Adform Updates

Updates on the Adform data source, including new metrics, dimensions, and other features.

January 2022

2022-01-04

New dimensions added:

• Dynamic ad name
• Dynamic ad setup
• Dynamic ad version
• Dynamic ad creative shell

New metrics added:

• Amount (net)
• Amount (gross)
• Unique tracked ads
• Delivered impressions
• Delivered impressions (%)

April 2021

2021-04-06

Added support for many cross-device fields:

• Impressions uniqueness all (cross-device)
• Impressions campaign unique (cross-device)
• Impressions campaign day unique (cross-device)
• Impressions media unique (cross-device)
• Impressions line item unique (cross-device)
• Impressions line item day unique (cross-device)
• Impressions banner unique (cross-device)
• Impressions non-campaign unique (cross-device)
• Clicks (cross-device)
• Clicks campaign unique (cross-device)
• Clicks campaign day unique (cross-device)
• Clicks media unique (cross-device)
• Clicks line item unique (cross-device)
• Clicks line item day unique (cross-device)
• Clicks banner unique (cross-device)
• Clicks not campaign unique (cross-device)
• Conversions all (cross-device)
• Type 1 conversions (cross-device)
• Type 2 conversions (cross-device)
• Type 3 conversions (cross-device)
• Conversions all pages (cross-device)
• Conversions landing pages (cross-device)
• Conversions info pages (cross-device)
• Conversions sign-up pages (cross-device)
• Conversions pages none (cross-device)
• Conversions homepages (cross-device)
• Conversions product pages (cross-device)
• Conversions thank-you pages (cross-device)
• Conversions download (cross-device)
• Conversions AdInteractions all (cross-device)
• Conversions AdInteractions post click (cross-device)
• Conversions AdInteractions post impression (cross-device)
• Conversions AdInteractions recent click (cross-device)
• Conversions AdInteractions recent impression (cross-device)
• Conversions AdInteractions all campaign (cross-device)
• Conversions AdInteractions all non-campaign (cross-device)
• Type 1 conversions AdInteractions post click (cross-device)
• Type 1 conversions AdInteractions post impression (cross-device)
• Type 1 conversions AdInteractions recent click (cross-device)
• Type 1 conversions AdInteractions recent impression (cross-device)
• Type 1 conversions AdInteractions all campaign (cross-device)
• Type 1 conversions AdInteractions all non-campaign (cross-device)
• Type 2 conversions AdInteractions post click (cross-device)
• Type 2 conversions AdInteractions post impression (cross-device)
• Type 2 conversions AdInteractions recent click (cross-device)
• Type 2 conversions AdInteractions recent impression (cross-device)
• Type 2 conversions AdInteractions all campaign (cross-device)
• Type 2 conversions AdInteractions all non-campaign (cross-device)
• Type 3 conversions AdInteractions post click (cross-device)
• Type 3 conversions AdInteractions post impression (cross-device)
• Type 3 conversions AdInteractions recent click (cross-device)
• Type 3 conversions AdInteractions recent impression (cross-device)
• Type 3 conversions AdInteractions all campaign (cross-device)
• Type 3 conversions AdInteractions all non-campaign (cross-device)
• Conversion uniqueness all (cross-device)
• Conversion uniqueness point - campaign (cross-device)
• Conversion uniqueness all sites - campaign (cross-device)
• Conversion uniqueness orders (cross-device)
• Type 1 conversion uniqueness all (cross-device)
• Type 1 conversion uniqueness point - campaign (cross-device)
• Type 1 conversion uniqueness all sites - campaign (cross-device)
• Type 1 conversion uniqueness orders (cross-device)
• Type 2 conversion uniqueness all (cross-device)
• Type 2 conversion uniqueness point - campaign (cross-device)
• Type 2 conversion uniqueness all sites - campaign (cross-device)
• Type 2 conversion uniqueness orders (cross-device)
• Type 3 conversion uniqueness all (cross-device)
• Type 3 conversion uniqueness point - campaign (cross-device)
• Type 3 conversion uniqueness all sites - campaign (cross-device)
• Type 3 conversion uniqueness orders (cross-device)
• Pageviews uniqueness all (cross-device)
• Pageviews uniqueness point - campaign (cross-device)
• Pageviews uniqueness all sites - campaign (cross-device)
• Pageviews uniqueness orders (cross-device)
• Pageviews all pages (cross-device)
• Pageviews landing pages (cross-device)
• Pageviews info pages (cross-device)
• Pageviews sign-up pages (cross-device)
• Pageviews pages none (cross-device)
• Pageviews homepages (cross-device)
• Pageviews product pages (cross-device)
• Pageviews thank-you pages (cross-device)
• Pageviews download (cross-device)
• Pageviews AdInteractions all (cross-device)
• Pageviews AdInteractions post click (cross-device)
• Pageviews AdInteractions post impression (cross-device)
• Pageviews AdInteractions recent click (cross-device)
• Pageviews AdInteractions recent impression (cross-device)
• Pageviews AdInteractions all campaign (cross-device)
• Pageviews AdInteractions all non-campaign (cross-device)
• CTR uniqueness all (cross-device, %)
• CTR campaign unique (cross-device, %)
• CTR campaign day unique (cross-device, %)
• CTR media unique (cross-device, %)
• CTR line item unique (cross-device, %)
• CTR line item day unique (cross-device, %)
• CTR banner unique (cross-device, %)
• CTR not campaign unique (cross-device, %)
• COV uniqueness all (cross-device, %)
• COV uniqueness point - campaign (cross-device, %)
• COV uniqueness all sites - campaign (cross-device, %)
• COV uniqueness orders (cross-device, %)
• COV conversions all (cross-device, %)
• COV Type 1 conversions (cross-device, %)
• COV Type 2 conversions (cross-device, %)
• COV Type 3 conversions (cross-device, %)
• COV AdInteractions all (cross-device, %)
• COV AdInteractions post click (cross-device, %)
• COV AdInteractions post impression (cross-device, %)
• COV AdInteractions recent click (cross-device, %)
• COV AdInteractions recent impression (cross-device, %)
• COV AdInteractions all campaign (cross-device, %)
• COV AdInteractions all non-campaign (cross-device, %)
• Avg frequency campaign unique (cross-device)
• Avg frequency campaign day unique (cross-device)
• Avg frequency media unique (cross-device)
• Avg frequency line item unique (cross-device)
• Avg frequency line item day unique (cross-device)
• Avg frequency banner unique (cross-device)
• Avg frequency not campaign unique (cross-device)
• Sales uniqueness all (cross-device)
• Sales uniqueness point - campaign (cross-device)
• Sales uniqueness all sites - campaign (cross-device)
• Sales uniqueness orders (cross-device)
• Sales all pages (cross-device)
• Sales landing pages (cross-device)
• Sales info pages (cross-device)
• Sales sign-up pages (cross-device)
• Sales pages none (cross-device)
• Sales homepages (cross-device)
• Sales product pages (cross-device)
• Sales thank-you pages (cross-device)
• Sales download (cross-device)
• Sales AdInteraction all (cross-device)
• Sales AdInteraction post click (cross-device)
• Sales AdInteraction post impression (cross-device)
• Sales AdInteraction recent click (cross-device)
• Sales AdInteraction recent impression (cross-device)
• Sales AdInteraction all campaign (cross-device)
• Sales AdInteraction all non-campaign (cross-device)
• Conversions AdInteractions post click uniqueness all (cross-device)
• Conversions AdInteractions post click uniqueness point - campaign (cross-device)
• Conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
• Conversions AdInteractions post click uniqueness orders (cross-device)
• Conversions AdInteractions post impression uniqueness all (cross-device)
• Conversions AdInteractions post impression uniqueness point - campaign (cross-device)
• Conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
• Conversions AdInteractions post impression uniqueness orders (cross-device)
• Conversions AdInteractions recent click uniqueness all (cross-device)
• Conversions AdInteractions recent click uniqueness point - campaign (cross-device)
• Conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
• Conversions AdInteractions recent click uniqueness orders (cross-device)
• Conversions AdInteractions recent impression uniqueness all (cross-device)
• Conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
• Conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
• Conversions AdInteractions recent impression uniqueness orders (cross-device)
• Conversions AdInteractions all campaign uniqueness all (cross-device)
• Conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
• Conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
• Conversions AdInteractions all campaign uniqueness orders (cross-device)
• Conversions AdInteractions all non-campaign uniqueness all (cross-device)
• Conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
• Conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
• Conversions AdInteractions all non-campaign uniqueness orders (cross-device)
• Type 1 conversions AdInteractions post click uniqueness all (cross-device)
• Type 1 conversions AdInteractions post click uniqueness point - campaign (cross-device)
• Type 1 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
• Type 1 conversions AdInteractions post click uniqueness orders (cross-device)
• Type 1 conversions AdInteractions post impression uniqueness all (cross-device)
• Type 1 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
• Type 1 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
• Type 1 conversions AdInteractions post impression uniqueness orders (cross-device)
• Type 1 conversions AdInteractions recent click uniqueness all (cross-device)
• Type 1 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
• Type 1 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
• Type 1 conversions AdInteractions recent click uniqueness orders (cross-device)
• Type 1 conversions AdInteractions recent impression uniqueness all (cross-device)
• Type 1 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
• Type 1 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
• Type 1 conversions AdInteractions recent impression uniqueness orders (cross-device)
• Type 1 conversions AdInteractions all campaign uniqueness all (cross-device)
• Type 1 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
• Type 1 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
• Type 1 conversions AdInteractions all campaign uniqueness orders (cross-device)
• Type 1 conversions AdInteractions all non-campaign uniqueness all (cross-device)
• Type 1 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
• Type 1 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
• Type 1 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
• Type 2 conversions AdInteractions post click uniqueness all (cross-device)
• Type 2 conversions AdInteractions post click uniqueness point - campaign (cross-device)
• Type 2 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
• Type 2 conversions AdInteractions post click uniqueness orders (cross-device)
• Type 2 conversions AdInteractions post impression uniqueness all (cross-device)
• Type 2 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
• Type 2 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
• Type 2 conversions AdInteractions post impression uniqueness orders (cross-device)
• Type 2 conversions AdInteractions recent click uniqueness all (cross-device)
• Type 2 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
• Type 2 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
• Type 2 conversions AdInteractions recent click uniqueness orders (cross-device)
• Type 2 conversions AdInteractions recent impression uniqueness all (cross-device)
• Type 2 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
• Type 2 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
• Type 2 conversions AdInteractions recent impression uniqueness orders (cross-device)
• Type 2 conversions AdInteractions all campaign uniqueness all (cross-device)
• Type 2 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
• Type 2 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
• Type 2 conversions AdInteractions all campaign uniqueness orders (cross-device)
• Type 2 conversions AdInteractions all non-campaign uniqueness all (cross-device)
• Type 2 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
• Type 2 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
• Type 2 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
• Type 3 conversions AdInteractions post click uniqueness all (cross-device)
• Type 3 conversions AdInteractions post click uniqueness point - campaign (cross-device)
• Type 3 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
• Type 3 conversions AdInteractions post click uniqueness orders (cross-device)
• Type 3 conversions AdInteractions post impression uniqueness all (cross-device)
• Type 3 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
• Type 3 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
• Type 3 conversions AdInteractions post impression uniqueness orders (cross-device)
• Type 3 conversions AdInteractions recent click uniqueness all (cross-device)
• Type 3 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
• Type 3 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
• Type 3 conversions AdInteractions recent click uniqueness orders (cross-device)
• Type 3 conversions AdInteractions recent impression uniqueness all (cross-device)
• Type 3 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
• Type 3 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
• Type 3 conversions AdInteractions recent impression uniqueness orders (cross-device)
• Type 3 conversions AdInteractions all campaign uniqueness all (cross-device)
• Type 3 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
• Type 3 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
• Type 3 conversions AdInteractions all campaign uniqueness orders (cross-device)
• Type 3 conversions AdInteractions all non-campaign uniqueness all (cross-device)
• Type 3 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
• Type 3 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
• Type 3 conversions AdInteractions all non-campaign uniqueness orders (cross-device)

June 2020

2020-06-09 - 

The following fields have had their display names changed to match the changes in the UI:

Current Display Name	Backend Name	New Display Name
Impressions	impressions	Tracked ads
Impressions (%)	impressionspct	Tracked ads (%)
Unique Impressions (%)	uniqueImpressionsPercent	Unique tracked ads (%)

Aug. 2019

2019-08-14:

The following fields have been added:

• Conversions AdInteraction all campaign visit uniqueness all sites - campaign
• Conversions AdInteraction all campaign visit uniqueness no repeats
• Conversions AdInteraction all campaign visit uniqueness orders
• Conversions AdInteraction all campaign visit uniqueness point - campaign
• Conversions AdInteraction all campaign visit uniqueness point - session
• Conversions AdInteraction all campaign visit uniqueness sessions
• Conversions AdInteraction all non-campaign visit uniqueness all sites - campaign
• Conversions AdInteraction all non-campaign visit uniqueness no repeats
• Conversions AdInteraction all non-campaign visit uniqueness orders
• Conversions AdInteraction all non-campaign visit uniqueness point - campaign
• Conversions AdInteraction all non-campaign visit uniqueness point - session
• Conversions AdInteraction all non-campaign visit uniqueness sessions
• Conversions AdInteraction post click visit uniqueness all sites - campaign
• Conversions AdInteraction post click visit uniqueness no repeats
• Conversions AdInteraction post click visit uniqueness orders
• Conversions AdInteraction post click visit uniqueness point - campaign
• Conversions AdInteraction post click visit uniqueness point - session
• Conversions AdInteraction post click visit uniqueness sessions
• Conversions AdInteraction post impression visit uniqueness all sites - campaign
• Conversions AdInteraction post impression visit uniqueness no repeats
• Conversions AdInteraction post impression visit uniqueness orders
• Conversions AdInteraction post impression visit uniqueness point - campaign
• Conversions AdInteraction post impression visit uniqueness point - session
• Conversions AdInteraction post impression visit uniqueness sessions
• Conversions AdInteraction recent click visit uniqueness all sites - campaign
• Conversions AdInteraction recent click visit uniqueness no repeats
• Conversions AdInteraction recent click visit uniqueness orders
• Conversions AdInteraction recent click visit uniqueness point - campaign
• Conversions AdInteraction recent click visit uniqueness point - session
• Conversions AdInteraction recent click visit uniqueness sessions
• Conversions AdInteraction recent impression visit uniqueness all sites - campaign
• Conversions AdInteraction recent impression visit uniqueness no repeats
• Conversions AdInteraction recent impression visit uniqueness orders
• Conversions AdInteraction recent impression visit uniqueness point - campaign
• Conversions AdInteraction recent impression visit uniqueness point - session
• Conversions AdInteraction recent impression visit uniqueness sessions
• Conversions type 1 AdInteraction all campaign visit uniqueness all sites - campaign
• Conversions type 1 AdInteraction all campaign visit uniqueness no repeats
• Conversions type 1 AdInteraction all campaign visit uniqueness orders
• Conversions type 1 AdInteraction all campaign visit uniqueness point - campaign
• Conversions type 1 AdInteraction all campaign visit uniqueness point - session
• Conversions type 1 AdInteraction all campaign visit uniqueness sessions
• Conversions type 1 AdInteraction all non-campaign visit uniqueness all sites - campaign
• Conversions type 1 AdInteraction all non-campaign visit uniqueness no repeats
• Conversions type 1 AdInteraction all non-campaign visit uniqueness orders
• Conversions type 1 AdInteraction all non-campaign visit uniqueness point - campaign
• Conversions type 1 AdInteraction all non-campaign visit uniqueness point - session
• Conversions type 1 AdInteraction all non-campaign visit uniqueness sessions
• Conversions type 1 AdInteraction post click visit uniqueness all sites - campaign
• Conversions type 1 AdInteraction post click visit uniqueness no repeats
• Conversions type 1 AdInteraction post click visit uniqueness orders
• Conversions type 1 AdInteraction post click visit uniqueness point - campaign
• Conversions type 1 AdInteraction post click visit uniqueness point - session
• Conversions type 1 AdInteraction post click visit uniqueness sessions
• Conversions type 1 AdInteraction post impression visit uniqueness all sites - campaign
• Conversions type 1 AdInteraction post impression visit uniqueness no repeats
• Conversions type 1 AdInteraction post impression visit uniqueness orders
• Conversions type 1 AdInteraction post impression visit uniqueness point - campaign
• Conversions type 1 AdInteraction post impression visit uniqueness point - session
• Conversions type 1 AdInteraction post impression visit uniqueness sessions
• Conversions type 1 AdInteraction recent click visit uniqueness all sites - campaign
• Conversions type 1 AdInteraction recent click visit uniqueness no repeats
• Conversions type 1 AdInteraction recent click visit uniqueness orders
• Conversions type 1 AdInteraction recent click visit uniqueness point - campaign
• Conversions type 1 AdInteraction recent click visit uniqueness point - session
• Conversions type 1 AdInteraction recent click visit uniqueness sessions
• Conversions type 1 AdInteraction recent impression visit uniqueness all sites - campaign
• Conversions type 1 AdInteraction recent impression visit uniqueness no repeats
• Conversions type 1 AdInteraction recent impression visit uniqueness orders
• Conversions type 1 AdInteraction recent impression visit uniqueness point - campaign
• Conversions type 1 AdInteraction recent impression visit uniqueness point - session
• Conversions type 1 AdInteraction recent impression visit uniqueness sessions
• Conversions type 1 visit uniqueness all sites - campaign
• Conversions type 1 visit uniqueness no repeats
• Conversions type 1 visit uniqueness orders
• Conversions type 1 visit uniqueness point - campaign
• Conversions type 1 visit uniqueness point - session
• Conversions type 1 visit uniqueness sessions
• Conversions type 2 AdInteraction all campaign visit uniqueness all sites - campaign
• Conversions type 2 AdInteraction all campaign visit uniqueness no repeats
• Conversions type 2 AdInteraction all campaign visit uniqueness orders
• Conversions type 2 AdInteraction all campaign visit uniqueness point - campaign
• Conversions type 2 AdInteraction all campaign visit uniqueness point - session
• Conversions type 2 AdInteraction all campaign visit uniqueness sessions
• Conversions type 2 AdInteraction all non-campaign visit uniqueness all sites - campaign
• Conversions type 2 AdInteraction all non-campaign visit uniqueness no repeats
• Conversions type 2 AdInteraction all non-campaign visit uniqueness orders
• Conversions type 2 AdInteraction all non-campaign visit uniqueness point - campaign
• Conversions type 2 AdInteraction all non-campaign visit uniqueness point - session
• Conversions type 2 AdInteraction all non-campaign visit uniqueness sessions
• Conversions type 2 AdInteraction post click visit uniqueness all sites - campaign
• Conversions type 2 AdInteraction post click visit uniqueness no repeats
• Conversions type 2 AdInteraction post click visit uniqueness orders
• Conversions type 2 AdInteraction post click visit uniqueness point - campaign
• Conversions type 2 AdInteraction post click visit uniqueness point - session
• Conversions type 2 AdInteraction post click visit uniqueness sessions
• Conversions type 2 AdInteraction post impression visit uniqueness all sites - campaign
• Conversions type 2 AdInteraction post impression visit uniqueness no repeats
• Conversions type 2 AdInteraction post impression visit uniqueness orders
• Conversions type 2 AdInteraction post impression visit uniqueness point - campaign
• Conversions type 2 AdInteraction post impression visit uniqueness point - session
• Conversions type 2 AdInteraction post impression visit uniqueness sessions
• Conversions type 2 AdInteraction recent click visit uniqueness all sites - campaign
• Conversions type 2 AdInteraction recent click visit uniqueness no repeats
• Conversions type 2 AdInteraction recent click visit uniqueness orders
• Conversions type 2 AdInteraction recent click visit uniqueness point - campaign
• Conversions type 2 AdInteraction recent click visit uniqueness point - session
• Conversions type 2 AdInteraction recent click visit uniqueness sessions
• Conversions type 2 AdInteraction recent impression visit uniqueness all sites - campaign
• Conversions type 2 AdInteraction recent impression visit uniqueness no repeats
• Conversions type 2 AdInteraction recent impression visit uniqueness orders
• Conversions type 2 AdInteraction recent impression visit uniqueness point - campaign
• Conversions type 2 AdInteraction recent impression visit uniqueness point - session
• Conversions type 2 AdInteraction recent impression visit uniqueness sessions
• Conversions type 2 visit uniqueness all sites - campaign
• Conversions type 2 visit uniqueness no repeats
• Conversions type 2 visit uniqueness orders
• Conversions type 2 visit uniqueness point - campaign
• Conversions type 2 visit uniqueness point - session
• Conversions type 2 visit uniqueness sessions
• Conversions type 3 AdInteraction all campaign visit uniqueness all sites - campaign
• Conversions type 3 AdInteraction all campaign visit uniqueness no repeats
• Conversions type 3 AdInteraction all campaign visit uniqueness orders
• Conversions type 3 AdInteraction all campaign visit uniqueness point - campaign
• Conversions type 3 AdInteraction all campaign visit uniqueness point - session
• Conversions type 3 AdInteraction all campaign visit uniqueness sessions
• Conversions type 3 AdInteraction all non-campaign visit uniqueness all sites - campaign
• Conversions type 3 AdInteraction all non-campaign visit uniqueness no repeats
• Conversions type 3 AdInteraction all non-campaign visit uniqueness orders
• Conversions type 3 AdInteraction all non-campaign visit uniqueness point - campaign
• Conversions type 3 AdInteraction all non-campaign visit uniqueness point - session
• Conversions type 3 AdInteraction all non-campaign visit uniqueness sessions
• Conversions type 3 AdInteraction post click visit uniqueness all sites - campaign
• Conversions type 3 AdInteraction post click visit uniqueness no repeats
• Conversions type 3 AdInteraction post click visit uniqueness orders
• Conversions type 3 AdInteraction post click visit uniqueness point - campaign
• Conversions type 3 AdInteraction post click visit uniqueness point - session
• Conversions type 3 AdInteraction post click visit uniqueness sessions
• Conversions type 3 AdInteraction post impression visit uniqueness all sites - campaign
• Conversions type 3 AdInteraction post impression visit uniqueness no repeats
• Conversions type 3 AdInteraction post impression visit uniqueness orders
• Conversions type 3 AdInteraction post impression visit uniqueness point - campaign
• Conversions type 3 AdInteraction post impression visit uniqueness point - session
• Conversions type 3 AdInteraction post impression visit uniqueness sessions
• Conversions type 3 AdInteraction recent click visit uniqueness all sites - campaign
• Conversions type 3 AdInteraction recent click visit uniqueness no repeats
• Conversions type 3 AdInteraction recent click visit uniqueness orders
• Conversions type 3 AdInteraction recent click visit uniqueness point - campaign
• Conversions type 3 AdInteraction recent click visit uniqueness point - session
• Conversions type 3 AdInteraction recent click visit uniqueness sessions
• Conversions type 3 AdInteraction recent impression visit uniqueness all sites - campaign
• Conversions type 3 AdInteraction recent impression visit uniqueness no repeats
• Conversions type 3 AdInteraction recent impression visit uniqueness orders
• Conversions type 3 AdInteraction recent impression visit uniqueness point - campaign
• Conversions type 3 AdInteraction recent impression visit uniqueness point - session
• Conversions type 3 AdInteraction recent impression visit uniqueness sessions
• Conversions type 3 visit uniqueness all sites - campaign
• Conversions type 3 visit uniqueness no repeats
• Conversions type 3 visit uniqueness orders
• Conversions type 3 visit uniqueness point - campaign
• Conversions type 3 visit uniqueness point - session
• Conversions type 3 visit uniqueness sessions
• Type 1 conversions all campaign
• Type 1 conversions all non-campaign
• Type 1 conversions recent click
• Type 1 conversions recent impression
• Type 2 conversions all campaign
• Type 2 conversions all non-campaign
• Type 2 conversions recent click
• Type 2 conversions recent impression
• Type 3 conversions all campaign
• Type 3 conversions all non-campaign
• Type 3 conversions recent click
• Type 3 conversions recent impression

April 2019

2019-04-08 - Added new fields related to currency-conversion. The standard "Cost" metric will use the ad account currency settings, these will convert to the noted currency: [This was rolled back due to issues - will update when its re-deployed]

• Cost (EUR)
• Cost (USD)
• Cost (GBP)

Jan. 2019

2019-01-03:

Made adjustments to allow users to add multiple Adform accounts even when using the same email address. May require that the user re-authenticate their Adform data source and reselect the needed accounts.

Dec. 2018

2018-12-18:

Increased the number of rows fetched per request.

Users can now get data for the last 397 days.

Sept. 2018

The following video length-related metrics have been added - 2018-09-01:

• Video events (Play time, 25%)
• Video events (Play time, 50%)
• Video events (Play time, 75%)
• Video events (Play time, 100%)

May 2018

New metrics added to RTB set - 2018-05-22:

• RTB trading desk fee
• RTB media cost
• RTB adform included fee
• RTB brand safety cost
• RTB contextual targeting cost
• RTB rich media fee

New metric added to Cost set:

• DMP data cost (DSP)