Facebook Insights Updates

Updates on the Facebook Insights data source, including new metrics, dimensions, and other features.

September 2024

2024-04-16

Meta migrated pages to the "New Page Experience", and with that, some metrics are deprecated. Learn more in our support article.

Fields deprecated:

• People clicking your content
• Post consumers
• Content click type
• All clicks
• Negative actions
• Post negative feedback
• People taking negative actions
• Post negative feedback givers
• Negative action rate
• Action type
• Page likers (fans) online per day
• Check-ins
• People checking in
• Age
• Gender
• Gender & Age
• Story type
• Organic reach
• Organic reach of posts
• Organic impressions
• Organic impressions of posts
• Post unique link clicks
• Post unique other clicks
• Post unique photo views
• Total page views
• Post engaged users
• Post engagement rate

April 2024

2024-04-18

Migration to Graph API v19, and due to the migration, some fields are deprecated. Learn more in our support article.

Fields deprecated:

• 10s video views with sound on
• Auto-played 10s video views
• Auto-played watch 10s rate (%)
• Clicked to play 10s video views
• Clicked to play watch 10s rate (%)
• Organic 10s video views
• Organic watch 10s rate (%)
• Paid 10s video views
• Paid watch 10s rate (%)
• Total 10s video views
• Unique 10s video views
• Unique watch 10s rate (%)
• Watch 10s rate (%)

March 2024

2024-03-14

Meta migrated pages to the "New Page Experience", and with that, some metrics are deprecated. Learn more in our support article.

Fields deprecated:

• Content stories
• Post stories
• Engaged users
• Engagement rate
• Page like source
• People checkin in using mobile
• Check-ins using mobile
• People taking positive actions
• Positive actions
• Positive action rate
• Post positive feedback
• People visiting your page
• Likes
• Shares
• Comments
• Comments on shares
• Shares on shares
• Likes on shares
• Page tab

September 2023

2023-09-21

New metric added:

• Total 15s video views

June 2023

2023-06-08

New metrics added:

• Reels avg. time watched
• Reels comments
• Reels plays
• Reels reach
• Reels reactions: angry
• Reels reactions: care
• Reels reactions: haha
• Reels reactions: like
• Reels reactions: love
• Reels reactions: sad
• Reels reactions: wow
• Reels shares
• Reels total reactions
• Reels total view time

May 2023

2023-05-31

New metric added:

• Total 60s video views

November 2022

2022-11-10

Supermetrics has updated to Facebook Graph API v15.

June 2022

2022-06-21

Supermetrics has updated to Facebook Graph API v14.0.

January 2022

2022-01-05

New dimension added:

• Post story tags

2022-01-11

The data source has been updated to Graph API v12.0.

2022-01-20

New dimension added:

• Post creator

August 2021

2021-08-10

The data source has been updated to Graph API v11.0.

July 2021

2021-07-20 -

New metrics added for video ad breaks:

• Page crossposted video ad break impressions
• Page crossposted video ad break earnings
• Page crossposted video ad break CPM
• Page owned video ad break impressions
• Page owned video ad break earnings
• Page owned video ad break CPM
• Post video ad break impressions
• Post video ad break earnings
• Post video ad break CPM
• Total video ad break impressions
• Total video ad break CPM
• Total video ad break earnings

Feb. 2021

2021-02-17 -

New metrics added:

• Organic complete video views
• Unique organic complete video views
• Paid complete video views
• Unique paid complete video views
• Page followers

2021-02-18 -

New dimensions added:

• Feed targeting age min
• Feed targeting age max
• Feed targeting cities
• Feed targeting collage years
• Feed targeting countries
• Feed targeting education statuses
• Feed targeting genders
• Feed targeting interests
• Feed targeting locales
• Feed targeting regions
• Feed targeting relation statuses

Jan. 2021

2021-01-07:

We have updated the connectors to use Insights Graph API v9.0.

2021-01-08:

The feature to select "All pages" has been added to most products, with the rest to be updated soon.

Oct. 2020

2020-10-15:

Connectors have been updated to use Instagram Graph API v8.0.

June 2020

2020-06-10:

We have updated the connectors to use Insights Graph API v7.0.

Feb. 2020

2020-02-06 - new fields added to support review data:

• Review creation date
• Reviewer ID
• Reviewer
• Has rating
• Rating
• Recommendation type
• Review text

2020-02-18 - new fields added to support Messaging insights:

• New conversations count (unique)
• Blocked conversations count (unique)
• Reported conversations count (unique)
• Messaging

Jan. 2020

2020-01-06 - Support for post comments has been added with the following dimensions:

• Post comment text
• Post comment author
• Post comment date
• Post comment time

2020-01-24:

We have updated the connectors to use Insights Graph API v4.0.

July 2019

2019-07-04:

We have updated the connectors to use Insights Graph API v3.2.

Feb. 2019

2019-02-25:

Support added for multi-language posts in Data Studio. There is a new drop-down in Data Studio configuration settings called " Reporting localization" where you can now set the language. (Sheets and Excel to be updated at a future date to support this.)

Jan. 2019

2019-01-03:

New metrics have been added to the connector:

• New likes (unique users)
• Unlikes (unique users)

Nov. 2018

2018-11-07:

(Currently reverted due to issues) Supermetrics connector elements that were using Facebook Insights Graph API v2.10 have been updated to v2.11.

2018-11-20:

Supermetrics connector elements that were using Facebook Insights Graph API v2.10 have been updated to v2.12.

Oct. 2018

2018-10-10:

Supermetrics connector elements that were using Facebook Insights Graph API v2.8 have been updated to v2.9.

2018-10-30:

Supermetrics connector elements that were using Facebook Insights Graph API v2.9 have been updated to v2.10.

July 2018

New metric added - 2018-07-13:

• Page post engagements

June 2018

2018-06-13:

Supermetrics connector elements that were using Facebook Insights Graph API v2.6 have been updated to v2.7.

March 2018

2018-03-01:

The Facebook Insights dimension "Post image URL" now shows the URL of the full post picture instead of the URL of a thumbnail. 

A separate "Post thumbnail URL" dimension has also been added.