Google Display & Video 360 Updates

Updates on the Google Display & Video 360 data source, including new metrics, dimensions, and other features.

October 2024

2024-10-01

New fields added:

• Insertion order integration code
• Expansions
• Average interaction time
• Total interaction time
• Interactive impressions
• Video companion clicks

September 2024

2024-09-25

New field added:

• Client cost (Advertiser)

February 2024

2024-02-02

New field added:

• Line item integration code

January 2024

2024-01-04

New metrics added:

• Custom fee 1 (Advertiser)
• Custom fee 2 (Advertiser)
• Custom fee 3 (Advertiser)
• Custom fee 4 (Advertiser)
• Custom fee 5 (Advertiser)
• Regulatory operating costs (Advertiser)
• Regulatory operating costs (Partner)
• Regulatory operating costs (USD)

New dimension added:

• Advertiser integration code

November 2023

2023-11-14

New metric added:

• Unique reach: average impression frequency

July 2023

2023-07-04

New dimensions added:

• Budget segment budget
• Budget segment end date
• Budget segment name
• Budget segment pacing percentage
• Budget segment start date
• Budget segment type
• Line item pacing percentage

January 2023

2023-01-31

The following fields have been deprecated, please remove them from your reporting:

• User list (targeted) - Please use “Attributed user list” instead
• Video companion type
• Regular channel ID
• Brandsafe channel ID

August 2022

2022-08-09

New fields added:

• Media type

• Unique reach impression reach

• Unique reach total reach

January 2022

2022-01-11

New dimensions have been added:

• Data provider name
• Carrier name
• User list name (1st party)
• User list name (3rd party)
• Creative integration code
• Category (TrueView)
• Custom affinity (TrueView)
• Detailed demographics name (TrueView)
• Detailed demographics ID (TrueView)
• DMA Name (TrueView)
• Household income (TrueView)
• Keyword (TrueView)
• Placement name (TrueView)
• Placement ID (TrueView)
• Remarketing list name (TrueView)
• Ad type name (TrueView)
• Ad video name
• Ad video ID

New metrics have been added:

• Audio complete listens
• % of completed impressions visible (ActiveView)
• % of first quartile impressions visible (ActiveView)
• % of midpoint impressions visible (ActiveView)
• % of third quartile impressions visible (ActiveView)
• YouTube: Revenue eCPE (Advertiser)
• YouTube: Revenue eCPE (Partner)
• YouTube: Revenue eCPE (USD)
• YouTube: Cost per conversion (Advertiser)
• YouTube: Cost per conversion (Partner)
• YouTube: Cost per conversion (USD)
• Conversions (TrueView)
• View conversion rate (TrueView)
• YouTube: Revenue eCPV (Advertiser)
• YouTube: Revenue eCPV (Partner)
• YouTube: Revenue eCPV (USD)
• Earned playlist additions
• Earned shares
• Earned subscribers
• Engagements
• Engagement rate
• Impression share
• Lost impression share (budget)
• Lost impression share (rank)
• Total conversion value (Advertiser)
• Total conversion value (Partner)
• Total conversion value (USD)
• Unique viewers

November 2021

2021-11-18

New dimensions added:

• Placement name (managed)
• Placement ID (managed)
• Placement name (all YouTube channels)
• Placement ID (all YouTube channels)

August 2021

2021-08-05 -

New dimension added:

• App/URL

Aug 2020

2020-08-12 -

New dimensions added:

• Inventory rate type
• Inventory commitment type
• Inventory delivery method
• Inventory source group
• Inventory source group ID
• Inventory source type
• TrueView Ad name
• TrueView Ad group name

2020-08-19 -

New fields added:

• Billable impressions
• CM placement ID
• Platform fee rate
• Audience list
• Audience list type

2020-08-27 -

New metrics added:

• Average viewable time (ActiveView)
• Audio 1st quartile
• Audio midpoint
• Audio 3rd quartile
• Audio pauses
• Audio starts
• Audio stops

'TrueView Ad ID' now correctly fetches the FILTER_TRUEVIEW_AD_GROUP_AD_ID data

May 2020

2020-05-13:

Connector was upgraded to use DoubleClick Bid Manager API v1.1.

Dec. 2019

2019-12-17: 

Added ability to select the advertiser as well as the profile in the account selection section.

Nov. 2019

2019-11-12 - New fields have been added:

• TrueView Ad ID
• TrueView Ad Group ID
• Earned likes
• Earned views
• View rate
• View through conversions
• Views
• Attributed user list

These fields have been deprecated as they are no longer available in the API:

• Age
• Gender

Note that the "TrueView" versions still should be functional.

July 2019

2019-07-23 - New field added:

• Floodlight activity

The following fields have been deprecated in the API and will return null values. If they have a replacement field, it will be noted and you can update your reporting to use the new version, otherwise the field no longer exists and cannot be used going forward.

• DV360 Activity - replaced by Floodlight activity
• DV360 Activity status
• DV360 Activity ID - replaced by Floodlight activity ID

May 2019

2019-05-09:

For clarity and to more closely align with Google's naming, we have updated the connector name from "Google Display & Video 360 (Bid Manager)" to "Google Display & Video 360".

Mar. 2019

2019-03-25 - new cookie reach metrics added:

• Average number of impressions per cookie
• Number of user cookies reached

Oct. 2018

2018-10-09  - New dimension has been added:

• Creative size

July 2018

2018-07-26 - New dimensions added:

• Campaign
• Campaign ID