Google Analytics 4 Updates

Updates on the Google Analytics 4 data source, including new metrics, dimensions, and other features.

May 2024

2024-05-31

New dimensions added:

• Session manual campaign ID
• Session manual campaign name
• Session manual creative format
• Session manual marketing tactic
• Session manual medium
• Session manual source
• Session manual source / medium
• Session manual source platform

September 2023

2023-09-05

New metric added:

• Item discount amount

New dimensions added:

• Currency code
• Operating system with version

June 2023

2023-06-28

New metrics added:

• Ecommerce
  • Gross item revenue
  • Gross purchase revenue
  • Item refund amount
  • Refund amount

New dimension added:

• Time
  • Date, hour & minute

April 2023

2023-04-13

A new field "Conversions count for [event_name]" added. This field generates the conversions count from the user’s custom event name.

2023-04-12

New metrics added:

• Basic
  • Scrolled users
  • Views per user

New dimensions added:

• Ecommerce
  • Item list position
  • Item location ID
  • Item promotion creative slot
• Geo
  • Continent
  • Continent ID
• Property
  • Account name
  • Account ID
  • Test data filter ID
• Time
  • Date & hour
  • Nth hour

October 2022

2022-10-27

New dimensions added:

• City ID

• First user default channel grouping

• First user Google Ads account name

• First user Google Ads campaign

• First user Google Ads campaign ID

• First user Google Ads campaign type

• First user Google Ads customer ID

• First user Google Ads keyword text

• First user Google Ads query

• First user manual ad content

• First user manual term

• First user source

• First user source / medium

• First user source platform

• Full page URL

• Nth minute

• Session Google Ads campaign

• Session Google Ads campaign ID

• Session Google Ads creative ID

• Session Google Ads customer ID

• Session SA360 ad group name

• Session SA360 campaign

• Session SA360 campaign ID

• Session SA360 creative format

• Session SA360 engine account ID

• Session SA360 engine account name

• Session SA360 engine account type

• Session SA360 keyword text

• Session SA360 medium

• Session SA360 query

• Session SA360 source

• Session source / medium

• Source / medium

New metrics added:

• Ads clicks

• Ads cost

• Ads cost per click

• Ads impressions

• Average purchase revenue

• Average purchase revenue per user

• Average session duration

• Bounce rate

• Cost per conversion

• Crash-affected users

• Crash-free users rate

• DAU per MAU

• DAU per WAU

• First-time purchaser conversion

• First-time purchasers per new user

• Items added to cart

• Items checked out

• Items clicked in list

• Items clicked in promotion

• Items viewed

• Items viewed in list

• Items viewed in promotion

• Organic Google search average position

• Organic Google search click through rate

• Organic Google search clicks

• Organic Google search impressions

• Purchase-to-view rate

• Purchaser conversion

• Return on ad spend

• Session conversion rate

• Sessions per user

• Shipping amount

• Tax amount

• Transactions per purchaser

• User conversion rate

• Views per session

• WAU per MAU

2022-10-03

• New fields added:

• Hour

• Minute

• Nth year

• Nth month

• Nth week

• Nth day

• Google Ads customer ID

• Google Ads campaign ID

• Google Ads campaign name

• Google Ads keyword text

• Google Ads query

• Google Ads creative ID

• Event medium

• Page path and screen class

• Landing page

• First session date

• Item affiliation

• Item variant

• Shipping tier

September 2022

2022-09-22

New fields added:

• First session date

• Google Ads campaign ID

• Google Ads campaign

• Google Ads creative ID

• Google Ads keyword text

• Google Ads query

• Hour

• Item affiliation

• Item variant

• Landing page

• Medium

• Minute

• Nth day

• Nth month

• Nth week

• Nth year

• Page location

• Shipping tier

2022-09-01

New fields added:

CONTENT

• Page location

• Page path and screen class

• Percent scrolled

• Search term

• Is visible

DEVICE

• Platform and device category

EVENT

• Method

EVENT SOURCE

• Campaign type

• Manual ad content

• Manual term

• Page referrer

• Source platform

FILE DOWNLOAD

• File extension

• File name

GAME EVENT

• Achievement id

• Character

• Player Group id

OUTBOUND LINK

• Link id

• Link url

• Link classes

• Link domain

• Link text

• Is outbound link

SESSION SOURCE

• Session campaign type

• Session manual ad content

• Session manual term

• Session source platform

USER

• New vs returning

VIDEO

• Video url

• Video provider

• Video title

October 2021

2021-10-03

New fields have been added to support Ads and Ecommerce:

• Ad format
• Ad source
• Ad unit
• Ad unit exposure
• Publisher ad clicks
• Publisher ad impressions
• Item brand
• Item category
• Item category 2
• Item category 3
• Item category 4
• Item category 5
• Item ID
• Item list ID
• Item list name
• Item name
• Item promotion creative name
• Item promotion ID
• Item promotion name
• Order coupon
• Transaction ID
• Add-to-carts
• Cart-to-view rate
• Checkouts
• Purchases
• First time purchasers
• Item list click through rate
• Item list clicks
• Item list views
• Item promotion click through rate
• Item promotion clicks
• Item promotion views
• Item purchase quantity
• Item revenue
• Item views
• Total purchasers

March 2021

2021-03-30

The following deprecated field was replaced:

Event revenue => Purchase revenue

Feb. 2021

2021-02-17 -

New dimensions added:

• Event campaign ID
• Event campaign name

2021-02-24 -
New dimensions added:

• Event Google Ads account name
• Event ad group ID
• Event ad group name
• Event ad network type
• Event source
• Event traffic origin