TikTok Ads Updates

Updates on the TikTok Ads data source, including new metrics, dimensions, and other features.

July 2021

2021-07-02 -

New budget dimensions:

  • Ad group budget
  • Ad group budget mode

April 2021

2021-04-20:

Updated data source to API v1.2.

New fields were added:

  • Profile visits
  • Paid likes
  • Paid comments
  • Paid shares
  • Paid follows
  • Unique generate lead
  • Total generate lead
  • Total generate lead value
  • Unique rate
  • Total rate
  • Total rate value

March 2021

2021-03-30 - 

Cost currency conversion fields added:

  • Cost (EUR)
  • Cost (USD)
  • Cost (GBP)

SKANetwork fields have been added:

  • Results (SKAN)
  • Result rate (SKAN)
  • Cost per result (SKAN)
  • Conversions (SKAN)
  • Conversion rate (SKAN)
  • Cost per conversion (SKAN)
  • App Installs (SKAN)
  • Unique registrations (SKAN)
  • Registration events (SKAN)
  • Unique purchases (SKAN)
  • Purchase events (SKAN)
  • Total purchase value (SKAN)
  • Unique adds to cart (SKAN)
  • Add to cart events (SKAN)
  • Total add to cart value (SKAN)
  • Unique checkouts (SKAN)
  • Checkout events (SKAN)
  • Total checkout value (SKAN)
  • Unique view content (SKAN)
  • View content events (SKAN)
  • Total view content value (SKAN)
  • Unique add payment info (SKAN)
  • Add payment info events (SKAN)
  • Unique add to wishlist (SKAN)
  • Add to wishlist events (SKAN)
  • Total add to wishlist value (SKAN)
  • Unique launch app (SKAN)
  • Launch app events (SKAN)
  • Unique complete tutorial (SKAN)
  • Complete tutorial events (SKAN)
  • Total complete tutorial value (SKAN)
  • Unique create group (SKAN)
  • Create group events (SKAN)
  • Total create group value (SKAN)
  • Unique join group (SKAN)
  • Join group events (SKAN)
  • Total join group value (SKAN)
  • Unique create role (SKAN)
  • Create role events (SKAN)
  • Total create role value (SKAN)
  • Unique spend credit (SKAN)
  • Spend credit events (SKAN)
  • Total spend credit value (SKAN)
  • Unique achieve level (SKAN)
  • Achieve level events (SKAN)
  • Total achieve level value (SKAN)
  • Unique unlock achievement (SKAN)
  • Unlock achievement events (SKAN)
  • Total unlock achievement value (SKAN)
  • Unique generate lead (SKAN)
  • Total generate lead events (SKAN)
  • Total generate lead value (SKAN)
  • Unique in app ad click (SKAN)
  • In app ad click events (SKAN)
  • Total an app ad click value (SKAN)
  • Unique in app ad impressions (SKAN)
  • In app ad impressions events (SKAN)
  • Total in app ad impressions value (SKAN)
  • Unique loan apply (SKAN)
  • Loan apply event (SKAN)
  • Unique loan approval (SKAN)
  • Loan approval events (SKAN)
  • Unique loan disbursement (SKAN)
  • Loan disbursement events (SKAN)
  • Unique logins (SKAN)
  • Login events (SKAN)
  • Unique ratings (SKAN)
  • Rate events (SKAN)
  • Total rate value (SKAN)
  • Unique search (SKAN)
  • Search events (SKAN)
  • Unique start trial (SKAN)
  • Start trial events (SKAN)
  • Unique subscribe (SKAN)
  • Subscribe events (SKAN)
  • Total subscribe value (SKAN)

Feb. 2021

2021-02-11 -

New account dimensions added:

  • Advertiser name
  • Advertiser ID
  • Advertiser contact email
  • Advertiser contact phone number
  • Advertiser balance
  • Advertiser address
  • Advertiser country
  • Advertiser license number
  • Advertiser status
  • Company
  • Currency
  • Time zone