Amazon DSP Updates

Updates on the Amazon DSP data source, including new metrics, dimensions, and other features.

June 2025

2025-06-26

Due to migration to the new API version, the following fields have been deprecated:

• Line item budget
• Line item external ID
• Order budget
• Order external ID
• Accept
• Accept click-through conversions
• Accept view-through conversions
• Accept conversion rate
• Accept cost per acquisition
• Banner interaction
• Banner interaction click-through conversions
• Banner interaction view-through conversions
• Banner interaction conversion rate
• Banner interaction cost per acquisition
• Brand store engagement 1
• Brand store engagement 1 click-through conversions
• Brand store engagement 1 view-through conversions
• Brand store engagement 1 conversion rate
• Brand store engagement 1 cost per acquisition
• Brand store engagement 2
• Brand store engagement 2 click-through conversions
• Brand store engagement 2 view-through conversions
• Brand store engagement 2 conversion rate
• Brand store engagement 2 cost per acquisition
• Brand store engagement 3
• Brand store engagement 3 click-through conversions
• Brand store engagement 3 view-through conversions
• Brand store engagement 3 conversion rate
• Brand store engagement 3 cost per acquisition
• Brand store engagement 4
• Brand store engagement 4 click-through conversions
• Brand store engagement 4 view-through conversions
• Brand store engagement 4 conversion rate
• Brand store engagement 4 cost per acquisition
• Brand store engagement 5
• Brand store engagement 5 click-through conversions
• Brand store engagement 5 view-through conversions
• Brand store engagement 5 conversion rate
• Brand store engagement 5 cost per acquisition
• Brand store engagement 6
• Brand store engagement 6 click-through conversions
• Brand store engagement 6 view-through conversions
• Brand store engagement 6 conversion rate
• Brand store engagement 6 cost per acquisition
• Brand store engagement 7
• Brand store engagement 7 click-through conversions
• Brand store engagement 7 view-through conversions
• Brand store engagement 7 conversion rate
• Brand store engagement 7 cost per acquisition
• Click on redirect
• Click on redirect click-through conversions
• Click on redirect view-through conversions
• Click on redirect conversion rate
• Click on redirect cost per acquisition
• Decline
• Decline click-through conversions
• Decline view-through conversions
• Decline conversion rate
• Decline cost per acquisition
• Drop down selection
• Drop down selection click-through conversions
• Drop down selection view-through conversions
• Drop down selection conversion rate
• Drop down selection cost per acquisition
• Email interaction
• Email interaction click-through conversions
• Email interaction view-through conversions
• Email interaction conversion rate
• Email interaction cost per acquisition
• Email load
• Email load click-through conversions
• Email load view-through conversions
• Email load conversion rate
• Email load cost per acquisition
• Game interaction
• Game interaction click-through conversions
• Game interaction view-through conversions
• Game interaction conversion rate
• Game interaction cost per acquisition
• Game load
• Game load click-through conversions
• Game load view-through conversions
• Game load conversion rate
• Game load cost per acquisition
• Homepage visit
• Homepage visit click-through conversions
• Homepage visit view-through conversions
• Homepage visit conversion rate
• Homepage visit cost per acquisition
• Marketing landing page
• Marketing landing page click-through conversions
• Marketing landing page view-through conversions
• Marketing landing page conversion rate
• Marketing landing page cost per acquisition
• Mashup add to cart
• Mashup add to cart click-through conversions
• Mashup add to cart view-through conversions
• Mashup add to cart conversion rate
• Mashup add to cart cost per acquisition
• Mashup add to wishlist
• Mashup add to wishlist click-through conversions
• Mashup add to wishlist view-through conversions
• Mashup add to wishlist conversion rate
• Mashup add to wishlist cost per acquisition
• Mashup backup image
• Mashup backup image click-through conversions
• Mashup backup image view-through conversions
• Mashup backup image conversion rate
• Mashup backup image cost per acquisition
• Mashup click to page
• Mashup click to page click-through conversions
• Mashup click to page view-through conversions
• Mashup click to page conversion rate
• Mashup click to page cost per acquisition
• Mashup clip coupon click
• Mashup clip coupon click click-through conversions
• Mashup clip coupon click view-through conversions
• Mashup clip coupon click conversion rate
• Mashup clip coupon click cost per acquisition
• Mashup shop now click
• Mashup shop now click click-through conversions
• Mashup shop now click view-through conversions
• Mashup shop now click conversion rate
• Mashup shop now click cost per acquisition
• Mashup subscribe and save
• Mashup subscribe and save click-through conversions
• Mashup subscribe and save view-through conversions
• Mashup subscribe and save conversion rate
• Mashup subscribe and save cost per acquisition
• Message sent
• Message sent click-through conversions
• Message sent view-through conversions
• Message sent conversion rate
• Message sent cost per acquisition
• Product purchased click-through conversions
• Product purchased view-through conversions
• Purchase button
• Purchase button click-through conversions
• Purchase button view-through conversions
• Purchase button conversion rate
• Purchase button cost per acquisition
• Referral
• Referral click-through conversions
• Referral view-through conversions
• Referral conversion rate
• Referral cost per acquisition
• Registration confirm page
• Registration confirm page click-through conversions
• Registration confirm page view-through conversions
• Registration confirm page conversion rate
• Registration confirm page cost per acquisition
• Registration form
• Registration form click-through conversions
• Registration form view-through conversions
• Registration form conversion rate
• Registration form cost per acquisition
• Sign up page
• Sign up page click-through conversions
• Sign up page view-through conversions
• Sign up page conversion rate
• Sign up page cost per acquisition
• Store locator page
• Store locator page click-through conversions
• Store locator page view-through conversions
• Store locator page conversion rate
• Store locator page cost per acquisition
• Submit button
• Submit button click-through conversions
• Submit button view-through conversions
• Submit button conversion rate
• Submit button cost per acquisition
• Subscription button
• Subscription button click-through conversions
• Subscription button view-through conversions
• Subscription button conversion rate
• Subscription button cost per acquisition
• Success page
• Success page click-through conversions
• Success page view-through conversions
• Success page conversion rate
• Success page cost per acquisition
• Survey finish
• Survey finish click-through conversions
• Survey finish view-through conversions
• Survey finish conversion rate
• Survey finish cost per acquisition
• Survey start
• Survey start click-through conversions
• Survey start view-through conversions
• Survey start conversion rate
• Survey start cost per acquisition
• Thank you page
• Thank you page click-through conversions
• Thank you page view-through conversions
• Thank you page conversion rate
• Thank you page cost per acquisition
• Total new-to-brand purchases
• Total new-to-brand purchases clicks
• Total new-to-brand purchases views
• Total new-to-brand purchase rate
• Total new-to-brand eCPP
• Total pixel click-through conversions
• Total pixel view-through conversions
• Video completed
• Video completed click-through conversions
• Video completed view-through conversions
• Video completed conversion rate
• Video completed cost per acquisition
• Video started
• Video started click-through conversions
• Video started view-through conversions
• Video started conversion rate
• Video started cost per acquisition
• Widget interaction
• Widget interaction click-through conversions
• Widget interaction view-through conversions
• Widget interaction conversion rate
• Widget interaction cost per acquisition
• Widget load
• Widget load click-through conversions
• Widget load view-through conversions
• Widget load conversion rate
• Widget load cost per acquisition
• Off Amazon purchases (14d)
• Brand halo ATC
• Brand halo ATC clicks
• Brand halo ATC views
• Brand halo ATL
• Brand halo ATL clicks
• Brand halo ATL views
• Brand halo DPV
• Brand halo DPV clicks
• Brand halo DPV views
• Brand halo new subscribe and save
• Brand halo new-to-brand purchases
• Brand halo purchases
• Brand halo total product sales
• Brand halo total product units sold

February 2025

New query types added:

• Audience: Summary performance report based on audience.
• Product: Detailed performance report based on campaign products