listens
  • % of completed impressions visible (ActiveView)
  • % of first quartile impressions visible (ActiveView)
  • % of midpoint impressions visible (ActiveView)
  • % of third quartile impressions visible (ActiveView)
  • YouTube: Revenue eCPE (Advertiser)
  • YouTube: Revenue eCPE (Partner)
  • YouTube: Revenue eCPE (USD)
  • YouTube: Cost per conversion (Advertiser)
  • YouTube: Cost per conversion (Partner)
  • YouTube: Cost per conversion (USD)
  • Conversions (TrueView)
  • View conversion rate (TrueView)
  • YouTube: Revenue eCPV (Advertiser)
  • YouTube: Revenue eCPV (Partner)
  • YouTube: Revenue eCPV (USD)
  • Earned playlist additions
  • Earned shares
  • Earned subscribers
  • Engagements
  • Engagement rate
  • Impression share
  • Lost impression share (budget)
  • Lost impression share (rank)
  • Total conversion value (Advertiser)
  • Total conversion value (Partner)
  • Total conversion value (USD)
  • Unique viewers

November 2021

2021-11-18

New dimensions added:

  • Placement name (managed)
  • Placement ID (managed)
  • Placement name (all YouTube channels)
  • Placement ID (all YouTube channels)

August 2021

2021-08-05 -

New dimension added:

  • App/URL

Aug 2020

2020-08-12 -

New dimensions added:

  • Inventory rate type
  • Inventory commitment type
  • Inventory delivery method
  • Inventory source group
  • Inventory source group ID
  • Inventory source type
  • TrueView Ad name
  • TrueView Ad group name

2020-08-19 -

New fields added:

  • Billable impressions
  • CM placement ID
  • Platform fee rate
  • Audience list
  • Audience list type

2020-08-27 -

New metrics added:

  • Average viewable time (ActiveView)
  • Audio 1st quartile
  • Audio midpoint
  • Audio 3rd quartile
  • Audio pauses
  • Audio starts
  • Audio stops

'TrueView Ad ID' now correctly fetches the FILTER_TRUEVIEW_AD_GROUP_AD_ID data

May 2020

2020-05-13:

Connector was upgraded to use DoubleClick Bid Manager API v1.1.

Dec. 2019

2019-12-17: 

Added ability to select the advertiser as well as the profile in the account selection section. See this article for more specifics about this feature.

Nov. 2019

2019-11-12 - New fields have been added:

  • TrueView Ad ID
  • TrueView Ad Group ID
  • Earned likes
  • Earned views
  • View rate
  • View through conversions
  • Views
  • Attributed user list

These fields have been deprecated as they are no longer available in the API:

  • Age
  • Gender

Note that the "TrueView" versions still should be functional.

July 2019

2019-07-23 - New field added:

  • Floodlight activity

The following fields have been deprecated in the API and will return null values. If they have a replacement field, it will be noted and you can update your reporting to use the new version, otherwise the field no longer exists and cannot be used going forward.

  • DV360 Activity - replaced by Floodlight activity
  • DV360 Activity status
  • DV360 Activity ID - replaced by Floodlight activity ID

May 2019

2019-05-09:

For clarity and to more closely align with Google's naming, we have updated the connector name from "Google Display & Video 360 (Bid Manager)" to "Google Display & Video 360".

Mar. 2019

2019-03-25 - new cookie reach metrics added:

  • Average number of impressions per cookie
  • Number of user cookies reached

Oct. 2018

2018-10-09  - New dimension has been added:

  • Creative size

July 2018

2018-07-26 - New dimensions added:

  • Campaign
  • Campaign ID