Supermetrics brings all your Amazon Ads data into Excel, BigQuery, Snowflake, Redshift and Azure

Amazon Ads Updates

Updates on the Amazon Ads data source, including new metrics, dimensions, and other features.

April 2025

2025-04-15

The following fields have been added to the Sponsored Display report:

  • Detail page views
  • Add to cart
  • Add to cart rate
  • Branded searches
  • NTB detail page views
  • Add to cart clicks
  • Branded search clicks
  • NTB detail page view clicks
  • Campaign cost type

The following field has been added to the Sponsored Product report:

  • Top of search impression share

January 2024

2024-01-10

The following fields have been added:

  • Orders
  • Sales
  • ACOS
  • ROAS
  • Conversion rate (%)
  • Orders same SKU
  • Sales same SKU
  • Sales other SKU
  • Units ordered
  • Units ordered same SKU
  • Units ordered other SKU
  • Spend (EUR)
  • Spend (GBP)
  • Spend (USD)

New replacement fields for the deprecated ACOS, ROAS, and conversion rate fields:

  • ACOS (1 day)
  • ACOS (7 day)
  • ACOS (14 day)
  • ACOS (30 day)
  • ROAS (1 day)
  • ROAS (7 day)
  • ROAS (14 day)
  • ROAS (30 day)
  • Conversion rate (1 day)
  • Conversion rate (7 day)
  • Conversion rate (14 day)
  • Conversion rate (30 day)

The following fields have been deprecated:

  • 1 day ACos → Use the new "ACOS (1 day)" field instead
  • 7 day ACos → Use the new "ACOS (7 day) field instead
  • 14 day ACos → Use the new "ACOS (14 day)" field instead
  • 30 day ACos → Use the new "ACOS (30 day)" field instead
  • 1 day RoAS → Use the new "ROAS (1 day)" field instead
  • 7 day RoAS → Use the new "ROAS (7 day)" field instead
  • 14 day RoAS → Use the new "ROAS (14 day)" field instead
  • 30 day RoAS → Use the new "ROAS (30 day)" field instead
  • 1 day conversion rate(%) → Use the new "Conversion rate (1 day)" field instead
  • 7 day conversion rate(%) → Use the new "Conversion rate (7 day)" field instead
  • 14 day conversion rate(%) → Use the new "Conversion rate (14 day)" field instead
  • 30 day conversion rate(%) → Use the new "Conversion rate (30 day)" field instead
  • 14 days Kindle edition normalized pages read
  • 14 days Kindle edition normalized pages royalties
  • Day of week (Mon-Sun)

December 2023

2023-12-19

New dimension added:

  • Campaign serving status

November 2023

2023-11-20

New fields added to the Sponsored Display report type:

  • Reach
  • Frequency

February 2023

2023-02-20

Deprecated field:

  • Bid plus