Amazon Ads Updates

Updates on the Amazon Ads data source, including new metrics, dimensions, and other features.

January 2024

2024-01-10

The following fields have been added:

• Orders
• Sales
• ACOS
• ROAS
• Conversion rate (%)
• Orders same SKU
• Sales same SKU
• Sales other SKU
• Units ordered
• Units ordered same SKU
• Units ordered other SKU
• Spend (EUR)
• Spend (GBP)
• Spend (USD)

New replacement fields for the deprecated ACOS, ROAS, and conversion rate fields:

• ACOS (1 day)
• ACOS (7 day)
• ACOS (14 day)
• ACOS (30 day)
• ROAS (1 day)
• ROAS (7 day)
• ROAS (14 day)
• ROAS (30 day)
• Conversion rate (1 day)
• Conversion rate (7 day)
• Conversion rate (14 day)
• Conversion rate (30 day)

The following fields have been deprecated:

• 1 day ACos → Use the new "ACOS (1 day)" field instead
• 7 day ACos → Use the new "ACOS (7 day) field instead
• 14 day ACos → Use the new "ACOS (14 day)" field instead
• 30 day ACos → Use the new "ACOS (30 day)" field instead
• 1 day RoAS → Use the new "ROAS (1 day)" field instead
• 7 day RoAS → Use the new "ROAS (7 day)" field instead
• 14 day RoAS → Use the new "ROAS (14 day)" field instead
• 30 day RoAS → Use the new "ROAS (30 day)" field instead
• 1 day conversion rate(%) → Use the new "Conversion rate (1 day)" field instead
• 7 day conversion rate(%) → Use the new "Conversion rate (7 day)" field instead
• 14 day conversion rate(%) → Use the new "Conversion rate (14 day)" field instead
• 30 day conversion rate(%) → Use the new "Conversion rate (30 day)" field instead
• 14 days Kindle edition normalized pages read
• 14 days Kindle edition normalized pages royalties
• Day of week (Mon-Sun)

December 2023

2023-12-19

New dimension added:

• Campaign serving status

November 2023

2023-11-20

New fields added to the Sponsored Display report type:

• Reach
• Frequency

February 2023

2023-02-20

Deprecated field:

• Bid plus